F. G. M. (Rik) Pieters

Tilburg University, CentER

P.O. Box 90153

Tilburg, 5000 LE

Netherlands

SCHOLARLY PAPERS

8

DOWNLOADS

774

CITATIONS

1

Scholarly Papers (8)

1.

Brand Search Benefits of Online Advertising: An Eye-Tracking Experiment

Robert H. Smith School Research Paper No. RHS 2460284
Number of pages: 30 Posted: 30 Jun 2014
Ralf van der Lans, Michel Wedel and F. G. M. (Rik) Pieters
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, University of Maryland - Robert H. Smith School of Business and Tilburg University, CentER
Downloads 443 (63,909)
Citation 1

Abstract:

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Online Brand search, short-term advertising effects, eye tracking, Markov Switching model

2.

Assortment Variety: Attribute -- Versus Product Based

Tilburg University Center for Economic Research
Number of pages: 35 Posted: 01 Jan 2001
Erica van Herpen and F. G. M. (Rik) Pieters
Wageningen UR and Tilburg University, CentER
Downloads 283 (106,590)

Abstract:

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product assortment, variety measurement, variety perception, retailing

3.

When Less Sells More or Less: The Scarcity Principle in Wine Choice

Food Quality and Preference, 36 (2014) 153–160
Number of pages: 8 Posted: 26 Apr 2015
Erica van Herpen, F. G. M. (Rik) Pieters and Marcel Zeelenberg
Wageningen University, Tilburg University, CentER and Tilburg University - Faculty of Social and Behavioural Sciences
Downloads 48 (392,725)

Abstract:

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4.

Information Acquisition During Online Decision-Making: A Model-Based Exploration Using Eye-Tracking Data

Management Science, 2013, 59(5), 1009-1026
Posted: 14 Apr 2017
Savannah Wei Shi, Michel Wedel and F. G. M. (Rik) Pieters
Santa Clara University, University of Maryland - Robert H. Smith School of Business, Marketing Department and Tilburg University, CentER

Abstract:

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process data; online choice; hierarchical hidden Markov model; eye tracking; information acquisition; gaze cascade; comparison websites

5.

Judgments of Brand Similarity

International Journal of Research in Marketing, Volume 15, Issue 3, Pages 249–268
Posted: 11 Jun 2016
Tammo H.A. Bijmolt, Michel Wedel, F. G. M. (Rik) Pieters and Wayne S. DeSarbo
University of Groningen - Department of Marketing & Marketing Research, University of Maryland - Robert H. Smith School of Business, Marketing Department, Tilburg University, CentER and Pennsylvania State University

Abstract:

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Similarity judgments, Judgment process, Brands, Familiarity, Presentation format, Serial position

6.

Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration

Robert H. Smith School Research Paper No. RHS 2460830
Posted: 02 Jul 2014
Millie Elsen, F. G. M. (Rik) Pieters and Michel Wedel
CentERdata, Tilburg University, CentER and University of Maryland - Robert H. Smith School of Business

Abstract:

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Advertising, exposure duration, identification, evaluation, ad attitudes, brand attitudes, Bayesian models, multilevel mediation and moderation

7.

Ad Gist: Ad Communication in a Single Eye Fixation

Marketing Science, Vol. 31, No. 1, 2012; pp. 59-73; DOI: 10.1287/mksc.1110.0673
Posted: 24 Oct 2012
F. G. M. (Rik) Pieters and Michel Wedel
Tilburg University, CentER and University of Maryland - Robert H. Smith School of Business, Marketing Department

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advertising, gist, clutter, typicality, eye fixation, Bayesian models, mixed-outcome models

8.

Visual Attention During Brand Choice: The Impact of Time Pressure and Task Motivation

CentER Discussion Paper Series No. 1998-69
Posted: 16 Nov 1998
F. G. M. (Rik) Pieters and Luk Warlop
Tilburg University, CentER and KU Leuven - Faculty of Business and Economics (FEB)

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Other Papers (1)

Total Downloads: 0
1.

Eye-Movements, Attention, and Utility Accumulation During Brand Choice

Posted: 15 Jun 2019
F. G. M. (Rik) Pieters, Tulin Erdem and Ana Martinovici
Tilburg University, CentER, New York University (NYU) - Leonard N. Stern School of Business and Erasmus University Rotterdam (EUR) - Department of Marketing Management

Abstract:

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Attention and Brand Choice, Complex Decision-Making, Utility Accumulation, Eye-Tracking