Arul Mishra

University of Utah - David Eccles School of Business

Assistant Professor

1645 E. Campus Center

Salt Lake City, UT 84112

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 27,441

SSRN RANKINGS

Top 27,441

in Total Papers Downloads

1,875

SSRN CITATIONS
Rank 38,960

SSRN RANKINGS

Top 38,960

in Total Papers Citations

2

CROSSREF CITATIONS

15

Scholarly Papers (8)

1.

The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

Journal of Marketing Research, Forthcoming
Number of pages: 42 Posted: 26 Apr 2010
Arul Mishra and Himanshu Mishra
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 534 (56,229)
Citation 2

Abstract:

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price discount, bonus pack, guilt, virtue, vice, food, sales promotion, justification

2.

In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster

Psychological Science, Forthcoming
Number of pages: 17 Posted: 16 Dec 2010
Himanshu Mishra, Arul Mishra and Baba Shiv
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and Stanford Graduate School of Business
Downloads 423 (74,922)

Abstract:

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vague, ambiguity, motivated reasoning, optimism, expectancies, weight loss, performance

3.

We are What We Consume: The Influence of Food Consumption on Impulsive Choice

Journal of Marketing Research, Forthcoming
Number of pages: 32 Posted: 01 Nov 2009
Arul Mishra and Himanshu Mishra
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 351 (93,053)

Abstract:

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serotonin, impulsivity, food-consumption, impulsive choice, tryptophan, Go/no-go, consumer behavior

4.

The Influence of Bite-Size on Quantity of Food Consumed: A Field Study

Journal of Consumer Research, Forthcoming
Number of pages: 17 Posted: 25 Apr 2011
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 303 (109,469)

Abstract:

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bite size, food consumption, portion size, fork, overconsumption, field study, goals, goal progress, hunger

5.

How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences

Journal of Marketing, Forthcoming
Number of pages: 37 Posted: 26 Jan 2010
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and University of Iowa
Downloads 161 (200,957)

Abstract:

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Regulatory focus, Salary receipt, Cyclical preferences, Promotion and Prevention focus, Motivation

6.

Thinking Outside the Euclidean Box: Riemannian Geometry and Inter-Temporal Decision-Making

PLOS ONE, Forthcoming
Number of pages: 52 Posted: 07 Dec 2015
Himanshu Mishra and Arul Mishra
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 86 (317,641)

Abstract:

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Riemannian Geometry; Inter-temporal Decisions; Discounted Utility; Gaussian Curvature; Manifold learning; Non-Euclidean Geometries; Exponential Discounting; Hyperbolic Discounting

7.

Examining the Presence of Gender Bias in Customer Reviews Using Word Embedding

Number of pages: 32 Posted: 24 Feb 2019
Arul Mishra, Himanshu Mishra and Shelly Rathee
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and University of Utah - Department of Marketing
Downloads 17 (585,869)

Abstract:

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Gender Bias, Natural Language Processing, Customer Reviews, Text Analysis, Word Embedding

8.

Border Bias: The Belief that State Borders can Protect Against Disasters

Psychological Science, Forthcoming
Posted: 16 May 2010 Last Revised: 28 Apr 2013
Arul Mishra and Himanshu Mishra
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business

Abstract:

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Categorization, Public Policy, Cognitive Bias, Geographic Bias, Maps, Risk, Probability