Wendy Wood

University of Southern California

2250 Alcazar Street

Los Angeles, CA 90089

United States

SCHOLARLY PAPERS

3

DOWNLOADS

409

SSRN CITATIONS

2

CROSSREF CITATIONS

2

Scholarly Papers (3)

1.

From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations

USC Marshall School of Business Research Paper Sponsored by iORB
Number of pages: 49 Posted: 28 Mar 2022 Last Revised: 03 Jul 2023
Gizem Ceylan, Kristin Diehl and Wendy Wood
Yale School of Management, University of Southern California - Marshall School of Business and University of Southern California
Downloads 218 (264,315)
Citation 1

Abstract:

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Mental simulation, future, behavior, purchase, advertisement, meta-analysis

2.

Research Opportunities in Emerging Markets: An Inter-Disciplinary Perspective from Marketing, Economics, and Psychology

Cust. Need. and Solut. (2015) 2:264-276
Number of pages: 13 Posted: 23 Mar 2016
California Institute of Technology, Yale School of Management, University of Southern California - Marshall School of Business, Yale University, Brown University - Department of Economics, University of Maryland - Department of Economics, Massachusetts Institute of Technology (MIT) - Department of Economics, University of California, Berkeley - Marketing Group, Northwestern University - Kellogg School of Management, Yale School of Management, University of Southern California, University of Michigan at Ann Arbor and Yale School of Management
Downloads 112 (460,564)
Citation 1

Abstract:

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3.

Integrating Neuro-Psychological Habit Research into Consumer Choice Models

Number of pages: 51 Posted: 06 Jun 2024
University of Toronto, University of Michigan Ross School of Business, University of Pennsylvania - The Wharton School, Johns Hopkins University - Carey Business School, University of California, San Diego (UCSD) - Rady School of Management, University of California, Berkeley, McGill University - Desautels Faculty of Management, University of Surrey - Department of Psychology, University of Amsterdam - Faculty of Social and Behavioral Sciences, California Institute of Technology - Department of Humanities and Social Sciences, Johns Hopkins University - Carey Business School, Olin School - Washington University in St. Louis, University of Toronto, University of Toronto - Rotman School of Management, University of Vermont, University of Southern California and California Institute of Technology - Division of the Humanities and Social Sciences
Downloads 79 (591,287)

Abstract:

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Habits, Consumer Choice Behavior, Learning, Attention, Automaticity, Inertia, Persistence