Pranav Jindal

UNC Kenan-Flagler Business School

Assistant Professor of Marketing

Chapel Hill, NC 27599

United States

SCHOLARLY PAPERS

7

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CITATIONS
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in Total Papers Citations

15

Scholarly Papers (7)

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008
Number of pages: 51 Posted: 25 Nov 2015 Last Revised: 21 Feb 2018
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 421 (67,388)
Citation 1

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, assortment, marketing mix

Point-of-Sale Marketing Mix and Brand Performance – The Moderating Role of Retail Format and Brand Type

Number of pages: 54 Posted: 02 Mar 2018 Last Revised: 05 Dec 2018
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 67 (339,607)

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, assortment, marketing mix

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

Quantitative Marketing and Economics, Forthcoming, Chicago Booth Research Paper No. 12-48
Number of pages: 53 Posted: 09 Sep 2012 Last Revised: 26 Jul 2014
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School
Downloads 185 (162,208)

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conjoint analysis, diffusion models, durable goods adoption, dynamic discrete choice models, identification of discount factors

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

NBER Working Paper No. w18393
Number of pages: 47 Posted: 15 Sep 2012
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School
Downloads 7 (624,681)

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3.

Risk Preferences and Demand Drivers of Extended Warranties

Marketing Science, Forthcoming
Number of pages: 42 Posted: 03 Jan 2013 Last Revised: 26 Jul 2014
Pranav Jindal
UNC Kenan-Flagler Business School
Downloads 160 (184,214)
Citation 1

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extended warranties, product insurance, prospect theory, loss aversion, risk aversion, insurance pricing, price discrimination

4.

To Bargain or Not to Bargain - The Role of Fixed Costs in Price Negotiations

Number of pages: 46 Posted: 27 Jul 2014 Last Revised: 06 Aug 2018
Pranav Jindal and Peter Newberry
UNC Kenan-Flagler Business School and Pennsylvania State University
Downloads 100 (263,762)

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bargaining, fixed pricing, Nash equilibrium, bargaining costs, price discrimination

5.

The Importance of Price Beliefs in Consumer Search

Number of pages: 58 Posted: 16 Aug 2018 Last Revised: 26 Sep 2018
Pranav Jindal and Anocha Aribarg
UNC Kenan-Flagler Business School and University of Michigan at Ann Arbor - Stephen M. Ross School of Business
Downloads 42 (414,699)

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Search, Price Beliefs, Non-Bayesian Updating, Search Costs

6.

Reference Dependence and Price Negotiations – The Role of Advertised Reference Prices

Number of pages: 51 Posted: 18 Jun 2018 Last Revised: 05 Dec 2018
Pranav Jindal
UNC Kenan-Flagler Business School
Downloads 31 (460,367)
Citation 1

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price negotiations, bargaining, reference prices, ARP, deceptive pricing, comparative price advertising

7.

Within and Across Salesperson Heterogeneity in Negotiated Prices

Number of pages: 50 Posted: 19 Jul 2017 Last Revised: 12 Jul 2019
Pranav Jindal and Peter Newberry
UNC Kenan-Flagler Business School and Pennsylvania State University
Downloads 18 (531,022)

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salespeople, bargaining, pricing, matching, price discrimination