Arul Mishra

University of Utah - David Eccles School of Business

Assistant Professor

1645 E. Campus Center

Salt Lake City, UT 84112

United States

  • University of Utah - David Eccles School of Business

SCHOLARLY PAPERS

8

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2,531

TOTAL CITATIONS
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SSRN RANKINGS

Top 41,342

in Total Papers Citations

12

Scholarly Papers (8)

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1.

The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

Journal of Marketing Research, Forthcoming
Number of pages: 42 Posted: 26 Apr 2010
Arul Mishra and Himanshu Mishra
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 672 (83,543)
Citation 10

Abstract:

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price discount, bonus pack, guilt, virtue, vice, food, sales promotion, justification

2.

We are What We Consume: The Influence of Food Consumption on Impulsive Choice

Journal of Marketing Research, Forthcoming
Number of pages: 32 Posted: 01 Nov 2009
Arul Mishra and Himanshu Mishra
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 484 (126,079)

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serotonin, impulsivity, food-consumption, impulsive choice, tryptophan, Go/no-go, consumer behavior

3.

In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster

Psychological Science, Forthcoming
Number of pages: 17 Posted: 16 Dec 2010
Himanshu Mishra, Arul Mishra and Baba Shiv
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and Stanford Graduate School of Business
Downloads 461 (133,637)

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vague, ambiguity, motivated reasoning, optimism, expectancies, weight loss, performance

4.

The Influence of Bite-Size on Quantity of Food Consumed: A Field Study

Journal of Consumer Research, Forthcoming
Number of pages: 17 Posted: 25 Apr 2011
Arul Mishra, Himanshu Mishra and Tamara M. Masters
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 364 (175,095)

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bite size, food consumption, portion size, fork, overconsumption, field study, goals, goal progress, hunger

5.

Examining the Presence of Gender Bias in Customer Reviews Using Word Embedding

Number of pages: 32 Posted: 24 Feb 2019
Arul Mishra, Himanshu Mishra, Shelly Rathee and Shelly Rathee
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and Villanova UniversityUniversity of Utah - Department of Marketing
Downloads 235 (276,662)
Citation 1

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Gender Bias, Natural Language Processing, Customer Reviews, Text Analysis, Word Embedding

6.

How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences

Journal of Marketing, Forthcoming
Number of pages: 37 Posted: 26 Jan 2010
Himanshu Mishra, Arul Mishra and Dhananjay Nayakankuppam
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and University of Iowa
Downloads 194 (331,789)
Citation 1

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Regulatory focus, Salary receipt, Cyclical preferences, Promotion and Prevention focus, Motivation

7.

Thinking Outside the Euclidean Box: Riemannian Geometry and Inter-Temporal Decision-Making

PLOS ONE, Forthcoming
Number of pages: 52 Posted: 07 Dec 2015
Himanshu Mishra and Arul Mishra
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 121 (493,189)

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Riemannian Geometry; Inter-temporal Decisions; Discounted Utility; Gaussian Curvature; Manifold learning; Non-Euclidean Geometries; Exponential Discounting; Hyperbolic Discounting

8.

Border Bias: The Belief that State Borders can Protect Against Disasters

Psychological Science, Forthcoming
Posted: 16 May 2010 Last Revised: 28 Apr 2013
Arul Mishra and Himanshu Mishra
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business

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Categorization, Public Policy, Cognitive Bias, Geographic Bias, Maps, Risk, Probability