Stuart Read

Willamette University - Atkinson Graduate School of Management

900 State Street

Salem, OR 97301

United States

SCHOLARLY PAPERS

3

DOWNLOADS

164

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

The Six Faces of Value Co-Creation: A Field Guide for Executives

Rutgers Business Review, Vol. 2, No. 1, 2017
Number of pages: 9 Posted: 03 Aug 2017
Kumar Rakesh Ranjan and Stuart Read
Indian Institute of Management (IIM), Calcutta and Willamette University - Atkinson Graduate School of Management
Downloads 164 (215,191)

Abstract:

Loading...

2.

'Effectual Versus Predictive Logics in Entrepreneurial Decision-Making: Differences between Experts and Novices'

Journal of Business Venturing, Vol. 24, No. 4, 2009, Batten Institute Research Paper No. 2009 W 1
Posted: 10 Aug 2009 Last Revised: 20 Jan 2010
Willamette University - Atkinson Graduate School of Management, University of Virginia - Darden School of Business, Willamette University - Atkinson Graduate School of Management and University of Virginia - Darden School of Business

Abstract:

Loading...

3.

Strategically Pay Your Customers for Their Productivity

Rutgers Business Review, Vol. 5, No. 3, 2020, pp.319-325.
Number of pages: 7
Indian Institute of Management (IIM), Calcutta, University of Passau, affiliation not provided to SSRN and Willamette University - Atkinson Graduate School of Management
Downloads 0

Abstract:

Loading...

Marketing, CRM, co-creation.