Das Saumendra

Aditya Institute of Technology and Management, Tekkali

Dr. Saumendra Das

K. Kottur

Tekkali

Srikakulam, Andhra Pradesh 532201

India

SCHOLARLY PAPERS

13

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SSRN CITATIONS
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SSRN RANKINGS

Top 96,537

in Total Papers Citations

2

CROSSREF CITATIONS

1

Ideas:
“  Marketing can bring the valued customer with reference to process, planning and conception.  ”

Scholarly Papers (13)

1.

Indian Constitution: An Analysis of the Fundamental Rights and the Directive Principles

ARS - Journal of Applied Research and Social Sciences, Vol.1, Issue.17, December 2014, ISSN 2350-1472
Number of pages: 9 Posted: 10 Apr 2015
Das Saumendra and N. Saibabu
Aditya Institute of Technology and Management, Tekkali and Aditya Institute of Technology & Management
Downloads 3,380 (3,450)

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2.

Promotion of Hospitality Service by Visitors Relationship Management in Indian Hotel Industry & its Analysis by Seven Ps of Service Marketing Mix

4th International Conference on Management, 2010
Number of pages: 13 Posted: 01 May 2010 Last Revised: 19 Apr 2018
Aditya Institute of Technology and Management, Tekkali, Independent and Berhampur University, India
Downloads 834 (31,631)

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VRM,CRM, Touch Points, Promotion, 7 Ps, Hotel Industry

3.

Quality of Work Life – A Literature Review

International Journal in Management and Social Science, Vol. 3, Issue 3
Number of pages: 10 Posted: 10 Apr 2015
Balaram Bora, Das Saumendra and Vishnu Murthy
Aditya Institute of Technology & Management, Aditya Institute of Technology and Management, Tekkali and Aditya Institute of Technology & Management
Downloads 772 (35,122)

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Job satisfaction, Quality of work life, Work environment, Work-life balance

4.

Brand Perception by Celebrity Endorsement

International Journal of Advanced Research in Management and Social Sciences , Volume1, No.2, August 2012, ISSN: 2278 -6236, pp.79-93
Number of pages: 15 Posted: 10 Apr 2015 Last Revised: 19 Apr 2018
Das Saumendra and Prasanta Kumar Padhy
Aditya Institute of Technology and Management, Tekkali and Berhampur University, India
Downloads 487 (64,142)

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5.

Consumers’ Perception on Fairness Creams in India

Journal of Research, Extension and Development, Volume-1, No.11, July 2013, ISSN: 2319-1899, pp 64-66.
Number of pages: 12 Posted: 10 Apr 2015
Das Saumendra
Aditya Institute of Technology and Management, Tekkali
Downloads 478 (65,594)

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Fairness Cream, Brand, Consumers’ perception, Brand preference

6.

The Golden Glow of India: A Financial Perspective

Management Page, Bi-Annual Journal of RCEM, Bhubaneswar, Vol-2, Issue-1, September 2011, ISSN 2236-220X, pp. 31-45.
Number of pages: 16 Posted: 30 Aug 2010 Last Revised: 19 Apr 2018
Aditya Institute of Technology and Management, Tekkali, Independent and Berhampur University, India
Downloads 167 (197,422)

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Gold, Derivatives, GARCH, Garman Klass, Demand & Supply, Exchange Traded Funds, Commodity

7.

Supply Chain Management: A Business Centric Approach

International Journal of Engineering and Technology (IJEAT), Volume1, Issue 1, August 2012, ISSN: 2249 -8958, pp.197-203
Number of pages: 7 Posted: 09 Apr 2015 Last Revised: 19 Apr 2018
Aditya Institute of Technology and Management, Tekkali, Berhampur University, India, University of Gondar and Dr. Bhim Rao Ambedkar University
Downloads 62 (386,109)

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Multinational companies; Key resource area; Cash flow management; HP; SCOR and GSC

8.

Television Advertising Effectiveness: A Cognitive Recall Mechanism

Pacific Business Review International Volume 10 Issue 8, February 2018
Number of pages: 6 Posted: 27 Apr 2018
Das Saumendra
Aditya Institute of Technology and Management, Tekkali
Downloads 52 (419,634)

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Advertising, Television, Family Drama, Ad effectiveness, Cognitive recall

9.

Empirical Evidence of Television Advertising Effectiveness on Selected Brands of Cellular Phones

Journal of Management and Science, Vol. 3, No. 3, September 2013
Number of pages: 115 Posted: 09 Apr 2015 Last Revised: 19 Apr 2018
Das Saumendra and Vijaya Kusumuru
Aditya Institute of Technology and Management, Tekkali and Aditya Institute of Technology & Management
Downloads 42 (458,123)

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10.

Social Context of Indian Soap Operas and Women's Issues

ZENITH International Journal of Multidisciplinary Research, Vol.2, Issue- 9, September 2012, ISSN 2231 5780, pp.219-226.
Number of pages: 351 Posted: 10 Apr 2015
Aditya Institute of Technology and Management, Tekkali, Berhampur University, India and Independent
Downloads 36 (484,386)

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11.

Surprise and Regularity: An Advertising Creativity Approach

ACROPOLIS- SODHA GANGA ,Volume -2, Number -1, Jan- Dec 2012., ISSN:2250-303X., pp 35-41.
Number of pages: 11 Posted: 10 Apr 2015
Aditya Institute of Technology and Management, Tekkali, University of Gondar and Berhampur University, India
Downloads 32 (503,600)

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Advertising Creativity, Surprise, Regularity, normativity and crazitivity.

12.

Time Cycle of Festivals Representing Cultural and Crop - F.M.P. of Tribals in Seethampeta Mandal, Srikakulam Ditrict, A.P.

Pacific Business Review International, Vol. 5, Issue 8
Number of pages: 4 Posted: 14 Apr 2015
Koppala Venugopal, Das Saumendra and Guntuboina Kumar
University of Gondar, Aditya Institute of Technology and Management, Tekkali and Andhra University
Downloads 14 (613,420)

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Crops & F.M.P., Primitive tribal groups, Spiritual confidence, Time cycle, Tribal culture.

13.

Emotional Appeal Enhances Effectiveness of Advertising in Television Media

[1] Long-Yi Lin (2011). The impact of advertising appeals and advertising spokespersons on advertising attitudes and purchase intentions. African Journal of Business Management Vol. 5 (21), pp. 8446-8457, 23 September, 2011. [2] Thorson E and Leavitt C (1992). Attention, Memory, Attitude, and Cona
Number of pages: 12
Das Saumendra
Aditya Institute of Technology and Management, Tekkali
Downloads 0

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