Michael Hennessy

Annenberg Public Policy Center

Research Analysis Manager

Philadelphia, PA

United States

http://www.annenbergpublicpolicycenter.org/StaffList.aspx

SCHOLARLY PAPERS

3

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CITATIONS
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Top 45,129

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3

Scholarly Papers (3)

1.

Americans Reject Tailored Advertising and Three Activities that Enable It

Number of pages: 27 Posted: 29 Sep 2009
University of Pennsylvania - Annenberg School for Communication, University of California, Berkeley - School of Information, University of California, Berkeley - School of Information, Annenberg Public Policy Center and Annenberg Public Policy Center
Downloads 3,503 (1,564)
Citation 3

Abstract:

Behavioral advertising, online advertising, privacy, transparency, consumer protection

2.

Americans, Marketers, and the Internet: 1999-2012

Number of pages: 300 Posted: 14 Apr 2014
University of Pennsylvania - Annenberg School for Communication, Annenberg Public Policy Center, University of Pennsylvania - Annenberg School for Communication, University of Pennsylvania - Annenberg School for Communication, University of Pennsylvania - Annenberg School for Communication, Rutgers, The State University of New Jersey - School of Communication and Information (SC&I), University of California, Berkeley - School of Information, Pennsylvania State University, Annenberg Public Policy Center, University of California, Berkeley - School of Information, University of Pennsylvania - Annenberg School for Communication, University of California, Berkeley - School of Information, University of California, Berkeley - Center for the Study of Law and Society, Georgetown University, Berkeley Center for Law & Technology and Hebrew University of Jerusalem
Downloads 150 (118,791)

Abstract:

surveys, marketing, advertising, privacy, surveillance, media, shopping, communication, internet, web, public opinion, public policy, controvery, shopping

3.

The Tradeoff Fallacy: How Marketers are Misrepresenting American Consumers and Opening Them Up to Exploitation

Number of pages: 24 Posted: 10 Aug 2016
Joseph Turow, Michael Hennessy and Nora A Draper
University of Pennsylvania - Annenberg School for Communication, Annenberg Public Policy Center and University of Pennsylvania - Annenberg School for Communication
Downloads 0 (323,597)

Abstract:

Privacy, Surveillance, Marketing, Advertising, Resignation, Surveys