Wendy Wood

University of Southern California

2250 Alcazar Street

Los Angeles, CA 90089

United States

SCHOLARLY PAPERS

2

DOWNLOADS

158

SSRN CITATIONS

1

CROSSREF CITATIONS

2

Scholarly Papers (2)

1.

Research Opportunities in Emerging Markets: An Inter-Disciplinary Perspective from Marketing, Economics, and Psychology

Cust. Need. and Solut. (2015) 2:264-276
Number of pages: 13 Posted: 23 Mar 2016
California Institute of Technology, Yale School of Management, University of Southern California - Marshall School of Business, Yale University, Brown University - Department of Economics, University of Maryland - Department of Economics, Massachusetts Institute of Technology (MIT) - Department of Economics, University of California, Berkeley - Marketing Group, Northwestern University - Kellogg School of Management, Yale School of Management, University of Southern California, University of Michigan at Ann Arbor and Yale School of Management
Downloads 89 (390,091)
Citation 1

Abstract:

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2.

To imagine or Not to Imagine? A Meta-Analysis Investigating the Effectiveness of Mental Simulation on Behavior

Number of pages: 51 Posted: 28 Mar 2022
Gizem Ceylan, Kristin Diehl and Wendy Wood
Yale School of Management, University of Southern California - Marshall School of Business and University of Southern California
Downloads 69 (450,778)

Abstract:

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Mental simulation, future, behavior, purchase, advertisement, meta-analysis