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Dr. Pranam Dhar

West Bengal State University - Department of Commerce and Management

Associate Professor & Former Head

erunanpukuria, P.O. Malikapur

North 24

Parganas, West Bengal

India

  • West Bengal State University - Department of Commerce and Management

SCHOLARLY PAPERS

2

DOWNLOADS

190

TOTAL CITATIONS

0

Ideas:
“  CSR Benchmarking  ”

  • West Bengal State University - Department of Commerce and Management

Scholarly Papers (2)

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1.

Viral Marketing – A Perception Study on the Higher Education Students in West Bengal

Number of pages: 13 Posted: 22 May 2020
Dr. Pranam Dhar
West Bengal State University - Department of Commerce and Management
Downloads 190 (399,431)

Abstract:

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Digital Marketing, Viral Marketing, Electronic Word of Mouth, Higher Education Students

2.

Perception of the Stakeholders’ on CSR Practices of Select Banks in Kolkata, West Bengal, India

Posted: 11 Feb 2021
Dr. Pranam Dhar
West Bengal State University - Department of Commerce and Management

Abstract:

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Responsibility, CSR, ISR, Garrett Ranking, Scaling, Factor Analysis