Leora Kornfeld

Harvard Business School

Harvard Business School

Soldiers Field Road

Morgan 270C

Boston, MA 02163

United States

SCHOLARLY PAPERS

9

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Scholarly Papers (9)

1.

Herborist

Harvard Business School Marketing Unit Case No. 511-051
Posted: 16 Mar 2012
John Deighton, Leora Kornfeld, He Yanqun and Jiang Qingyun
Harvard Business School - Marketing Unit, Harvard Business School, Fudan University and Fudan University

Abstract:

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2.

The Cheezburger Network

Harvard Business School Marketing Unit Case No. 511-091
Posted: 01 Mar 2012
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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3.

Coca-Cola on Facebook

Harvard Business School Marketing Unit Case No. 511-110
Posted: 28 Feb 2012
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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4.

Demand Media

Harvard Business School Marketing Unit Case No. 511-043
Posted: 28 Feb 2012
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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5.

The Ford Fiesta

Harvard Business School Marketing Unit Case No. 511-117
Posted: 29 Jan 2012
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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6.

Harvard Business School Executive Education: Balancing Online and Offline Marketing

HBS Case No. 510-091, Harvard Business School Marketing Unit
Posted: 16 May 2010
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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7.

Nettwerk: Digital Marketing in the Music Industry

HBS Case No. 510-055, Harvard Business School Marketing Unit
Posted: 30 Apr 2010
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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8.

United Breaks Guitars

HBS Case No. 510-057, Harvard Business School Marketing Unit
Posted: 20 Apr 2010
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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9.

Slanket: Responding to Snuggie's Market Entry

HBS Case No. 510-034, Harvard Business School Marketing Unit
Posted: 16 Sep 2009
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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