Christos D. Koritos

American College of Greece

Assistant Professor of Marketing

Gravias 6, Aghia Paraskevi

Athenes, 153-42

Greece

http://www.acg.edu

SCHOLARLY PAPERS

2

DOWNLOADS

421

CITATIONS

0

Scholarly Papers (2)

1.

Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types

Corporate Reputation Review, 2016, 19(1), 4-21
Number of pages: 40 Posted: 20 Jul 2011 Last Revised: 23 Feb 2016
ALBA Graduate Business School,The American College of Greece, American College of Greece, American College of Greece (DEREE) - Graduate School of DEREE, American College of Greece (DEREE) - Graduate School of DEREE and INSEEC Business School
Downloads 306 (97,980)

Abstract:

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Cause-Related Marketing Quantifiers, CSR Communications, Attributions, Other-Centered Motives, Self-Centered Motives

2.

Green is Good but is Usability is Better? Consumer Reactions to Environmental Initiatives in e-Banking Services

Ethics and Information Technology, vol. 16, no. 2, pp. 103-117, 2014
Number of pages: 43 Posted: 19 Jul 2011 Last Revised: 17 Jul 2014
George Lekakos, Pavlos A. Vlachos and Christos D. Koritos
Athens University of Economics and Business - Department of Management Science and Technology, ALBA Graduate Business School,The American College of Greece and American College of Greece
Downloads 115 (239,029)

Abstract:

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ethical consumerism, corporate social responsibility, green websites, attitudes