Gopalkrishnan R. Iyer

Florida Atlantic University

Boca Raton, FL 33431

United States

SCHOLARLY PAPERS

3

DOWNLOADS

33

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Evaluation of Subsidiary Marketing Performance: Combining Process and Outcome Performance Metrics

J. of the Acad. Mark. Sci., DOI 10.1007/s11747-008-0095-z
Number of pages: 13 Posted: 12 Feb 2014
Babson College - Marketing Division, Florida Atlantic University, Rice University, University of Miami and University of Miami
Downloads 33 (489,272)
Citation 1

Abstract:

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Multinational performance evaluations, Marketing metrics, Outcome measures, Performance measures, Standardization

2.

International-Business Research: Beyond Deja Vu

"International-Business Research: Beyond Deja Vu," Management International Review, July 1999, 39(2)(Special Issue): 161-184.
Posted: 20 Mar 2016
Jean J. Boddewyn and Gopalkrishnan R. Iyer
City University of New York - Allen G. Aaronson Department of Marketing & International Business and Florida Atlantic University

Abstract:

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3.

Ethnic Business Families

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 04 Nov 2009
Gopalkrishnan R. Iyer
Florida Atlantic University

Abstract:

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Religion, Identity, Reputations, Trade, Ethnic entrepreneurs, Social networks, Social capital, Transaction costs, Resource management, Family firms, Family networks, Nepotism, Ethnic communities