Geoffrey Gordon

affiliation not provided to SSRN

SCHOLARLY PAPERS

9

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Scholarly Papers (9)

1.

Brand Equity as an Evolutionary Process

Journal of Brand Management, Vol. 2, No. 1, pp. 47-56, August 1994
Posted: 28 Feb 2012
Geoffrey Gordon, Anthony Di Benedetto and Roger Calantone
affiliation not provided to SSRN, Temple University and Michigan State University

Abstract:

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2.

Information Gathering and Customer Value Creation in Business-to-Business Services: Applied to the Telecommunications Industry

Journal of Customer Service in Marketing and Management, Vol. 1, No. 2, pp. 123-146, 1995
Posted: 28 Feb 2012
Roger Calantone, Anthony Di Benedetto and Geoffrey Gordon
Michigan State University, Temple University and affiliation not provided to SSRN

Abstract:

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3.

Destination Advertising: Assessing Effectiveness with the Split-Run Technique

Journal of Travel and Tourism Marketing, Vol. 4, No. 1, pp. 1-21, 1995
Posted: 28 Feb 2012
Northern Illinois University - College of Business, Temple University, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

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4.

How Electrical Contractors Choose Distributors

Industrial Marketing Management, Vol. 20, No. 1, pp. 29-42, February 1991
Posted: 27 Feb 2012
Geoffrey Gordon, Roger Calantone and Anthony Di Benedetto
affiliation not provided to SSRN, Michigan State University and Temple University

Abstract:

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5.

Mature Markets and Revitalization Strategies: An American Fable

Business Horizons, Vol. 34, No. 3, pp. 39-50, May-June 1991
Posted: 27 Feb 2012
Geoffrey Gordon, Roger Calantone and Anthony Di Benedetto
affiliation not provided to SSRN, Michigan State University and Temple University

Abstract:

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6.

Linking Customer Knowledge with Successful Service Innovation

Journal of Applied Business Research, Vol. 9, No. 2, pp. 129-139, Spring 1993
Posted: 27 Feb 2012
affiliation not provided to SSRN, affiliation not provided to SSRN, Michigan State University and Temple University

Abstract:

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7.

Business-to-Business Service Marketing: How Does it Differ from Business-to-Business Product Marketing?

Journal of Business and Industrial Marketing, Vol. 8, No. 1, pp. 45-57, 1993
Posted: 27 Feb 2012
Geoffrey Gordon, Roger Calantone and Anthony Di Benedetto
affiliation not provided to SSRN, Michigan State University and Temple University

Abstract:

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8.

Brand Equity in the Business-to-Business Sector: An Exploratory Study

Journal of Product and Brand Management, Vol. 2, No. 3, pp. 4-16, Fall 1993
Posted: 27 Feb 2012
Geoffrey Gordon, Roger Calantone and Anthony Di Benedetto
affiliation not provided to SSRN, Michigan State University and Temple University

Abstract:

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9.

Customer Knowledge Acquisition in the Business Products Market

Journal of Product and Brand Management, Vol. 2, No. 3, pp. 23-35, Fall 1993
Posted: 27 Feb 2012
affiliation not provided to SSRN, Michigan State University, Temple University and affiliation not provided to SSRN

Abstract:

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