Gonca Soysal

University of Arkansas - Sam M. Walton College of Business

Fayetteville, AR 72701

United States

University of Texas at Dallas, Naveen Jindal School of Management

Assistant Professor

2601 North Floyd Road

Richardson, TX 75083

United States

SCHOLARLY PAPERS

6

DOWNLOADS

352

SSRN CITATIONS

3

CROSSREF CITATIONS

1

Scholarly Papers (6)

1.

How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict vs. Synergy?

Number of pages: 34 Posted: 30 Mar 2015
Gonca Soysal and Lakshman Krishnamurthi
University of Arkansas - Sam M. Walton College of Business and Northwestern University
Downloads 128 (240,070)
Citation 1

Abstract:

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Multichannel Marketing, Channel Strategy, Segmentation, Outlet Stores, Retailing

2.

Physical Stores in the Digital Age: How Store Closures Affect Consumer Churn

Number of pages: 41 Posted: 14 Mar 2019
Gonca Soysal, Alejandro Zentner and Eric Zheng
University of Arkansas - Sam M. Walton College of Business, University of Texas at Dallas - Naveen Jindal School of Management and University of Texas at Dallas
Downloads 103 (280,768)
Citation 2

Abstract:

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e-commerce, online-offline channels, omnichannel, physical store closure, customer churn

3.

Channel Interactions in a Vertically Differentiated Channel Structure: The Case of Factory Outlet Stores

Number of pages: 38 Posted: 28 Jul 2013
Gonca Soysal and Lakshman Krishnamurthi
University of Arkansas - Sam M. Walton College of Business and Northwestern University
Downloads 79 (331,642)

Abstract:

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Retailing, Segmentation, Channel Relationships, Customer Relationships

4.

What Explains Price Declines in Seasonal Goods Markets? An Empirical Examination

Number of pages: 33 Posted: 20 Jan 2019
Gonca Soysal and Pradeep K. Chintagunta
University of Arkansas - Sam M. Walton College of Business and University of Chicago
Downloads 42 (449,104)

Abstract:

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Dynamic Pricing, Seasonal Goods, Empirical Testing, Theory Testing

5.

An Empirical Test of Price Theories in the Market for Seasonal Goods

Posted: 30 Sep 2015
Gonca Soysal and Pradeep K. Chintagunta
University of Arkansas - Sam M. Walton College of Business and University of Chicago

Abstract:

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Seasonal Goods, Dynamic Pricing, Inter-temporal Price Dscrimination, Demand Learning, Perishability, Retailing, Short life-cycle Goods

6.

Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis

Marketing Science, Vol. 31, No. 2, 2012; pp. 293-316; DOI: 10.1287/mksc.1110.0693
Posted: 24 Oct 2012
Gonca Soysal and Lakshman Krishnamurthi
University of Arkansas - Sam M. Walton College of Business and Northwestern University

Abstract:

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pricing research, choice models, forward-looking behavior, limited availability, short life cycle, fashion, retailing, revenue management