Khoi Vo

Center for Neural Decision Making, Temple University

Senior Research Associate

1801 Liacouras Walk A502

Marketing Department

Philadelphia, PA 19122

United States

SCHOLARLY PAPERS

2

DOWNLOADS

78

CITATIONS

0

Scholarly Papers (2)

1.

Relative Effectiveness of Print and Digital Advertising: A Memory Perspective

Fox School of Business Research Paper No. 18-037
Number of pages: 59 Posted: 24 Sep 2018 Last Revised: 18 Oct 2018
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management, Center for Neural Decision Making, Temple University and Temple University - Department of Management Information Systems
Downloads 78 (303,959)

Abstract:

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Print media, digital media, episodic memory, fMRI

2.

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Journal of Marketing Research (2015), 52 (4), 436-452
Posted: 20 Sep 2014 Last Revised: 17 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Management Information Systems, Center for Neural Decision Making, Temple University, Temple University - Department of Psychology, Duke University - Fuqua School of Business, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing

Abstract:

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advertising elasticities, neuroscience, biometrics, implicit measures, market response modeling