F. G. M. (Rik) Pieters

Tilburg University, CentER

P.O. Box 90153

Tilburg, 5000 LE

Netherlands

SCHOLARLY PAPERS

7

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Scholarly Papers (7)

1.

Assortment Variety: Attribute -- Versus Product Based

Tilburg University Center for Economic Research
Number of pages: 35 Posted: 01 Jan 2001
Erica van Herpen and F. G. M. (Rik) Pieters
Wageningen UR and Tilburg University, CentER
Downloads 256 (89,056)

Abstract:

product assortment, variety measurement, variety perception, retailing

2.

Brand Search Benefits of Online Advertising: An Eye-Tracking Experiment

Robert H. Smith School Research Paper No. RHS 2460284
Number of pages: 30 Posted: 30 Jun 2014
Ralf van der Lans, Michel Wedel and F. G. M. (Rik) Pieters
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, University of Maryland - Robert H. Smith School of Business and Tilburg University, CentER
Downloads 237 (66,146)

Abstract:

Online Brand search, short-term advertising effects, eye tracking, Markov Switching model

3.

When Less Sells More or Less: The Scarcity Principle in Wine Choice

Food Quality and Preference, 36 (2014) 153–160,
Number of pages: 8 Posted: 26 Apr 2015
Erica van Herpen, F. G. M. (Rik) Pieters and Marcel Zeelenberg
Wageningen University, Tilburg University, CentER and Tilburg University - Faculty of Social and Behavioural Sciences
Downloads 4 (429,895)

Abstract:

4.

Judgments of Brand Similarity

International Journal of Research in Marketing, Volume 15, Issue 3, Pages 249–268,
Posted: 11 Jun 2016
Tammo H.A. Bijmolt, Michel Wedel, F. G. M. (Rik) Pieters and Wayne S. DeSarbo
University of Groningen - Department of Marketing & Marketing Research, University of Maryland - Robert H. Smith School of Business, Marketing Department, Tilburg University, CentER and Pennsylvania State University

Abstract:

Similarity judgments, Judgment process, Brands, Familiarity, Presentation format, Serial position

5.

Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration

Robert H. Smith School Research Paper No. RHS 2460830
Posted: 02 Jul 2014
Millie Elsen, F. G. M. (Rik) Pieters and Michel Wedel
CentERdata, Tilburg University, CentER and University of Maryland - Robert H. Smith School of Business

Abstract:

Advertising, exposure duration, identification, evaluation, ad attitudes, brand attitudes, Bayesian models, multilevel mediation and moderation

6.

Ad Gist: Ad Communication in a Single Eye Fixation

Marketing Science, Vol. 31, No. 1, 2012; pp. 59-73; DOI: 10.1287/mksc.1110.0673
Posted: 24 Oct 2012
F. G. M. (Rik) Pieters and Michel Wedel
Tilburg University, CentER and University of Maryland - Robert H. Smith School of Business, Marketing Department

Abstract:

advertising, gist, clutter, typicality, eye fixation, Bayesian models, mixed-outcome models

7.

Visual Attention During Brand Choice: The Impact of Time Pressure and Task Motivation

CentER Discussion Paper Series No. 1998-69
Posted: 16 Nov 1998
F. G. M. (Rik) Pieters and Luk Warlop
Tilburg University, CentER and KU Leuven - Faculty of Business and Economics (FEB)

Abstract: