Dan Carja

Alexandru Ioan Cuza University

Carol I Blvd, Nr.11

Lasi, 700506

Romania

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Scholarly Papers (1)

1.

Viral Marketing - Active Consumers Vs. Passive Consumers

Number of pages: 11 Posted: 29 Sep 2009
Dan Carja and Elena Grigoras
Alexandru Ioan Cuza University and Alexandru Ioan Cuza University
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Abstract:

viral marketing, consumer behaviour, “pass along”