Klaus M. Miller

HEC Paris

Paris

France

SCHOLARLY PAPERS

8

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1,380

SSRN CITATIONS
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Top 32,739

in Total Papers Citations

7

CROSSREF CITATIONS

18

Ideas:
“  Im currently working on pricing, online advertising, and consumer privacy.  ”

Scholarly Papers (8)

1.

How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches

Journal of Marketing Research, Vol. 48, No. 1, pp. 172-184, February 2011
Number of pages: 14 Posted: 15 Feb 2010 Last Revised: 14 Oct 2017
HEC Paris, University of Lucerne - Faculty of Economics and Management, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 376 (111,866)
Citation 7

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Market Research, Pricing, Demand Estimation, Willingness to Pay, Hypothetical Bias

2.

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, Forthcoming
Number of pages: 34 Posted: 20 Mar 2012
University of Lucerne - Faculty of Economics and Management, HEC Paris, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 292 (146,752)

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customer integration, willingness to pay, hypothetical bias, value-based pricing, new product pricing

3.

A De-Biased Direct Question Approach to Measuring Consumers' Willingness to Pay

Number of pages: 64 Posted: 23 Apr 2020 Last Revised: 24 Apr 2020
University of Lucerne - Faculty of Economics and Management, HEC Paris, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 285 (150,445)

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Market Research, Pricing, Demand Estimation, Direct Estimation, Single Question Approach, Choice Experiments, Willingness to Pay, Hypothetical Bias

4.

Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment

Number of pages: 35 Posted: 25 Mar 2022
Klaus M. Miller, Navdeep S. Sahni and Avner Strulov-Shlain
HEC Paris, Stanford Graduate School of Business and University of Chicago - Booth School of Business
Downloads 224 (190,402)

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consumer sophistication, inertia, subscription, contracts, default effects, procrastination, naivete, nudges

5.

The Impact of Privacy Laws on Online User Behavior

Number of pages: 82 Posted: 16 Mar 2021 Last Revised: 19 Oct 2021
Julia Schmitt, Klaus M. Miller and Bernd Skiera
Goethe University Frankfurt, HEC Paris and Goethe University Frankfurt
Downloads 113 (334,097)
Citation 1

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Privacy Law, Online Privacy, Consumer Protection, GDPR, Data Privacy Regulation

6.

How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness

Number of pages: 31 Posted: 14 Oct 2020
Christina Uhl, Nadia Abou Nabout and Klaus M. Miller
Vienna University of Economics and Business - Department of Marketing, WU Vienna and HEC Paris
Downloads 90 (387,534)
Citation 1

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online advertising, display advertising, ad viewability, advertising effectiveness, randomized online experiment

7.

How Does the Adoption of Ad Blockers Affect News Consumption?

Yan, Shunyao, Klaus M. Miller, and Bernd Skiera. “How Does the Adoption of Ad Blockers Affect News Consumption?” Journal of Marketing Research, (March 2022). https://doi.org/10.1177/00222437221076160.
Posted: 08 Jun 2020 Last Revised: 11 Jul 2022
Shunyao Yan, Klaus M. Miller and Bernd Skiera
Goethe University Frankfurt, HEC Paris and Goethe University Frankfurt

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online advertising, news consumption, ad blocking, monetization of content, difference-in-differences

8.

Economic Loss of Cookie Lifetime Restrictions

NET Institute Working Paper No. 17-02
Posted: 10 Oct 2017 Last Revised: 26 Nov 2018
Klaus M. Miller and Bernd Skiera
HEC Paris and Goethe University Frankfurt

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Cookie; Privacy; Online Advertising; Real-time Bidding; Value of Information; Consumer Protection