Mark Simon

Oakland University - School of Business Administration - Dept. of Management and Marketing

Professor of Management

Rochester, MI 48309-4401

United States

http://www.sba.oakland.edu/Faculty/simon/index.htm

SCHOLARLY PAPERS

6

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Scholarly Papers (6)

1.

La Vida Local: Planting the Seeds for Growing an Organic Food Delivery Business

Entrepreneurship Theory and Practice, Vol. 37, Issue 3, pp. 641-660, 2013
Number of pages: 20 Posted: 18 Apr 2013
Mark Simon, Cynthia Miree and Matilda Dule
Oakland University - School of Business Administration - Dept. of Management and Marketing, Oakland University and Oakland University
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Abstract:

2.

Perception of Entrepreneurial Opportunity: A General Framework

Management Decision, Vol. 50, No. 7, pp.1233-1251, 2012
Posted: 01 Sep 2012
Maija Renko, Rod Shrader and Mark Simon
University of Illinois at Chicago, University of Illinois at Chicago - Department of Managerial Studies and Oakland University - School of Business Administration - Dept. of Management and Marketing

Abstract:

Austrian economics, Economics, Entrepreneurialism, Entrepreneurship, Opportunity recognition

3.

Cognitive Biases, Risk, Perception and Venture Formation: How Individuals Decide to Start Companies

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 01 Dec 2009
Oakland University - School of Business Administration - Dept. of Management and Marketing, affiliation not provided to SSRN and University of Delaware - Alfred Lerner College of Business and Economics

Abstract:

Cognition, Risk assessment, Risk orientation, Risk management, Management decisions, Locus of control

4.

Out of the Frying Pan.? Why Small Business Managers Introduce High-Risk Products

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 01 Dec 2009
Oakland University - School of Business Administration - Dept. of Management and Marketing, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

Market entry, Prospect theory, Management decisions, Market entry, Risk orientation, Product development, Firm performance

5.

The Relationship Among Biases, Misperceptions, and the Introduction of Pioneering Products: Examining Differences in Venture Decision Contexts

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 24 Nov 2009
Mark Simon and Susan M. Houghton
Oakland University - School of Business Administration - Dept. of Management and Marketing and affiliation not provided to SSRN

Abstract:

Theoretical, Information bias, Firm theory, Cognitive bias, Information utilization, Cognition, Management decisions, Information seeking, Organizational behavior, Information behavior

6.

The Successful Product Pioneer: Maintaining Commitment While Adapting to Change

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 28 Oct 2009
Oakland University - School of Business Administration - Dept. of Management and Marketing, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

Optimism, Computer industry, Firm performance, Individual traits, Product performance, Self-efficacy, Managers, Innovation process, Risk orientation, High technology industries, First-mover advantage, Market entry