Timothy Derdenger

Carnegie Mellon University - David A. Tepper School of Business

5000 Forbes Avenue

Pittsburgh, PA 15213-3890

United States

SCHOLARLY PAPERS

10

DOWNLOADS

1,957

TOTAL CITATIONS
Rank 29,124

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Top 29,124

in Total Papers Citations

22

Scholarly Papers (10)

1.

Does Personalized Pricing Increase Competition: Evidence from NIL in College Football

Number of pages: 67 Posted: 26 Aug 2024 Last Revised: 05 Mar 2025
Ivan Li and Timothy Derdenger
University of Texas at Dallas - Naveen Jindal School of Management and Carnegie Mellon University - David A. Tepper School of Business
Downloads 426 (144,719)

Abstract:

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College Football, NIL, Personalized Pricing, Price Discrimination, Merit Aid

2.

Mixed Bundling in Two-Sided Markets in the Presence of Installed Base Effects

Management Science, 59(8): 1904-1926
Number of pages: 39 Posted: 09 Feb 2011 Last Revised: 04 Sep 2013
Yong Chao and Timothy Derdenger
University of Louisville - College of Business - Department of Economics and Carnegie Mellon University - David A. Tepper School of Business
Downloads 369 (169,846)
Citation 9

Abstract:

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Mixed Bundling, Two-Sided Markets, Price Discrimination, Portable Video Game Industry

3.

Regulating Explainable AI (XAI) May Harm Consumers

Number of pages: 57 Posted: 17 Oct 2023 Last Revised: 11 Apr 2024
Carnegie Mellon University, David A. Tepper School of Business, Students, Marshall School of Business, USC, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 295 (216,087)

Abstract:

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Machine Learning, Explainable AI, Economics of AI, Regulation, Fairness

The Dynamic Effects of Bundling as a Product Strategy

Number of pages: 51 Posted: 14 Nov 2012
Timothy Derdenger and Vineet Kumar
Carnegie Mellon University - David A. Tepper School of Business and Harvard Business School
Downloads 280 (226,558)
Citation 6

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The Dynamic Effects of Bundling as a Product Strategy

Marketing Science, Vol. 32, No. 6, 2013; pp. 827–859; DOI: 10.1287/mksc.2013.0810
Posted: 05 Dec 2013
Timothy Derdenger and Vineet Kumar
Carnegie Mellon University - David A. Tepper School of Business and Harvard Business School

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complementary goods, product strategy, bundling

5.

Data Policy and Choices in Platforms

Georgia Tech Scheller College of Business Research Paper No. 3473606
Number of pages: 19 Posted: 30 Oct 2019
University of California, Davis, University of California, Davis - Graduate School of Management, University of Massachusetts Lowell, affiliation not provided to SSRN, Harvard University, University of Wisconsin-Madison - Department of Operations and Information Management, Carnegie Mellon University - David A. Tepper School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of California, Davis - Graduate School of Management, Dartmouth College and Georgia Institute of Technology - Scheller College of Business
Downloads 260 (246,039)

Abstract:

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platforms, data privacy, policy, monetization, choice

6.

The Price of Streaming

Number of pages: 34 Posted: 25 Jul 2023 Last Revised: 31 Jul 2023
Franco Berbeglia, Timothy Derdenger and Sridhar Tayur
Purdue University - Daniels School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 249 (257,002)

Abstract:

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movie industry, streaming, SVOD, structural estimation, Project Popcorn

7.

An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints

Liu, X., Derdenger, T., & Sun, B. (2018). An empirical analysis of consumer purchase behavior of base products and add-ons given compatibility constraints. Marketing Science, 37(4), 569-591.
Number of pages: 55 Posted: 20 Jul 2020 Last Revised: 08 Sep 2020
Xiao Liu, Timothy Derdenger, Baohong Sun and Baohong Sun
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Cheung Kong Graduate School of Business (New York)Cheung Kong Graduate School of Business (New York)
Downloads 67 (708,030)
Citation 7

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compatibility and standard, base product, add-on product, dynamic structural model, product adoption, product line pricing

8.

CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure

Number of pages: 50 Posted: 26 Feb 2025
Timothy Derdenger and Cheng Chou
Carnegie Mellon University - David A. Tepper School of Business and Discover Financial Services
Downloads 11 (1,215,677)

Abstract:

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Dynamic discrete choice, dynamic selection, Electric Vehicles (EVs)

9.

Platform Data Strategy

Marketing Letters (05 September 2020) https://doi.org/10.1007/s11002-020-09539-3
Posted: 08 Mar 2021
University of California, Davis, University of California, Davis - Graduate School of Management, University of Massachusetts Lowell, affiliation not provided to SSRN, Harvard University, University of Wisconsin-Madison - Department of Operations and Information Management, Carnegie Mellon University - David A. Tepper School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of California, Davis - Graduate School of Management, Dartmouth College and Georgia Institute of Technology - Scheller College of Business

Abstract:

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Platform, Data, Strategy, Consumers, Choice

10.

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls

Marketing Science, Vol. 32, No. 2, 2013; 271-293; DOI: 10.1287/mksc.1120.0760
Posted: 13 Nov 2013
Kevin Chung, Timothy Derdenger and Kannan Srinivasan
University of Wisconsin-Madison, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University

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endorsements, competitive analysis, entertainment marketing