P.O. Box 90153
Tilburg, 5000 LE
Netherlands
Tilburg University, CentER
Online Brand search, short-term advertising effects, eye tracking, Markov Switching model
product assortment, variety measurement, variety perception, retailing
Attention, Predictive Advertising, Machine Learning, Large-Scale Eye-Tracking Data
moderation analysis, measurement error, research methods
process data; online choice; hierarchical hidden Markov model; eye tracking; information acquisition; gaze cascade; comparison websites
Similarity judgments, Judgment process, Brands, Familiarity, Presentation format, Serial position
Advertising, exposure duration, identification, evaluation, ad attitudes, brand attitudes, Bayesian models, multilevel mediation and moderation
advertising, gist, clutter, typicality, eye fixation, Bayesian models, mixed-outcome models