Klaus M. Miller

Goethe University Frankfurt

Assistant Professor of Quantitative Marketing

Frankfurt

Germany

http://www.marketing.uni-frankfurt.de/en/professoren/miller/prof-dr-klaus-miller.html

SCHOLARLY PAPERS

3

DOWNLOADS

443

CITATIONS
Rank 36,077

SSRN RANKINGS

Top 36,077

in Total Papers Citations

5

Scholarly Papers (3)

1.

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, Forthcoming
Number of pages: 34 Posted: 20 Mar 2012
University of Lucerne - Faculty of Economics and Management, Goethe University Frankfurt, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 275 (108,622)

Abstract:

Loading...

customer integration, willingness to pay, hypothetical bias, value-based pricing, new product pricing

2.

How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches

Journal of Marketing Research, Vol. 48, No. 1, pp. 172-184, February 2011
Number of pages: 14 Posted: 15 Feb 2010 Last Revised: 14 Oct 2017
Goethe University Frankfurt, University of Lucerne - Faculty of Economics and Management, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 168 (174,407)
Citation 5

Abstract:

Loading...

Market Research, Pricing, Demand Estimation, Willingness to Pay, Hypothetical Bias

3.

Economic Loss of Cookie Lifetime Restrictions

NET Institute Working Paper No. 17-02
Posted: 10 Oct 2017 Last Revised: 26 Nov 2018
Klaus M. Miller and Bernd Skiera
Goethe University Frankfurt and University of Frankfurt - Department of Marketing

Abstract:

Loading...

Cookie; Privacy; Online Advertising; Real-time Bidding; Value of Information; Consumer Protection