Benedict G. C. Dellaert

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

P.O. Box 1738

3000 DR Rotterdam, NL 3062 PA

Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

  • Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

  • Erasmus Research Institute of Management (ERIM)

SCHOLARLY PAPERS

35

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9

Scholarly Papers (35)

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1.

Regulating Robo Advice Across the Financial Services Industry

Iowa Law Review, Vol. 103, P. 713, 2018, U of Penn, Inst for Law & Econ Research Paper No. 17-11
Number of pages: 39 Posted: 13 Mar 2017 Last Revised: 16 Feb 2018
Tom Baker and Benedict G. C. Dellaert
University of Pennsylvania Law School and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 1,718 (9,083)

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Banking, insurance, securities, financial technology, fintech, financial product intermediary regulation, roboadvisor, roboadvisors, robo-advisor, robo-advisors, robo adviser, robo advisers, Financial Industry Regulatory Authority, FINRA, competence, honesty, suitability, digital investment advice

2.

Beyond Nudges: Tools of a Choice Architecture

Marketing Letters (2012) Vol 23: pp 487–504, University of Alberta School of Business Research Paper No. 2013-739, Columbia Business School Research Paper No. 13-61
Number of pages: 18 Posted: 13 Jul 2013
Eric J. Johnson, Suzzane Shu, Benedict G. C. Dellaert, Craig R. Fox, Daniel G. Goldstein, Gerald Haeubl, Richard P. Larrick, John W. Payne, Ellen Peters, David Schkade, Brian Wansink and Elke U. Weber
Columbia Business School - Marketing, University of California, Los Angeles (UCLA), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of California, Los Angeles (UCLA) - Anderson School of Management, Microsoft Research New York City, Independent, Duke University - Fuqua School of Business, Duke University - Marketing, Ohio State University - Psychology Department, University of California, San Diego, Cornell University and Columbia Business School - Management & Psychology
Downloads 893 (24,943)
Citation 3

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Choice architecture, Decision support, Options and alternatives, Describing attributes

3.

Consumer-Producer Interaction: A Strategic Analysis of the Market for Customized Products

Review of Marketing Science Journal WP No. 424
Number of pages: 47 Posted: 05 May 2002
Niladri B. Syam and Benedict G. C. Dellaert
University of Houston - C.T. Bauer College of Business and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 654 (38,237)
Citation 2

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4.

The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation

ERIM Report Series Reference No. ERS-2011-008-MKT
Number of pages: 51 Posted: 28 Mar 2011
Corine Noordhoff, Kyriakos Kyriakopoulos, Christine Moorman, Pieter Pauwels and Benedict G. C. Dellaert
affiliation not provided to SSRN, Maastricht University - Department of Marketing, Duke University - Fuqua School of Business, Hasselt University and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 189 (156,522)

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embedded ties, knowledge, business-to-business partnerships, innovation, co-creation, dark side, bright side

5.

Behavioral Finance, Decumulation and the Regulatory Strategy for Robo-Advice

U of Penn, Inst for Law & Econ Research Paper No. 18-19
Number of pages: 36 Posted: 26 Jul 2018
Tom Baker and Benedict G. C. Dellaert
University of Pennsylvania Law School and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 182 (161,917)

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Investment advice, financial services, automated decumulation, retirement planning, robo advisers, robo-advisers, roboadvisers, longevity risk management, consumer protection, behavioral effects, regulatory requirements

6.

Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk

Downloads 173 (169,416)

Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk

Tinbergen Institute Discussion Paper 13-065/VII
Number of pages: 34 Posted: 09 May 2013
Bas Donkers, Carlos Lourenço, Benedict G. C. Dellaert and Daniel G. Goldstein
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Economics Department - ISEG - Lisbon University, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Microsoft Research New York City
Downloads 107 (249,111)

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Decision making, risk preference, distribution builder, rank dependent utility, preference elicitation, micro economics

Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions Under Risk

ERIM Report Series Reference No. ERS-2013-005-MKT
Number of pages: 33 Posted: 10 May 2013
Bas Donkers, Carlos Lourenço, Benedict G. C. Dellaert and Daniel G. Goldstein
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Economics Department - ISEG - Lisbon University, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Microsoft Research New York City
Downloads 43 (411,728)

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decision making, rank dependent utility, risk preference, distribution builder, micro economics, preference elicitation

Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk

Netspar Discussion Paper No. 05/2013-014
Number of pages: 33 Posted: 09 May 2013
Bas Donkers, Carlos Lourenço, Benedict G. C. Dellaert and Daniel G. Goldstein
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Economics Department - ISEG - Lisbon University, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Microsoft Research New York City
Downloads 23 (508,448)

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7.

