Klaus M. Miller

HEC Paris

Paris

France

SCHOLARLY PAPERS

11

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SSRN CITATIONS
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16

CROSSREF CITATIONS

20

Ideas:
“  Im currently working on pricing, online advertising, and consumer privacy.  ”

Scholarly Papers (11)

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1.

Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment

Number of pages: 67 Posted: 25 Mar 2022 Last Revised: 29 Mar 2023
Klaus M. Miller, Navdeep S. Sahni and Avner Strulov-Shlain
HEC Paris, Stanford Graduate School of Business and University of Chicago - Booth School of Business
Downloads 684 (66,558)

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consumer sophistication, inertia, subscription, contracts, default effects, procrastination, naivete, nudges

2.

How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches

Journal of Marketing Research, Vol. 48, No. 1, pp. 172-184, February 2011
Number of pages: 14 Posted: 15 Feb 2010 Last Revised: 14 Oct 2017
Klaus M. Miller, Reto Hofstetter, Harley Krohmer and Z. John Zhang
HEC Paris, University of Lucerne - Faculty of Economics and Management, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 470 (105,796)
Citation 14

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Market Research, Pricing, Demand Estimation, Willingness to Pay, Hypothetical Bias

3.

A De-Biased Direct Question Approach to Measuring Consumers' Willingness to Pay

Number of pages: 64 Posted: 23 Apr 2020 Last Revised: 24 Apr 2020
Reto Hofstetter, Klaus M. Miller, Harley Krohmer and Z. John Zhang
University of Lucerne - Faculty of Economics and Management, HEC Paris, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 321 (163,110)

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Market Research, Pricing, Demand Estimation, Direct Estimation, Single Question Approach, Choice Experiments, Willingness to Pay, Hypothetical Bias

4.

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, Forthcoming
Number of pages: 34 Posted: 20 Mar 2012
Reto Hofstetter, Klaus M. Miller, Harley Krohmer and Z. John Zhang
University of Lucerne - Faculty of Economics and Management, HEC Paris, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 306 (171,000)
Citation 1

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customer integration, willingness to pay, hypothetical bias, value-based pricing, new product pricing

5.

The Impact of Privacy Laws on Online User Behavior

HEC Paris Research Paper No MKG-2021-1437
Number of pages: 82 Posted: 16 Mar 2021 Last Revised: 17 Nov 2022
Julia Schmitt, Klaus M. Miller and Bernd Skiera
Goethe University Frankfurt, HEC Paris and Goethe University Frankfurt
Downloads 259 (202,764)
Citation 1

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Privacy Law, Online Privacy, Consumer Protection, GDPR, Data Privacy Regulation

6.

The Impact of the General Data Protection Regulation (GDPR) on Online Tracking

Number of pages: 87 Posted: 06 Apr 2023
Karlo Lukic, Klaus M. Miller and Bernd Skiera
Goethe University Frankfurt, HEC Paris and Goethe University Frankfurt
Downloads 235 (225,862)

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Online privacy, Online tracking, Privacy law, Quasi-experiment, Difference-in-differences

7.

Economic Consequences of Online Tracking Restrictions: Evidence from Cookies

NET Institute Working Paper No. 17-02
Number of pages: 84 Posted: 10 Oct 2017 Last Revised: 18 Jul 2023
Klaus M. Miller and Bernd Skiera
HEC Paris and Goethe University Frankfurt
Downloads 186 (276,612)
Citation 3

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Cookie; Privacy; Online Advertising; Real-time Bidding; Value of Information; Consumer Protection

8.

How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness

Number of pages: 31 Posted: 14 Oct 2020
Christina Uhl, Nadia Abou Nabout and Klaus M. Miller
Vienna University of Economics and Business - Department of Marketing, WU Vienna and HEC Paris
Downloads 127 (378,384)
Citation 2

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online advertising, display advertising, ad viewability, advertising effectiveness, randomized online experiment

9.

The Economic Value of User Tracking for Publishers

Number of pages: 40 Posted: 20 Oct 2022 Last Revised: 20 Mar 2023
Rene Laub, Klaus M. Miller and Bernd Skiera
Goethe University Frankfurt, HEC Paris and Goethe University Frankfurt
Downloads 117 (402,113)

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User Privacy, Online Advertising, Privacy Regulation, Value of Information

10.

Willingness to Pay Measurement Approaches

Number of pages: 11 Posted: 25 Jul 2023
Klaus M. Miller and Z. John Zhang
HEC Paris and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 36 (747,751)

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Willingness to Pay, WTP, Pricing, Product Management

11.

How Does the Adoption of Ad Blockers Affect News Consumption?

Yan, Shunyao, Klaus M. Miller, and Bernd Skiera. “How Does the Adoption of Ad Blockers Affect News Consumption?” Journal of Marketing Research, (March 2022). https://doi.org/10.1177/00222437221076160.
Posted: 08 Jun 2020 Last Revised: 11 Jul 2022
Shunyao Yan, Klaus M. Miller and Bernd Skiera
Goethe University Frankfurt, HEC Paris and Goethe University Frankfurt

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online advertising, news consumption, ad blocking, monetization of content, difference-in-differences