Susan M. Houghton

affiliation not provided to SSRN

SCHOLARLY PAPERS

3

DOWNLOADS

0

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Cognitive Biases, Risk, Perception and Venture Formation: How Individuals Decide to Start Companies

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 01 Dec 2009
Mark Simon, Susan M. Houghton and Karl F. Aquino
Oakland University - School of Business Administration - Dept. of Management and Marketing, affiliation not provided to SSRN and University of Delaware - Alfred Lerner College of Business and Economics

Abstract:

Loading...

Cognition, Risk assessment, Risk orientation, Risk management, Management decisions, Locus of control

2.

Out of the Frying Pan.? Why Small Business Managers Introduce High-Risk Products

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 01 Dec 2009
Mark Simon, Susan M. Houghton and Sonia Savelli
Oakland University - School of Business Administration - Dept. of Management and Marketing, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

Loading...

Market entry, Prospect theory, Management decisions, Market entry, Risk orientation, Product development, Firm performance

3.

The Relationship Among Biases, Misperceptions, and the Introduction of Pioneering Products: Examining Differences in Venture Decision Contexts

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 24 Nov 2009
Mark Simon and Susan M. Houghton
Oakland University - School of Business Administration - Dept. of Management and Marketing and affiliation not provided to SSRN

Abstract:

Loading...

Theoretical, Information bias, Firm theory, Cognitive bias, Information utilization, Cognition, Management decisions, Information seeking, Organizational behavior, Information behavior