Karen V. Fernandez

University of Auckland Business School

12 Grafton Rd

Private Bag 92019

Auckland, 1010

New Zealand

SCHOLARLY PAPERS

4

DOWNLOADS

0

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

As the Record Spins: Materialising Connections

European Journal of Marketing, 53(6), 1152-1175. doi:10.1108/ejm-12-2016-0828auc, The University of Auckland Business School Research Paper Series
Posted: 16 Dec 2021
Karen V. Fernandez and Michael Beverland
University of Auckland Business School and Department of Strategy & Marketing

Abstract:

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Music, Materiality, Connection, Legacy technology, Vinyl

2.

Prove it! A Practical Primer to Positioning Theoretically

Australasian Marketing Journal (AMJ), 28(1), 57-64. doi:10.1016/j.ausmj.2019.12.001, The University of Auckland Business School Research Paper Series
Posted: 16 Dec 2021
Karen V. Fernandez
University of Auckland Business School

Abstract:

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Positioning, Theoretical, Contribution, Publishing

3.

Critically Reviewing Literature: A Tutorial for New Researchers

Australasian Marketing Journal (AMJ), 27(3), 187-196. doi:10.1016/j.ausmj.2019.05.001, The University of Auckland Business School Research Paper Series
Posted: 16 Dec 2021
Karen V. Fernandez
University of Auckland Business School

Abstract:

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Literature review, Critical, Research, Thesis, Tutorial

4.

Bridging Boundaries in Consumption, Markets, and Culture

Consumption Markets & Culture, 21(4), 295-300. doi:10.1080/10253866.2018.1460906, The University of Auckland Business School Research Paper Series
Posted: 16 Dec 2021
Karen V. Fernandez and Bernardo Figueiredo
University of Auckland Business School and RMIT University

Abstract:

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Bridging boundaries, interdisciplinarity, theory building, consumption, markets