Griffith University - School of Marketing
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City brand meaning, Intangible cultural heritage, City branding, Brand associations, Survey translation, Brands that do good
brand experience, on-brand experience, brand governance
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Family firms, Innovation process, Joint ventures, Alliance formation, Consumers, Firm ownership, Advertising, Corporate entrepreneurship, Corporate ventures, Franchises, Marketing, Opportunity recognition, High growth firms, Market competition, Product development, Suppliers, Incubators
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