Sonia Savelli

affiliation not provided to SSRN

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SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Out of the Frying Pan.? Why Small Business Managers Introduce High-Risk Products

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 01 Dec 2009
Mark Simon, Susan M. Houghton and Sonia Savelli
Oakland University - School of Business Administration - Dept. of Management and Marketing, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

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Market entry, Prospect theory, Management decisions, Market entry, Risk orientation, Product development, Firm performance

2.

The Successful Product Pioneer: Maintaining Commitment While Adapting to Change

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 28 Oct 2009
Mark Simon, B Elango, Sonia Savelli and Susan M. Hougton
Oakland University - School of Business Administration - Dept. of Management and Marketing, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

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Optimism, Computer industry, Firm performance, Individual traits, Product performance, Self-efficacy, Managers, Innovation process, Risk orientation, High technology industries, First-mover advantage, Market entry