Aaron Bailey

Hitachi Consulting

Senior Consultant

111 SW 5th Avenue

Suite 2730

Portland, OR 97204

United States

  • Hitachi Consulting

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Proposing the Interactivity-Stimulus-Attention Model (ISAM) to Explain and Predict Enjoyment, Immersion, and Adoption of Purely Hedonic Systems

Special Interest Group on Human-Computer Interaction Pre-ICIS Workshop (best-paper nomination), pp. 72-76, Montréal, December 8, 2007
Number of pages: 7 Posted: 07 Oct 2009
Paul Benjamin Lowry, Nathan Twyman, James Gaskin, Bryan Hammer, Aaron Bailey and Tom Roberts
Virginia Polytechnic Institute & State University - Pamplin College of Business, University of Arizona - Department of Management Information Systems, Brigham Young University - Marriott School, University of Arkansas - Department of Information Systems, Hitachi Consulting and University of Kansas - School of Business
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Technology acceptance model (TAM), immersion, enjoyment, interactivity, curiosity, hedonic, utilitarian, gaming, adoption, behavioral intention to use, perceived ease-of-use, control, interactivity-stimulus-attention model (ISAM), flow, attention, stimuli