Vladimir Sashov Zhechev

University of Economics - Varna

Assistant professor

Varna, 9000

Bulgaria

SCHOLARLY PAPERS

15

DOWNLOADS
Rank 9,560

SSRN RANKINGS

Top 9,560

in Total Papers Downloads

4,803

CITATIONS

5

Scholarly Papers (15)

1.

The Impact of Overbooking on Hotels’ Operation Management

Number of pages: 17 Posted: 29 Oct 2010
Vladimir Sashov Zhechev and Andrey Todorov
University of Economics - Varna and affiliation not provided to SSRN
Downloads 1,504 (11,455)

Abstract:

Loading...

Revenue Management, overbooking, hospitality industry

2.

Hotel Revenue Management – A Critical Literature Review

Number of pages: 35 Posted: 04 Jan 2012
Stanislav Hristov Ivanov and Vladimir Sashov Zhechev
Varna University of Management (VUM) and University of Economics - Varna
Downloads 1,425 (12,493)
Citation 4

Abstract:

Loading...

hotels, revenue management, yield management, overbooking, pricing, ethics

3.

Stealth Marketing Strategy – Origins, Manifestations and Practical Application

Number of pages: 7 Posted: 16 Jun 2015
Vladimir Sashov Zhechev
University of Economics - Varna
Downloads 263 (115,306)

Abstract:

Loading...

stealth marketing, viral marketing, stealth marketing strategies

4.

Маркетинг в хотелиерството (Hotel Marketing)

Иванов, Ст., В. Жечев (2011). Маркетинг в хотелиерството. Варна: Зангадор; Ivanov, S. & Zhechev, V. (2011). , Hotel marketing, Varna: Zangador; Ivanov, S., V Zhechev (2011), Hotel Marketing. Dobrich: International University College, (in Bulgarian) Forthcoming
Number of pages: 25 Posted: 30 May 2013 Last Revised: 16 Sep 2014
Stanislav Hristov Ivanov and Vladimir Sashov Zhechev
Varna University of Management (VUM) and University of Economics - Varna
Downloads 234 (129,902)

Abstract:

Loading...

hotel marketing, hotel chains, revenue management, yield management, marketing mix, consumer behaviour, segmentation, positioning, quality management, marketing communications

5.

Critical Review and Practical Application of Change Management: The Case of a Higher Education Institution

International Journal of Professional Management, Vol. 5, 2011
Number of pages: 28 Posted: 29 Sep 2011 Last Revised: 17 Oct 2011
Vladimir Sashov Zhechev and Stanislav Hristov Ivanov
University of Economics - Varna and Varna University of Management (VUM)
Downloads 234 (129,902)

Abstract:

Loading...

change, change management, change manager, approaches to change, higher education, Bulgaria

6.

The Impact of Organisational Flexibility and Employee Commitment on Customer Satisfaction

Number of pages: 22 Posted: 10 Jan 2013
Evgeni Stanimirov and Vladimir Sashov Zhechev
University of Economics - Varna and University of Economics - Varna
Downloads 227 (133,845)

Abstract:

Loading...

organisational flexibility, employee commitment, customer satisfaction

7.

The Impact of Brand Extensions on Brand Image Dilution Related to Nichemanship: An Example of Porsche in Bulgaria

International Journal of Professional Management, Volume 8, Issue 6, 2013
Number of pages: 35 Posted: 06 Jan 2014
Vladimir Sashov Zhechev and Evgeni Stanimirov
University of Economics - Varna and University of Economics - Varna
Downloads 196 (153,841)

Abstract:

Loading...

Globalisation, Brand image dilution, Brand extension, Nichemanship, Porsche

8.

Cruise Tourism in Bulgaria

Number of pages: 22 Posted: 28 Oct 2010
Petra Dimova Ilcheva and Vladimir Sashov Zhechev
Varna University of Management (VUM) and University of Economics - Varna
Downloads 143 (202,121)

Abstract:

Loading...

cruise, Bulgaria, alternative tourism

9.

General Motors Bulgaria Research Paper

Number of pages: 99 Posted: 29 Sep 2011
Vladimir Sashov Zhechev
University of Economics - Varna
Downloads 140 (205,593)

Abstract:

Loading...

General Motors Bulgaria, marketing strategy

10.

Critical Review and Practical Application of Change Management: The Case of International University College, Bulgaria

Number of pages: 47 Posted: 09 Sep 2011
Vladimir Sashov Zhechev and Stanislav Hristov Ivanov
University of Economics - Varna and Varna University of Management (VUM)
Downloads 119 (233,250)

Abstract:

Loading...

change, change management, management schools, higher education, Bulgaria

11.

Knowledge Management as a Link between Business and Higher Education in Bulgaria

Number of pages: 9 Posted: 29 Sep 2011 Last Revised: 18 Oct 2011
Vladimir Sashov Zhechev and Emiliya Stoyanova
University of Economics - Varna and International University College
Downloads 88 (286,271)

Abstract:

Loading...

knowledge management, higher education, business, Bulgaria

12.
Downloads 81 (301,275)

Abstract:

Loading...

globalization, image dilution, brand extension, nichemanship, Porsche, Orchid Sports Cars

13.

Higher Education in Republic of Bulgaria - Critical Analysis and Common Guidelines for Change

Number of pages: 6 Posted: 29 Sep 2011 Last Revised: 18 Oct 2011
Emiliya Stoyanova and Vladimir Sashov Zhechev
International University College and University of Economics - Varna
Downloads 81 (301,275)

Abstract:

Loading...

higher education, knowledge management, business, Bulgaria

14.

Managing the Institutional Change in International University College (Bulgaria): A Case Study

International Journal of Professional Management, 2011
Number of pages: 5 Posted: 29 Sep 2011 Last Revised: 17 Oct 2011
Vladimir Sashov Zhechev and Stanislav Hristov Ivanov
University of Economics - Varna and Varna University of Management (VUM)
Downloads 48 (393,121)

Abstract:

Loading...

change, change management, higher education, Bulgaria

15.

Bulgarian Higher Education and the Knowledge Society

Number of pages: 6 Posted: 06 Dec 2010 Last Revised: 29 Sep 2011
Dimitar Yordanov Dimitrakiev and Vladimir Sashov Zhechev
affiliation not provided to SSRN and University of Economics - Varna
Downloads 20 (519,177)

Abstract:

Loading...

knowledge management, higher education, knowledge society, cognitive education