Songting Dong

Australian National University (ANU) - Faculty of Economics & Commerce

Canberra, ACT 0200

Australia

SCHOLARLY PAPERS

2

DOWNLOADS

277

CITATIONS

2

Scholarly Papers (2)

1.

Functional Forms of the Satisfaction-Loyalty Relationship

International Journal of Research in Marketing, Vol. 28, No. 1, pp. 38-50, 2011
Number of pages: 48 Posted: 23 Sep 2010 Last Revised: 19 Dec 2011
Songting Dong, Min Ding, Rajdeep Grewal and Ping Zhao
Australian National University (ANU) - Faculty of Economics & Commerce, Pennsylvania State University - Department of Marketing, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Tsinghua University - School of Economics & Management
Downloads 210 (143,227)
Citation 3

Abstract:

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Customer Satisfaction, Loyalty, Repurchase Intentions, Functional Form

2.

A Simple Mechanism to Incentive Align Conjoint Experiments

International Journal of Research in Marketing, Vol. 27, No. 1, pp. 25-32, 2010
Number of pages: 25 Posted: 17 Sep 2009 Last Revised: 19 Dec 2011
Songting Dong, Min Ding and Joel Huber
Australian National University (ANU) - Faculty of Economics & Commerce, Pennsylvania State University - Department of Marketing and Duke University - Fuqua School of Business
Downloads 67 (332,999)
Citation 18

Abstract:

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Experimental Economics, Conjoint Analysis, Product Development, Incentive Alignment, Choice Experiments