The Impact of Price Disclosure on Dynamic Shopping Decisions

Meteor Research Memoranda 2005-006
Number of pages: 29 Posted: 27 Feb 2005
Benedict G. C. Dellaert, Vladislav Y. Golounov and Jaideep Prabhu
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Lukol Networks and University of Cambridge - Judge Business School
Downloads 147 (194,452)

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Consumer behavior, Dynamic choice models, Consumer decision-making, Price disclosure

8.

The Consumer Production Journey: Marketing to Consumers as Co-Producers in the Sharing Economy

Number of pages: 54 Posted: 17 Jan 2018
Benedict G. C. Dellaert
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 144 (197,750)

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Consumer Journey, Consumer Co-Production, Consumer Co-Production Networks, Household Economics, Sharing Economy

9.

Content Learning on Websites: The Effects of Information Personalization

Netspar Discussion Paper No. 09/2011-100
Number of pages: 60 Posted: 23 Dec 2011
Dimitrios Tsekouras, Benedict G. C. Dellaert and Ting Li
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Rotterdam School of Management, Erasmus University
Downloads 139 (203,434)

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content learning, information personalization, e-commerce, content based websites, information search

10.

Situation Variation in Consumers' Media Channel Consideration

Meteor Research Memoranda 2005-005
Number of pages: 35 Posted: 27 Feb 2005
Sonja Wendel and Benedict G. C. Dellaert
University of Maastricht - Faculty of Economics & Business Administration and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 127 (218,538)
Citation 2

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Consumer Decision Making, Media Channels, Situational Effects

11.

Shopping Context and Consumers' Mental Representation of Complex Shopping Trip Decision Problems

ERIM Report Series Reference No. ERS-2008-016-MKT
Number of pages: 50 Posted: 09 Apr 2008
Benedict G. C. Dellaert, Theo A. Arentze and Harry J.P. Timmermans
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Eindhoven University of Technology (TUE) - Urban Planning Group and Eindhoven University of Technology (TUE) - Urban Planning Group
Downloads 80 (298,497)
Citation 1

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retailing, consumer decision-making, mental representations, context effects, shopping trip decisions

12.

Behavioral Effects in Individual Decisions of Network Formation

METEOR Maastricht Research School of Economics of Technology and Organizations Working Paper
Number of pages: 34 Posted: 26 Aug 2008 Last Revised: 14 Dec 2008
Marjolein J. W. Harmsen - van Hout, Benedict G. C. Dellaert and P. Jean-Jacques Herings
Lehrstuhl für Wirtschaftswissenschaften, insb. Energieökonomik; Institute for Future Energy Consumer Needs and Behavior (FCN); E.ON Energy Research Center; RWTH Aachen, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Maastricht University
Downloads 72 (317,242)

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network formation, individual decision making, heuristics, network complexity, choice experiments, mixed logit

13.

Incorporating Mental Representations in Discrete Choice Models of Travel Behaviour: Modelling Approach and Empirical Application

Netspar Discussion Paper No. 11/2013-075
Number of pages: 34 Posted: 20 Feb 2014
Theo A. Arentze, Benedict G. C. Dellaert and Caspar Chorus
Eindhoven University of Technology (TUE) - Urban Planning Group, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Delft University of Technology - Department of Transport and Logistics
Downloads 71 (319,741)

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discrete choice model, need activation, mental representation, mental effort, travel behavior, maximum likelihood estimation

14.

Consumer Informedness and Firm Information Strategy

Netspar Discussion Paper No. 11/2013-073
Number of pages: 41 Posted: 20 Feb 2014
Ting Li, Robert J. Kauffman, E. van Heck, P.H.M. Vervest and Benedict G. C. Dellaert
Rotterdam School of Management, Erasmus University, Singapore Management University, Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management, Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 66 (332,512)

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Choice, information strategy, informedness, price and product information, stated choice experiment, willingness-to-pay

15.

Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete vs. Abstract Communications

ERIM Report Series Reference No. ERS-2010-041-MKT
Number of pages: 53 Posted: 25 Oct 2010
Clemens F. Koehler, Els Breugelmans and Benedict G. C. Dellaert
Maastricht University, KU Leuven @ Antwerp and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 66 (332,512)

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e-commerce, interactive decision aids, construal level theory, consumer behavior, IDA communication design

16.

Travel Choice Inertia: The Joint Role of Risk Aversion and Learning

ERIM Report Series Reference No. ERS-2010-040-MKT
Number of pages: 34 Posted: 25 Oct 2010
Caspar Chorus and Benedict G. C. Dellaert
Independent and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 61 (346,088)

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choice inertia, travel behaviour

17.

Partitioning Sorted Sets: Overcoming Choice Overload While Maintaining Decision Quality

Columbia Business School Research Paper No. 18-2
Number of pages: 59 Posted: 05 Dec 2017
Benedict G. C. Dellaert, Tom Baker and Eric J. Johnson
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Pennsylvania Law School and Columbia Business School - Marketing
Downloads 56 (360,830)

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Choice architecture, Partitioning, Sorting, Decision Making, Product Recommendations

18.

Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search

Netspar Discussion Paper No. 06/2009 - 052
Number of pages: 47 Posted: 30 Mar 2010
Gerald Häubl, Benedict G. C. Dellaert and Bas Donkers
University of Alberta - Department of Marketing, Business Economics & Law, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 49 (382,970)
Citation 1

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search behavior, consumer product search, decision making, behavioral decision theory, consumer behavior

19.

Communication Network Formation with Link Specificity and Value Transferability

Downloads 43 (403,841)

Communication Network Formation with Link Specificity and Value Transferability

FCN Working Paper No. 15/2010
Number of pages: 41 Posted: 25 Mar 2011
Marjolein J. W. Harmsen - van Hout, P. Jean-Jacques Herings and Benedict G. C. Dellaert
Lehrstuhl für Wirtschaftswissenschaften, insb. Energieökonomik; Institute for Future Energy Consumer Needs and Behavior (FCN); E.ON Energy Research Center; RWTH Aachen, Maastricht University and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 25 (496,384)

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Bilateral communication links, Link specificity, Value transferability, Social vs. informational value, Strategic network formation

Communication Network Formation with Link Specificity and Value Transferability

Number of pages: 37 Posted: 14 Apr 2011
Marjolein J. W. Harmsen - van Hout, P. Jean-Jacques Herings and Benedict G. C. Dellaert
Lehrstuhl für Wirtschaftswissenschaften, insb. Energieökonomik; Institute for Future Energy Consumer Needs and Behavior (FCN); E.ON Energy Research Center; RWTH Aachen, Maastricht University and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 18 (539,752)

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Bilateral communication links, Link specificity, Value transferability, Social vs. informational value, Strategic network formation

20.

Behavioral Effects in Individual Decisions of Network Formation: Complexity Reduces Payoff Orientation and Social Preferences

FCN Working Paper No. 5/2010
Number of pages: 38 Posted: 16 Jun 2010 Last Revised: 14 Jan 2014
Marjolein J. W. Harmsen - van Hout, Benedict G. C. Dellaert and P. Jean-Jacques Herings
Lehrstuhl für Wirtschaftswissenschaften, insb. Energieökonomik; Institute for Future Energy Consumer Needs and Behavior (FCN); E.ON Energy Research Center; RWTH Aachen, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Maastricht University
Downloads 43 (403,841)

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network formation, individual decision making, behavioral effects, network complexity, payoff orientation, social preferences, choice experiments, mixed logit

21.

