P.O. Box 90153
Tilburg, 5000 LE
Tilburg University, CentER
in Total Papers Downloads
product assortment, variety measurement, variety perception, retailing
Online Brand search, short-term advertising effects, eye tracking, Markov Switching model
Similarity judgments, Judgment process, Brands, Familiarity, Presentation format, Serial position
Advertising, exposure duration, identification, evaluation, ad attitudes, brand attitudes, Bayesian models, multilevel mediation and moderation
advertising, gist, clutter, typicality, eye fixation, Bayesian models, mixed-outcome models
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