Reto Hofstetter

University of Lucerne - Faculty of Economics and Management

Frohburgstrasse 3

Postfach 4466

Luzern, LU 6002

Switzerland

  • University of Lucerne - Faculty of Economics and Management

SCHOLARLY PAPERS

11

DOWNLOADS
Rank 18,676

SSRN RANKINGS

Top 18,676

in Total Papers Downloads

5,234

SSRN CITATIONS
Rank 9,138

SSRN RANKINGS

Top 9,138

in Total Papers Citations

148

CROSSREF CITATIONS

42

Scholarly Papers (11)

Actions:
Email selected abstracts
1.

Crypto-Marketing: How Non-Fungible Tokens (NFTs) Challenge Traditional Marketing

Forthcoming, Marketing Letters
Number of pages: 12 Posted: 04 Apr 2022 Last Revised: 29 Jun 2022
Reto Hofstetter, Emanuel de Bellis, Leif Brandes, Melanie Clegg, Cait Lamberton, David Reibstein, Felicia Rohlfsen, Bernd H. Schmitt and Z. John Zhang
University of Lucerne - Faculty of Economics and Management, Institute of Behavioral Science and Technology, University of St.Gallen, University of Lucerne, Vienna University of Economics and Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of Lucerne, Columbia Business School - International Business and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 2,369 (12,113)

Abstract:

Loading...

Non-fungible token, NFT, crypto-marketing, blockchain, ownership, authenticity, status, sharing, decentralization

2.

How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches

Journal of Marketing Research, Vol. 48, No. 1, pp. 172-184, February 2011
Number of pages: 14 Posted: 15 Feb 2010 Last Revised: 14 Oct 2017
Klaus M. Miller, Reto Hofstetter, Harley Krohmer and Z. John Zhang
HEC Paris, University of Lucerne - Faculty of Economics and Management, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 529 (102,574)
Citation 20

Abstract:

Loading...

Market Research, Pricing, Demand Estimation, Willingness to Pay, Hypothetical Bias

3.

Unveiling the Mind of the Machine

Number of pages: 101 Posted: 26 Sep 2023 Last Revised: 14 Nov 2023
Melanie Clegg, Reto Hofstetter, Emanuel de Bellis and Bernd H. Schmitt
Vienna University of Economics and Business, University of Lucerne - Faculty of Economics and Management, Institute of Behavioral Science and Technology, University of St.Gallen and Columbia Business School - International Business
Downloads 446 (125,857)
Citation 1

Abstract:

Loading...

algorithm, artificial intelligence, generative AI, smart products, mind perception, creativity

4.

Social Ties and User Generated Content: Evidence from an Online Social Network

Downloads 409 (139,175)
Citation 74

Social Ties and User Generated Content: Evidence from an Online Social Network

NET Institute Working Paper No. 09-28
Number of pages: 35 Posted: 08 Dec 2009 Last Revised: 05 Aug 2014
Scott K. Shriver, Harikesh Nair and Reto Hofstetter
affiliation not provided to SSRN, Stanford University - Graduate School of Business and University of Lucerne - Faculty of Economics and Management
Downloads 311 (186,388)
Citation 59

Abstract:

Loading...

Marketing, User-Generated Content, Social Networks, Monotone Treatment Response, Monotone Treatment Selection, Monotone Instrumental Variable, Homophily, Endogenous Group Formation, Correlated Unobservables, Endogeneity

Social Ties and User-Generated Content: Evidence from an Online Social Network

Stanford Graduate School of Business Research Paper No. 2083
Number of pages: 36 Posted: 25 Aug 2011
Scott K. Shriver, Harikesh Nair and Reto Hofstetter
affiliation not provided to SSRN, Stanford University - Graduate School of Business and University of Lucerne - Faculty of Economics and Management
Downloads 98 (517,269)
Citation 8

Abstract:

Loading...

Marketing, User-Generated Content, Endogeneity, Homophily, Monotone Treatment Response, Social Networks, Correlated Unobservables, Endogenous Group Formation, Monotone Instrumental Variable, Monotone Treatment Selection

5.