The Structure of Online Consumer Communication Networks

Downloads 42 (407,511)

The Structure of Online Consumer Communication Networks

FCN Working Paper No. 3/2010
Number of pages: 31 Posted: 04 Jun 2010
Marjolein J. W. Harmsen - van Hout, P. Jean-Jacques Herings and Benedict G. C. Dellaert
Lehrstuhl für Wirtschaftswissenschaften, insb. Energieökonomik; Institute for Future Energy Consumer Needs and Behavior (FCN); E.ON Energy Research Center; RWTH Aachen, Maastricht University and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 42 (415,655)

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Consumers, Virtual Communities, Bilateral Communication Links, Social vs. Informational Value, Specificity, Transferability, Network Formation, Game Theory

The Structure of Online Consumer Communication Networks

Meteor Research Memorandum, Universiteit Maastricht
Posted: 10 Dec 2008
Marjolein J. W. Harmsen - van Hout, P. Jean-Jacques Herings and Benedict G. C. Dellaert
Lehrstuhl für Wirtschaftswissenschaften, insb. Energieökonomik; Institute for Future Energy Consumer Needs and Behavior (FCN); E.ON Energy Research Center; RWTH Aachen, Maastricht University and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

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Microeconomics, Consumers, Communication Specificity, Social vs. Informational Communication

22.

Promoting Later Planned Retirement: The Differential Impact of Construal Level Interventions for Younger and Older Individuals

Netspar Discussion Paper No. 06/2013-076
Number of pages: 36 Posted: 20 Feb 2014
Ron van Schie, Benedict G. C. Dellaert and Bas Donkers
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 40 (415,012)

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23.

Individuals' Decisions in the Presence of Multiple Goals

ERIM Report Series Reference
Number of pages: 32 Posted: 11 Apr 2017
Benedict G. C. Dellaert, Joffre Swait, Wiktor L. (Vic) Adamowicz, Theo A. Arentze, Elizabeth Bruch, Elisabetta Cherchi, Caspar Chorus, Bas Donkers, Fred M. Feinberg, Anthony Marley and Linda C. Salisbury
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of South Australia - Institute for Choice, University of Alberta - Department of Rural Economy, Eindhoven University of Technology (TUE) - Urban Planning Group, University of Michigan at Ann Arbor - College of Literature, Science & the Arts, Newcastle University (UK), Delft University of Technology - Department of Transport and Logistics, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Michigan at Ann Arbor - Marketing, University of South Australia and Boston College - Carroll School of Management
Downloads 39 (418,795)

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Decision making, Goal-based decisions, Multi-stage decisions, Choice Modeling, Goal conflict

24.

Savings Adequacy Uncertainty: Driver or Obstacle to Increase Pension Contributions

Netspar Discussion Paper No. 11/2011-099
Number of pages: 51 Posted: 23 Dec 2011
Ron van Schie, Bas Donkers and Benedict G. C. Dellaert
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 39 (418,795)

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uncertainty, savings adequacy, retirement, financial decision making

25.

Decomposing the Utility of Complex Alternatives from Mental Representations of Decisions

Netspar Discussion Paper No. 12/2014-061
Number of pages: 43 Posted: 06 Feb 2015
Benedict G. C. Dellaert, Theo A. Arentze, Oliver Horeni and Harry J.P. Timmermans
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Eindhoven University of Technology (TUE) - Urban Planning Group, Eindhoven University of Technology (TUE) and Eindhoven University of Technology (TUE) - Urban Planning Group
Downloads 28 (466,380)

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Consumer decision making, mental representations of decisions, utility models, attribute-benefiit relationships

26.

Heuristic Decision Making in Network Linking

Netspar Discussion Paper No. 12/2014-060
Number of pages: 34 Posted: 05 Feb 2015
Marjolein J. W. Harmsen - van Hout, Benedict G. C. Dellaert and P. Jean-Jacques Herings
Lehrstuhl für Wirtschaftswissenschaften, insb. Energieökonomik; Institute for Future Energy Consumer Needs and Behavior (FCN); E.ON Energy Research Center; RWTH Aachen, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Maastricht University
Downloads 22 (498,494)

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network formation, individual decision making, heuristic effects, laboratory experiment, mixed logit

27.

