B Elango

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Scholarly Papers (1)

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The Successful Product Pioneer: Maintaining Commitment While Adapting to Change

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 28 Oct 2009
Oakland University - School of Business Administration - Dept. of Management and Marketing, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

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Optimism, Computer industry, Firm performance, Individual traits, Product performance, Self-efficacy, Managers, Innovation process, Risk orientation, High technology industries, First-mover advantage, Market entry