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Research Opportunities in Emerging Markets: An Inter-Disciplinary Perspective from Marketing, Economics, and Psychology

Cust. Need. and Solut. (2015) 2:264-276

Number of pages: 13 Posted: 23 Mar 2016

Matthew Shum, K. Sudhir, Joseph R. Priester, Daniel Keniston, Andrew D. Foster, Ginger Zhe Jin, David Atkin, Ganesh Iyer, Yi Qian, Ahmed Mushfiq Mobarak, Wendy Wood, Shinobu Kitayama and Ishani Tewari

California Institute of Technology, Yale School of Management, University of Southern California - Marshall School of Business, Yale University, Brown University - Department of Economics, University of Maryland - Department of Economics, Massachusetts Institute of Technology (MIT) - Department of Economics, University of California, Berkeley - Marketing Group, Northwestern University - Kellogg School of Management, Yale School of Management, University of Southern California, University of Michigan at Ann Arbor and Yale School of Management

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