Dr. Puja Waalia Mann

Pratap Public School

Principal

Sector 6

Karnal, HI 132001

India

SCHOLARLY PAPERS

14

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Ideas:
“  Business Studies Management  ”

Scholarly Papers (14)

1.

Media Consumption Habits of Youth (A Case Study of the State of Haryana, India)

Number of pages: 17 Posted: 08 Jun 2010
Dr. Puja Waalia Mann
Pratap Public School
Downloads 1,600 (13,868)

Abstract:

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Media Consumption, Media Planning, Popular Media amongst youth

2.

The Role of Internet in Advertising and Marketing

MAIMT Journal of IT & Management., Vol. 2, No. 1, May 2008
Number of pages: 22 Posted: 08 Jun 2010 Last Revised: 06 Aug 2014
Dr. Puja Waalia Mann and Nidhi .
Pratap Public School and Panipat Institute of Engineering & Technology
Downloads 942 (30,625)

Abstract:

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Internet Advertising, Banner Ads, Sky-scrapper, Pop-up

3.

Effectiveness of Endorsement Advertisement on Rural vs Urban Youth Buying Behaviour

IJRCM; Vol No. 1, No. 5 (Sept. 2010) ISSN 0976-2183
Number of pages: 17 Posted: 04 Aug 2012
Dr. Puja Waalia Mann
Pratap Public School
Downloads 376 (99,046)

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Celebrity Advertisement, Endorsement Advertisement

4.

A Study of 'Tourist's Satisfaction Level towards Haryana Highway Tourism'

Indian Journal of International Tourism & Hospitality Management, Vol. 3, No. 1, p. 74
Number of pages: 14 Posted: 08 Jun 2010 Last Revised: 22 Jun 2010
Dr. Puja Waalia Mann
Pratap Public School
Downloads 321 (118,067)

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Haryana, Highway Tourism, Tourist’s Satisfaction, Service Encounter, Tourist’s Expectation, Loyality

5.

Political Advertisements Through Print Media in India

Pragyaan; Vol.8, issue 2, ISSN: 09745505
Number of pages: 15 Posted: 04 Aug 2012
Dr. Puja Waalia Mann, Parul Gupta and Sushil Sharma
Pratap Public School, Army Institute of Management & Technology and affiliation not provided to SSRN
Downloads 307 (124,280)

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Political Advertisement, Print Media, Developing countries, India, Legislative Assembly, Elections

6.

Consumer Preferences and Brand Perception between Multibrands Outlets and Specialty Showrooms

Vistaas, ISSN- 0974-682X, p.1-7
Number of pages: 21 Posted: 04 Aug 2012
Dr. Puja Waalia Mann, Sushil Sharma and Suman Madan
Pratap Public School, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 232 (164,448)

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Brands, Quality, Outlets, Consumer, Youth

7.

Preference of Indian Tourists Towards Overseas Traveling & Domestic Tourism

Indian Journal of International Tourism & Hospitality Mgt, Vol. 4, No.1, ISSN: 09742913
Number of pages: 25 Posted: 04 Aug 2012
Dr. Puja Waalia Mann and Sushil Sharma
Pratap Public School and affiliation not provided to SSRN
Downloads 215 (177,584)

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Tourism, Indian holiday destination

8.

A Study of Role & Influence of Children in Buying Children’s Apparel

PBR International journal. ISSN- 0974-438X, Vol 4, Issue 3
Number of pages: 18 Posted: 04 Aug 2012
Dr. Puja Waalia Mann, Neha Dhingra and Sushil Sharma
Pratap Public School, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 205 (184,820)

Abstract:

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9.

Media Audit

Research in Management & Technology, Forthcoming
Number of pages: 18 Posted: 07 Jun 2010 Last Revised: 13 Jul 2010
Dr. Puja Waalia Mann
Pratap Public School
Downloads 58 (444,429)

Abstract:

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media audit

10.

Looking for Greener Pastures

Case Studies in Management, 2010
Number of pages: 9 Posted: 08 Jun 2010
Dr. Puja Waalia Mann
Pratap Public School
Downloads 26 (595,900)

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SEZ, Land acquisition, Industrial Development, Rehabilitation

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12.

Value-Addition in Agricultural Commodities- Prospects & Problems: A Case Study - Haryana

Posted: 07 Oct 2011
Dr. Puja Waalia Mann
Pratap Public School

Abstract:

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value-addition, agriculture, fruit-processing, food - processing, entrepreneurship, agro-processing, SME

13.

Seizing the M-Commerce Opportunity

The IUP Journal of Systems Management, Vol. 8, No. 2, pp. 33-39, May 2010
Posted: 17 May 2010
Dr. Puja Waalia Mann and Nidhi .
Pratap Public School and Panipat Institute of Engineering & Technology

Abstract:

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14.

Corporate Library: A Digital Aspect

The IUP Journal of Systems Management, Vol. VII, No. 4, pp. 7-14, November 2009
Posted: 29 Nov 2009
Dr. Puja Waalia Mann and Nidhi .
Pratap Public School and Panipat Institute of Engineering & Technology

Abstract:

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