A De-Biased Direct Question Approach to Measuring Consumers' Willingness to Pay

Number of pages: 64 Posted: 23 Apr 2020 Last Revised: 24 Apr 2020
Reto Hofstetter, Klaus M. Miller, Harley Krohmer and Z. John Zhang
University of Lucerne - Faculty of Economics and Management, HEC Paris, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 337 (172,438)

Abstract:

Loading...

Market Research, Pricing, Demand Estimation, Direct Estimation, Single Question Approach, Choice Experiments, Willingness to Pay, Hypothetical Bias

6.

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, Forthcoming
Number of pages: 34 Posted: 20 Mar 2012
Reto Hofstetter, Klaus M. Miller, Harley Krohmer and Z. John Zhang
University of Lucerne - Faculty of Economics and Management, HEC Paris, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 314 (185,837)
Citation 1

Abstract:

Loading...

customer integration, willingness to pay, hypothetical bias, value-based pricing, new product pricing

7.

Can Open Innovation Survive? Imitation and Return on Originality in Crowdsourcing Creative Work

Stanford University Graduate School of Business Research Paper No. 18-11
Number of pages: 37 Posted: 03 Mar 2018 Last Revised: 14 Jan 2020
Reto Hofstetter, Harikesh Nair and Sanjog Misra
University of Lucerne - Faculty of Economics and Management, Stanford University - Graduate School of Business and University of Chicago - Booth School of Business
Downloads 275 (213,528)
Citation 3

Abstract:

Loading...

open innovation, crowdsourcing, imitation, return on originality, image similarity, computer vision, ensemble learning

8.

Contract Design in Influencer Marketing

Stanford University Graduate School of Business Research Paper No. 4809158
Number of pages: 51 Posted: 30 Apr 2024
Reto Hofstetter, Andreas Lanz and Navdeep S. Sahni
University of Lucerne - Faculty of Economics and Management, University of Basel - Faculty of Business and Economics and Stanford Graduate School of Business
Downloads 255 (230,277)
Citation 1

Abstract:

Loading...

contract design, marketing, influencers, compensation, constraints, selling, field experiments, randomization

9.

Beyond Scarcity: A Social Value-Based Lens for NFT Pricing

The Wharton School Research Paper
Number of pages: 44 Posted: 10 Nov 2023
Reto Hofstetter, Martin P. Fritze and Cait Lamberton
University of Lucerne - Faculty of Economics and Management, Zeppelin University and University of Pennsylvania - Marketing Department
Downloads 254 (231,125)
Citation 1

Abstract:

Loading...

NFT, non-fungible token, blockchain, pricing, scarcity, rarity, social value

10.

The AR-Display Bias: Why Augmented Reality Increases Preferences More for Inferior Than for Superior Products

Number of pages: 93 Posted: 18 Jul 2024
David Finken, Thomas Scheurer, Leif Brandes and Reto Hofstetter
ETH Zurich, Department of Humanities, Social and Political Sciences, Department of Management, Technology and Economics, Students, University of Lucerne - Faculty of Economics and Management, University of Lucerne and University of Lucerne - Faculty of Economics and Management
Downloads 26 (921,847)

Abstract:

Loading...

augmented reality, psychological ownership, perceived functionality, quality differentiation, product display

11.

The Milestone Token Approach: An Adaptive Tokenized Crowdfunding Strategy for Ecosystem Projects

Downloads 20 (961,299)

The Milestone Token Approach: An Adaptive Tokenized Crowdfunding Strategy for Ecosystem Projects

Number of pages: 42 Posted: 26 Aug 2024
Lucas Nann, Stefan Metzger and Reto Hofstetter
University of Lucerne, affiliation not provided to SSRN and University of Lucerne - Faculty of Economics and Management
Downloads 20 (1,013,694)

Abstract:

Loading...

tokenized crowdfunding, tokenization, blockchain, ecosystems, white paper, data space