Situation-Based Shifts in Consumer Web Site Benefit Salience: The Joint Role of Affect and Cognition

ERIM Report Series Reference No. ERS-2008-050-MKT
Number of pages: 38 Posted: 24 Mar 2009
Sonja Wendel and Benedict G. C. Dellaert
University of Maastricht - Faculty of Economics & Business Administration and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 22 (498,494)

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web site benefit salience, cognitive route, affective route, usage situation, situatieafhankelijkheid, HD9696.82

28.

Individual Pension Risk Preference Elicitation and Collective Asset Allocation With Heterogeneity

Number of pages: 46 Posted: 10 Mar 2019
Gosse Alserda, Benedict G. C. Dellaert, Laurens Swinkels and Fieke van der Lecq
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) and Vrije Universiteit Amsterdam
Downloads 19 (515,423)

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Risk Preference Elicitation, Composite Score, Pension Fund, Asset Allocation

29.

Online Measurement of Mental Representations of Complex Spatial Decision Problems: Comparison of CNET and Hard Laddering

Netspar Discussion Paper No. 09/2013-074
Number of pages: 40 Posted: 20 Feb 2014
Oliver Horeni, Theo A. Arentze, Benedict G. C. Dellaert and Harry J.P. Timmermans
Eindhoven University of Technology (TUE), Eindhoven University of Technology (TUE) - Urban Planning Group, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Eindhoven University of Technology (TUE) - Urban Planning Group
Downloads 19 (515,423)

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Mental representations, online qualitative data collection, Causal Network Elicitation, hard laddering, activity-travel scheduling

30.

Consumers' Evaluation of Allocation Policies for Scarce Health Care Services: Vested Interest Activation Trumps Spatial and Temporal Distance

Netspar Discussion Paper No. 11/2011-106
Number of pages: 19 Posted: 29 Jan 2012
Tim Benning, Els Breugelmans and Benedict G. C. Dellaert
affiliation not provided to SSRN, KU Leuven @ Antwerp and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 15 (538,236)

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Allocation policy evaluations, individual vs. collective outcomes, construal level theory, vested interest theory, consumer decision making

31.

Marketing Mass-Customized Products: Striking the Balance between Utility and Complexity

Journal of Marketing Research, Vol. 42 , pp. 219-227, May 2005
Posted: 29 Apr 2008
Benedict G. C. Dellaert and S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

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mass-customization, consumer choice, choice models

32.

Investigating Consumers' Tendency to Combine Multiple Shopping Purposes and Destinations

Journal of Marketing Research, Vol. 35, pp. 177-188, May 1998
Posted: 14 Jan 2005
Benedict G. C. Dellaert, Theo A. Arentze, Michel Bierlaire, A.W.J. Borgers and Harry J.P. Timmermans
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Eindhoven University of Technology (TUE) - Urban Planning Group, Ecole Polytechnique Fédérale de Lausanne, Eindhoven University of Technology (TUE) - Urban Planning Group and Eindhoven University of Technology (TUE) - Urban Planning Group

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33.

Consumer Choice of Modularized Products: A Conjoint Choice Experiment Approach

USING CONJOINT CHOICE EXPERIMENTS TO MODEL CONSUMER CHOICES OF PRODUCT COMPONENT PACKAGES, Anders Gustafsson, Andreas Hermann, and Frank Huber, eds., 2001
Posted: 12 Jan 2005
Benedict G. C. Dellaert, A.W.J. Borgers, Jordan J. Louviere and Harry J.P. Timmermans
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Eindhoven University of Technology (TUE) - Urban Planning Group, University of South Australia - Institute for Choice and Eindhoven University of Technology (TUE) - Urban Planning Group

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34.

How Tolerable is Delay?: Consumers' Evaluations of Internet Web Sites After Waiting

Journal of Interactive Marketing, Vol. 13, No. 1, pp. 41-54, 1999
Posted: 12 Jan 2005
Benedict G. C. Dellaert and Barbara E. Kahn
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Pennsylvania - Marketing Department

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35.

Buying Modular Systems in Technology-Intensive Markets

Journal of Marketing Research, Vol. 40, pp. 335-350, August 2003
Posted: 12 Jan 2005
S. Stremersch, Allen M. Weiss, Benedict G. C. Dellaert and Ruud T. Frambach
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Southern California - Marketing Department, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and VU University Amsterdam

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modular systems, high-tech marketing, buying behavior