Timothy Derdenger

Carnegie Mellon University - David A. Tepper School of Business

5000 Forbes Avenue

Pittsburgh, PA 15213-3890

United States

SCHOLARLY PAPERS

6

DOWNLOADS

582

SSRN CITATIONS
Rank 41,517

SSRN RANKINGS

Top 41,517

in Total Papers Citations

13

CROSSREF CITATIONS

4

Scholarly Papers (6)

1.

Mixed Bundling in Two-Sided Markets in the Presence of Installed Base Effects

Management Science, 59(8): 1904-1926
Number of pages: 39 Posted: 09 Feb 2011 Last Revised: 04 Sep 2013
Yong Chao and Timothy Derdenger
University of Louisville - College of Business - Department of Economics and Carnegie Mellon University - David A. Tepper School of Business
Downloads 315 (114,639)
Citation 9

Abstract:

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Mixed Bundling, Two-Sided Markets, Price Discrimination, Portable Video Game Industry

2.

Data Policy and Choices in Platforms

Georgia Tech Scheller College of Business Research Paper No. 3473606
Number of pages: 19 Posted: 30 Oct 2019
University of California, Davis, University of California, Davis - Graduate School of Management, University of Massachusetts Lowell, affiliation not provided to SSRN, Harvard University, Washington University in St. Louis - John M. Olin Business School, Carnegie Mellon University - David A. Tepper School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of California, Davis - Graduate School of Management, Dartmouth College and Georgia Institute of Technology - Scheller College of Business
Downloads 137 (248,814)

Abstract:

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platforms, data privacy, policy, monetization, choice

The Dynamic Effects of Bundling as a Product Strategy

Number of pages: 51 Posted: 14 Nov 2012
Timothy Derdenger and Vineet Kumar
Carnegie Mellon University - David A. Tepper School of Business and Harvard Business School
Downloads 128 (262,993)
Citation 6

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The Dynamic Effects of Bundling as a Product Strategy

Marketing Science, Vol. 32, No. 6, 2013; pp. 827–859; DOI: 10.1287/mksc.2013.0810
Posted: 05 Dec 2013
Timothy Derdenger and Vineet Kumar
Carnegie Mellon University - David A. Tepper School of Business and Harvard Business School

Abstract:

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complementary goods, product strategy, bundling

4.

An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints

Liu, X., Derdenger, T., & Sun, B. (2018). An empirical analysis of consumer purchase behavior of base products and add-ons given compatibility constraints. Marketing Science, 37(4), 569-591.
Number of pages: 55 Posted: 20 Jul 2020 Last Revised: 08 Sep 2020
Xiao Liu, Timothy Derdenger and Baohong Sun
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Cheung Kong Graduate School of Business (New York)
Downloads 2 (743,400)
Citation 1

Abstract:

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compatibility and standard, base product, add-on product, dynamic structural model, product adoption, product line pricing

5.

Platform Data Strategy

Marketing Letters (05 September 2020) https://doi.org/10.1007/s11002-020-09539-3
Posted: 08 Mar 2021
University of California, Davis, University of California, Davis - Graduate School of Management, University of Massachusetts Lowell, affiliation not provided to SSRN, Harvard University, Washington University in St. Louis - John M. Olin Business School, Carnegie Mellon University - David A. Tepper School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of California, Davis - Graduate School of Management, Dartmouth College and Georgia Institute of Technology - Scheller College of Business

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Platform, Data, Strategy, Consumers, Choice

6.

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls

Marketing Science, Vol. 32, No. 2, 2013; 271-293; DOI: 10.1287/mksc.1120.0760
Posted: 13 Nov 2013
Kevin Chung, Timothy Derdenger and Kannan Srinivasan
University of Wisconsin - Madison, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University

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endorsements, competitive analysis, entertainment marketing