E. Troy Higgins

affiliation not provided to SSRN

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Regulatory Focus Theory and the Entrepreneurial Process

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 24 Nov 2009
Joel Brockner, E. Troy Higgins and Murray Low
Columbia Business School, affiliation not provided to SSRN and Columbia University - Columbia Business School

Abstract:

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Regulatory focus theory, Promotion, Startups, Accident prevention, Behavior theories, Firm performance, Individual traits, Motivation