Xia Wang

Renmin University of China - School of Business

Beijing

China

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Scholarly Papers (1)

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Mobile Geo-Targeting: Inside vs. Outside a Mall

Posted: 16 Apr 2021 Last Revised: 13 Aug 2021
Ivey Business School, China Europe International Business School (CEIBS), Renmin University of China - School of Business and China Europe International Business School (CEIBS)

Abstract:

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location-based targeting, mobile in-app coupon; game theory; empirical data; experiential/functional products