Vladimir Sashov Zhechev

University of Economics - Varna

Assistant professor

Varna, 9000

Bulgaria

SCHOLARLY PAPERS

15

DOWNLOADS
Rank 9,599

SSRN RANKINGS

Top 9,599

in Total Papers Downloads

5,274

SSRN CITATIONS

5

CROSSREF CITATIONS

1

Scholarly Papers (15)

1.

The Impact of Overbooking on Hotels’ Operation Management

Number of pages: 17 Posted: 29 Oct 2010
Vladimir Sashov Zhechev and Andrey Todorov
University of Economics - Varna and affiliation not provided to SSRN
Downloads 1,719 (10,467)

Abstract:

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Revenue Management, overbooking, hospitality industry

2.

Hotel Revenue Management – A Critical Literature Review

Number of pages: 35 Posted: 04 Jan 2012
Stanislav Hristov Ivanov and Vladimir Sashov Zhechev
Zangador and University of Economics - Varna
Downloads 1,493 (13,054)
Citation 6

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hotels, revenue management, yield management, overbooking, pricing, ethics

3.

Stealth Marketing Strategy – Origins, Manifestations and Practical Application

Number of pages: 7 Posted: 16 Jun 2015
Vladimir Sashov Zhechev
University of Economics - Varna
Downloads 361 (90,043)

Abstract:

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stealth marketing, viral marketing, stealth marketing strategies

4.

Маркетинг в хотелиерството (Hotel Marketing)

Иванов, Ст., В. Жечев (2011). Маркетинг в хотелиерството. Варна: Зангадор; Ivanov, S. & Zhechev, V. (2011). , Hotel marketing, Varna: Zangador; Ivanov, S., V Zhechev (2011), Hotel Marketing. Dobrich: International University College, (in Bulgarian) Forthcoming
Number of pages: 25 Posted: 30 May 2013 Last Revised: 16 Sep 2014
Stanislav Hristov Ivanov and Vladimir Sashov Zhechev
Zangador and University of Economics - Varna
Downloads 251 (133,353)

Abstract:

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hotel marketing, hotel chains, revenue management, yield management, marketing mix, consumer behaviour, segmentation, positioning, quality management, marketing communications

5.

Critical Review and Practical Application of Change Management: The Case of a Higher Education Institution

International Journal of Professional Management, Vol. 5, 2011
Number of pages: 28 Posted: 29 Sep 2011 Last Revised: 17 Oct 2011
Vladimir Sashov Zhechev and Stanislav Hristov Ivanov
University of Economics - Varna and Zangador
Downloads 241 (138,873)

Abstract:

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change, change management, change manager, approaches to change, higher education, Bulgaria

6.

The Impact of Organisational Flexibility and Employee Commitment on Customer Satisfaction

Number of pages: 22 Posted: 10 Jan 2013
Evgeni Stanimirov and Vladimir Sashov Zhechev
University of Economics - Varna and University of Economics - Varna
Downloads 235 (142,340)

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organisational flexibility, employee commitment, customer satisfaction

7.

The Impact of Brand Extensions on Brand Image Dilution Related to Nichemanship: An Example of Porsche in Bulgaria

International Journal of Professional Management, Volume 8, Issue 6, 2013
Number of pages: 35 Posted: 06 Jan 2014
Vladimir Sashov Zhechev and Evgeni Stanimirov
University of Economics - Varna and University of Economics - Varna
Downloads 217 (153,686)

Abstract:

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Globalisation, Brand image dilution, Brand extension, Nichemanship, Porsche

8.

Cruise Tourism in Bulgaria

Number of pages: 22 Posted: 28 Oct 2010
Petra Dimova Ilcheva and Vladimir Sashov Zhechev
Varna University of Management (VUM) and University of Economics - Varna
Downloads 154 (208,591)

Abstract:

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cruise, Bulgaria, alternative tourism

9.

General Motors Bulgaria Research Paper

Number of pages: 99 Posted: 29 Sep 2011
Vladimir Sashov Zhechev
University of Economics - Varna
Downloads 147 (216,665)

Abstract:

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General Motors Bulgaria, marketing strategy

10.

Critical Review and Practical Application of Change Management: The Case of International University College, Bulgaria

Number of pages: 47 Posted: 09 Sep 2011
Vladimir Sashov Zhechev and Stanislav Hristov Ivanov
University of Economics - Varna and Zangador
Downloads 122 (250,716)
Citation 3

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change, change management, management schools, higher education, Bulgaria

11.
Downloads 91 (306,377)

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globalization, image dilution, brand extension, nichemanship, Porsche, Orchid Sports Cars

12.

Knowledge Management as a Link between Business and Higher Education in Bulgaria

Number of pages: 9 Posted: 29 Sep 2011 Last Revised: 18 Oct 2011
Vladimir Sashov Zhechev and Emiliya Stoyanova
University of Economics - Varna and International University College
Downloads 89 (310,690)

Abstract:

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knowledge management, higher education, business, Bulgaria

13.

Higher Education in Republic of Bulgaria - Critical Analysis and Common Guidelines for Change

Number of pages: 6 Posted: 29 Sep 2011 Last Revised: 18 Oct 2011
Emiliya Stoyanova and Vladimir Sashov Zhechev
International University College and University of Economics - Varna
Downloads 82 (326,872)

Abstract:

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higher education, knowledge management, business, Bulgaria

14.

Managing the Institutional Change in International University College (Bulgaria): A Case Study

International Journal of Professional Management, 2011
Number of pages: 5 Posted: 29 Sep 2011 Last Revised: 17 Oct 2011
Vladimir Sashov Zhechev and Stanislav Hristov Ivanov
University of Economics - Varna and Zangador
Downloads 50 (421,310)

Abstract:

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change, change management, higher education, Bulgaria

15.

Bulgarian Higher Education and the Knowledge Society

Number of pages: 6 Posted: 06 Dec 2010 Last Revised: 29 Sep 2011
Dimitar Yordanov Dimitrakiev and Vladimir Sashov Zhechev
affiliation not provided to SSRN and University of Economics - Varna
Downloads 22 (553,567)

Abstract:

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knowledge management, higher education, knowledge society, cognitive education