Guiomar Martin-Herran

University of Valladolid - Faculty of Economic Science and Business Studies

Avenida Valle Esgueva, 6

Valladolid

Spain

SCHOLARLY PAPERS

4

DOWNLOADS

230

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Offensive versus Defensive Marketing: What is the Optimal Spending Allocation?

International Journal of Research in Marketing, Forthcoming
Number of pages: 41 Posted: 20 Oct 2011
Guiomar Martin-Herran, Shaun McQuitty and Simon Sigue
University of Valladolid - Faculty of Economic Science and Business Studies, Athabasca University - School of Business and Athabasca University - School of Business
Downloads 123 (232,340)

Abstract:

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Customer Acquisition, Customer Retention, Defensive Marketing, Offensive Marketing, Lanchester Model

2.

Competing for Consumer's Attention

Automatica, Vol. 44, No. 2, pp. 361-370, February 1, 2008
Number of pages: 10 Posted: 29 Jul 2010
Guiomar Martin-Herran, Olivier Rubel and Georges Zaccour
University of Valladolid - Faculty of Economic Science and Business Studies, University of California, Davis and HEC Montreal - Department of Decision Sciences
Downloads 77 (316,927)

Abstract:

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Electronic business dynamics, Electronic mail, Direct marketing, Differential games, Spam

3.

The Strategic Use of Abatement by a Polluting Monopoly

FEEM Working Paper No. 58.2016
Number of pages: 57 Posted: 03 Sep 2016
Guiomar Martin-Herran and Santiago J. Rubio
University of Valladolid - Faculty of Economic Science and Business Studies and University of Valencia - Department of Economic Analysis
Downloads 30 (474,741)
Citation 1

Abstract:

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Monopoly, Commitment, Emission Tax, Abatement, Stock Pollutant

4.

Technological Leadership and Sustainable Growth in a Bilateral Trade Model

International Game Theory Review
Posted: 24 Apr 2010 Last Revised: 25 Mar 2015
Francisco Cabo, Guiomar Martin-Herran and Pilar Martínez-García
IMUVa. Departamento Economía Aplicada, Universidad de Valladolid, University of Valladolid - Faculty of Economic Science and Business Studies and Universidad de Murcia

Abstract:

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Trade, renewable natural resources, technological progress, foreign direct investment, endogenous growth, sustainability