Pola Gayed

affiliation not provided to SSRN

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Scholarly Papers (1)

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Using the Marketing Approach to Evaluate Banking Performance: The Case of Egypt

Number of pages: 18 Posted: 06 Dec 2009 Last Revised: 17 Dec 2009
Nagy Gayed, Pola Gayed and Nader Alber
Ain Shams University, affiliation not provided to SSRN and Ain Shams University
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Abstract:

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Egyptian banks, marketing approach, banking performance