Bill Merrilees

Griffith University - School of Marketing

Australia

SCHOLARLY PAPERS

4

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CROSSREF CITATIONS

7

Scholarly Papers (4)

1.

Asian City Brand Meaning: A Hong Kong Perspective

Journal of Brand Management, Vol. 25, Issue 1, 2017
Number of pages: 13 Posted: 24 Apr 2018 Last Revised: 12 Sep 2018
Bill Merrilees, Gloria Ge and Dale Miller
Griffith University - School of Marketing, Independent and Griffith University
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City brand meaning, Intangible cultural heritage, City branding, Brand associations, Survey translation, Brands that do good

2.

Experience-Centric Branding: Challenges and Advancing a New Mantra for Corporate Brand Governance

Journal of Brand Management, Vol. 24, Issue 1, 2017
Number of pages: 13 Posted: 24 Apr 2018
Bill Merrilees
Griffith University - School of Marketing
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brand experience, on-brand experience, brand governance

3.

Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process

International Journal of Management Reviews, Vol. 16, Issue 3, pp. 265-289, 2014
Number of pages: 25 Posted: 02 Jul 2014
Dale Miller, Bill Merrilees and Raisa Yakimova
Griffith University, Griffith University - School of Marketing and Griffith University - School of Marketing
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Research at the Marketing/Entrepreneurship Interface

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 04 Nov 2009
David J Hansen, Bill Merrilees and Gerald Hills
College of Charleston, Griffith University - School of Marketing and Bradley University - Robert & Carolyn Turner Center for Entrepreneurship

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Family firms, Innovation process, Joint ventures, Alliance formation, Consumers, Firm ownership, Advertising, Corporate entrepreneurship, Corporate ventures, Franchises, Marketing, Opportunity recognition, High growth firms, Market competition, Product development, Suppliers, Incubators