Gonca Soysal

University of Texas at Dallas, Naveen Jindal School of Management

Assistant Professor

2601 North Floyd Road

Richardson, TX 75083

United States

SCHOLARLY PAPERS

5

DOWNLOADS

615

CITATIONS

0

Scholarly Papers (5)

1.

Measuring E-Commerce Concentration Effects When Product Popularity is Channel-Specific

Number of pages: 33 Posted: 14 Apr 2014 Last Revised: 29 Aug 2014
Gonca Soysal and Alejandro Zentner
University of Texas at Dallas, Naveen Jindal School of Management and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 243 (72,397)

Abstract:

E-commerce, long-tail

2.

Channel Interactions in a Vertically Differentiated Channel Structure: The Case of Factory Outlet Stores

Number of pages: 38 Posted: 28 Jul 2013
Gonca Soysal and Lakshman Krishnamurthi
University of Texas at Dallas, Naveen Jindal School of Management and Northwestern University
Downloads 42 (291,224)

Abstract:

Retailing, Segmentation, Channel Relationships, Customer Relationships

3.

How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict vs. Synergy?

Number of pages: 34 Posted: 30 Mar 2015
Gonca Soysal and Lakshman Krishnamurthi
University of Texas at Dallas, Naveen Jindal School of Management and Northwestern University
Downloads 30 (210,268)

Abstract:

Multichannel Marketing, Channel Strategy, Segmentation, Outlet Stores, Retailing

4.

An Empirical Test of Price Theories in the Market for Seasonal Goods

Number of pages: 49 Posted: 30 Sep 2015
Gonca Soysal and Pradeep K. Chintagunta
University of Texas at Dallas, Naveen Jindal School of Management and University of Chicago
Downloads 0 (235,914)

Abstract:

Seasonal Goods, Dynamic Pricing, Inter-temporal Price Dscrimination, Demand Learning, Perishability, Retailing, Short life-cycle Goods

5.

Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis

Marketing Science, Vol. 31, No. 2, 2012; pp. 293-316; DOI: 10.1287/mksc.1110.0693
Posted: 24 Oct 2012
Gonca Soysal and Lakshman Krishnamurthi
University of Texas at Dallas, Naveen Jindal School of Management and Northwestern University

Abstract:

pricing research, choice models, forward-looking behavior, limited availability, short life cycle, fashion, retailing, revenue management