Barbara E. Kahn

University of Pennsylvania - Marketing Department

Patty and Jay H. Baker Professor of Marketing

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

University of Miami

Dean, School of Business Administration

United States

SCHOLARLY PAPERS

9

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CITATIONS
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7

Scholarly Papers (9)

1.

Consumer Behavior in a Multichannel, Multimedia Retailing Environment

Number of pages: 34 Posted: 13 Dec 2009
Rice University - Jesse H. Jones Graduate School of Business, University of Pennsylvania - Marketing Department, affiliation not provided to SSRN, University of Wisconsin-Madison, University of Southern California - Marshall School of Business and Marketing Science Institute
Downloads 587 (44,547)
Citation 6

Abstract:

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Multichannel, Multimedia, retailing, consumer behavior, memory, product assortment

Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, Forthcoming
Number of pages: 25 Posted: 16 Jun 2009 Last Revised: 04 Jan 2012
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
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marketing channels, game theory, behavioral decision research

Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, 21(3), 301--315
Number of pages: 27 Posted: 06 Jan 2019 Last Revised: 11 Jan 2019
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 3 (648,861)
Citation 3

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Marketing Channels, Game Theory, Behavioral Decision Research

3.

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

Rotman School of Management Working Paper No. 3093999, University of Alberta School of Business Research Paper No. 2017-712, Mays Business School Research Paper No. 3093999
Number of pages: 66 Posted: 03 Jan 2018 Last Revised: 11 Apr 2018
National University of Singapore (NUS), University of Pittsburgh - Katz Graduate School of Business, University of Alberta - Department of Marketing, Business Economics & Law, IÉSEG School of Management, Rice University - Jesse H. Jones Graduate School of Business, University of Notre Dame, University of Groningen, University of Pennsylvania - Marketing Department, Carnegie Mellon University, Columbia Business School - Marketing, University of Texas at Austin - Department of Marketing, University of Toronto - Joseph L. Rotman School of Management and Texas A&M University - Mays Business School
Downloads 195 (153,434)
Citation 1

Abstract:

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Shopper Journey, Retailing

4.

Agents to the Rescue?

Marketing Letters, Vol. 10, No. 3, 285-300
Posted: 18 Jun 2009
Ohio State University (OSU) - Department of Marketing and Logistics, Duke University - Fuqua School of Business, Murdoch University, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business, Columbia Business School - Marketing, University of Pennsylvania - Marketing Department, Massachusetts Institute of Technology (MIT) and University of California, San Diego
Downloads 65 (338,006)
Citation 6

Abstract:

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agents, e-commerce, consumer choice

5.

Health Communication Effectiveness: Using Underlying Processes to Understand the Relationship Between Risk Attitudes and Behavioral Intentions

Posted: 12 Mar 2008
Yanliu Huang, Sam K. Hui and Barbara E. Kahn
Drexel University - Department of Marketing, New York University (NYU) - Department of Marketing and University of Pennsylvania - Marketing Department

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health risk, attitudes, behavioral intentions, health communication

6.

How Tolerable is Delay?: Consumers' Evaluations of Internet Web Sites After Waiting

Journal of Interactive Marketing, Vol. 13, No. 1, pp. 41-54, 1999
Posted: 12 Jan 2005
Benedict G. C. Dellaert and Barbara E. Kahn
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Pennsylvania - Marketing Department

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7.

Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False Alarm Test Results

Marketing Science, Vol. 22, No. 3, 2003
Posted: 01 Jan 2005
Barbara E. Kahn and Mary Frances Luce
University of Pennsylvania - Marketing Department and Duke University - Fuqua School of Business

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Decision making under uncertainty, value of information, screening tests, mammography, patient decision making

8.

Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?

Journal of Consumer Psychology, Vol. 13, No. 3, pp. 316-327, 2003
Posted: 31 Dec 2003
Satya Menon and Barbara E. Kahn
University of Chicago - Marketing Management and University of Pennsylvania - Marketing Department

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Corporate social responsibility, cause promotions, advocacy advertising, social issues

9.

The Influence of Assortment Structure on Perceived Variety and Consumption Quantities

Journal of Consumer Research, March 2004
Posted: 31 Dec 2003
Barbara E. Kahn and Brian Wansink
University of Pennsylvania - Marketing Department and Cornell University

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Assortment, variety, perceptions, consumption