Varna, 9000
Bulgaria
University of Economics - Varna
SSRN RANKINGS
in Total Papers Downloads
Revenue Management, overbooking, hospitality industry
hotels, revenue management, yield management, overbooking, pricing, ethics
stealth marketing, viral marketing, stealth marketing strategies
Globalisation, Brand image dilution, Brand extension, Nichemanship, Porsche
hotel marketing, hotel chains, revenue management, yield management, marketing mix, consumer behaviour, segmentation, positioning, quality management, marketing communications
organisational flexibility, employee commitment, customer satisfaction
change, change management, change manager, approaches to change, higher education, Bulgaria
globalization, image dilution, brand extension, nichemanship, Porsche, Orchid Sports Cars
cruise, Bulgaria, alternative tourism
General Motors Bulgaria, marketing strategy
change, change management, management schools, higher education, Bulgaria
knowledge management, higher education, business, Bulgaria
higher education, knowledge management, business, Bulgaria
change, change management, higher education, Bulgaria
knowledge management, higher education, knowledge society, cognitive education
