Timothy Derdenger

Carnegie Mellon University - David A. Tepper School of Business

5000 Forbes Avenue

Pittsburgh, PA 15213-3890

United States

SCHOLARLY PAPERS

3

DOWNLOADS

423

SSRN CITATIONS

4

CROSSREF CITATIONS

4

Scholarly Papers (3)

1.

Mixed Bundling in Two-Sided Markets in the Presence of Installed Base Effects

Management Science, 59(8): 1904-1926
Number of pages: 39 Posted: 09 Feb 2011 Last Revised: 04 Sep 2013
Yong Chao and Timothy Derdenger
University of Louisville - College of Business - Department of Economics and Carnegie Mellon University - David A. Tepper School of Business
Downloads 303 (99,609)
Citation 5

Abstract:

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Mixed Bundling, Two-Sided Markets, Price Discrimination, Portable Video Game Industry

The Dynamic Effects of Bundling as a Product Strategy

Number of pages: 51 Posted: 14 Nov 2012
Timothy Derdenger and Vineet Kumar
Carnegie Mellon University - David A. Tepper School of Business and Harvard Business School
Downloads 120 (233,884)
Citation 3

Abstract:

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The Dynamic Effects of Bundling as a Product Strategy

Marketing Science, Vol. 32, No. 6, 2013; pp. 827–859; DOI: 10.1287/mksc.2013.0810
Posted: 05 Dec 2013
Timothy Derdenger and Vineet Kumar
Carnegie Mellon University - David A. Tepper School of Business and Harvard Business School

Abstract:

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complementary goods, product strategy, bundling

3.

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls

Marketing Science, Vol. 32, No. 2, 2013; 271-293; DOI: 10.1287/mksc.1120.0760
Posted: 13 Nov 2013
Kevin Chung, Timothy Derdenger and Kannan Srinivasan
University of Wisconsin - Madison, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University

Abstract:

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endorsements, competitive analysis, entertainment marketing