Lawrence S Lockshin

affiliation not provided to SSRN

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Scholarly Papers (1)

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Crafting a Competitive Advantage: Tempering Entrepreneurial Action with Positioning-Based Values

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 17 Nov 2009
Michael Beverland and Lawrence S Lockshin
Department of Strategy & Marketing and affiliation not provided to SSRN

Abstract:

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Wineries & vineyards, Palliser Estate Wines, Business conditions, Competitive advantages, Marketing, Positioning (market strategies), Strategic planning