Dina Mayzlin

University of Southern California - Marshall School of Business

Associate Professor

701 Exposition Blvd

Los Angeles, CA 90089

United States

SCHOLARLY PAPERS

12

DOWNLOADS
Rank 5,515

SSRN RANKINGS

Top 5,515

in Total Papers Downloads

7,886

SSRN CITATIONS
Rank 841

SSRN RANKINGS

Top 841

in Total Papers Citations

278

CROSSREF CITATIONS

840

Scholarly Papers (12)

1.
Downloads 4,631 ( 1,781)
Citation 421

The Effect of Word of Mouth on Sales: Online Book Reviews

Yale SOM Working Paper No's. ES-28 & MK-15
Number of pages: 35 Posted: 12 Aug 2003
Judith A. Chevalier and Dina Mayzlin
Yale School of Management and University of Southern California - Marshall School of Business
Downloads 4,450 (1,882)
Citation 78

Abstract:

Loading...

Advertising, word-of-mouth, source credibility, internet marketing

The Effect of Word of Mouth on Sales: Online Book Reviews

NBER Working Paper No. w10148
Number of pages: 40 Posted: 11 Dec 2003 Last Revised: 09 Jun 2014
Judith A. Chevalier and Dina Mayzlin
Yale School of Management and University of Southern California - Marshall School of Business
Downloads 181 (171,412)
Citation 32

Abstract:

Loading...

2.

Firm-Created Word-of-Mouth Communication: A Field-Based Quasi-Experiment

HBS Marketing Research Paper No. 04-03
Number of pages: 29 Posted: 27 Jul 2004
David Godes and Dina Mayzlin
University of Maryland and University of Southern California - Marshall School of Business
Downloads 1,454 (12,624)
Citation 13

Abstract:

Loading...

word of mouth, promotion, advertising

Promotional Reviews: An Empirical Investigation of Online Review Manipulation

Number of pages: 41 Posted: 14 Aug 2012 Last Revised: 19 Aug 2012
Dina Mayzlin, Yaniv Dover and Judith A. Chevalier
University of Southern California - Marshall School of Business, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Yale School of Management
Downloads 1,051 (20,373)
Citation 4

Abstract:

Loading...

user reviews, word of mouth, review manipulation, online communication

Promotional Reviews: An Empirical Investigation of Online Review Manipulation

NBER Working Paper No. w18340
Number of pages: 51 Posted: 25 Aug 2012 Last Revised: 27 Oct 2014
Dina Mayzlin, Yaniv Dover and Judith A. Chevalier
University of Southern California - Marshall School of Business, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Yale School of Management
Downloads 27 (511,177)
Citation 18

Abstract:

Loading...

Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond

Number of pages: 52 Posted: 21 Apr 2016 Last Revised: 06 Feb 2018
Judith A. Chevalier, Yaniv Dover and Dina Mayzlin
Yale School of Management, Hebrew University of Jerusalem - Jerusalem School of Business Administration and University of Southern California - Marshall School of Business
Downloads 307 (100,808)

Abstract:

Loading...

user reviews, word of mouth, firm online communication, online communication, online platform design

Channels of Impact: User Reviews When Quality is Dynamic and Managers Respond

NBER Working Paper No. w23299
Number of pages: 39 Posted: 05 Apr 2017
Judith A. Chevalier, Yaniv Dover and Dina Mayzlin
Yale School of Management, Hebrew University of Jerusalem - Jerusalem School of Business Administration and University of Southern California - Marshall School of Business
Downloads 11 (618,149)
Citation 7

Abstract:

Loading...

5.

Influencing the Influencers

Number of pages: 48 Posted: 10 May 2019
Amy Pei and Dina Mayzlin
University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 107 (260,628)

Abstract:

Loading...

social media influencer, word of mouth, online reviews, recommendations, Bayesian persuasion, game theory

6.

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Number of pages: 12 Posted: 02 Sep 2011
Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Southern California - Marshall School of Business, University of Michigan, Stephen M. Ross School of Business, Rice University, Duke University - Fuqua School of Business, The University of Texas at Dallas, Naveen Jindal School of Management, Columbia University - Columbia Business School, Yale School of Management, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 75 (326,202)

Abstract:

Loading...

7.

What Drives Extremity Bias in Online Reviews? Theory and Experimental Evidence

Number of pages: 50 Posted: 06 Sep 2019 Last Revised: 11 Sep 2019
Leif Brandes, David Godes and Dina Mayzlin
University of Lucerne, University of Maryland and University of Southern California - Marshall School of Business
Downloads 58 (373,418)

Abstract:

Loading...

online reviews, online word of mouth, field experiment

8.

Promotional Chat on the Internet

Marketing Science 25.2 (2006): 155-163
Number of pages: 26 Posted: 26 Jan 2014
Dina Mayzlin
University of Southern California - Marshall School of Business
Downloads 45 (417,572)
Citation 2

Abstract:

Loading...

advertising, word-of-mouth, source credibility, Internet marketing

9.

Physician Fees and Procedure Intensity: the Case of Cesarean Delivery

NBER Working Paper No. w6744
Number of pages: 27 Posted: 17 Dec 1998 Last Revised: 18 May 2001
Jonathan Gruber, John Kim and Dina Mayzlin
Massachusetts Institute of Technology (MIT) - Department of Economics, Massachusetts Institute of Technology (MIT) and University of Southern California - Marshall School of Business
Downloads 45 (417,572)
Citation 3

Abstract:

Loading...

10.

Politics, Persuasion and Choice

Number of pages: 19 Posted: 12 Nov 2019 Last Revised: 20 Nov 2019
University of Maryland, University of Southern California - Marshall School of Business, affiliation not provided to SSRN, Harvard Business School - Marketing Unit, Georgetown University McDonough School of Business, affiliation not provided to SSRN, Cornell University, University of Chicago - Booth School of Business, affiliation not provided to SSRN, Harvard University - Harvard Kennedy School (HKS), University of Pennsylvania - The Wharton School and University of Maryland - Department of Marketing
Downloads 39 (441,148)

Abstract:

Loading...

Politics, Persuasion, Marketing, Choice

11.

Link to Success: How Blogs Build an Audience by Promoting Rivals

Management Science, Forthcoming
Number of pages: 34 Posted: 19 Nov 2012
Dina Mayzlin and Hema Yoganarasimhan
University of Southern California - Marshall School of Business and University of Washington
Downloads 36 (453,783)
Citation 4

Abstract:

Loading...

Blogs, Network Formation, Marketing, Internet

12.

Using Online Conversations to Study Word of Mouth Communication

Marketing Science, Vol. 23, No. 4, Fall 2004, Harvard Business School Marketing Research Paper No. 04-023
Posted: 12 Apr 2007
David Godes and Dina Mayzlin
University of Maryland and University of Southern California - Marshall School of Business

Abstract:

Loading...

word-of-mouth, diffusion of innovations, measurement, networks and marketing, new product research, internet marketing