Klaus M. Miller

Goethe University Frankfurt

Assistant Professor of Quantitative Marketing

Frankfurt

Germany

http://www.marketing.uni-frankfurt.de/en/professoren/miller/prof-dr-klaus-miller.html

SCHOLARLY PAPERS

5

DOWNLOADS

826

SSRN CITATIONS
Rank 34,041

SSRN RANKINGS

Top 34,041

in Total Papers Citations

4

CROSSREF CITATIONS

17

Scholarly Papers (5)

1.

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, Forthcoming
Number of pages: 34 Posted: 20 Mar 2012
University of Lucerne - Faculty of Economics and Management, Goethe University Frankfurt, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 282 (118,181)

Abstract:

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customer integration, willingness to pay, hypothetical bias, value-based pricing, new product pricing

2.

How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches

Journal of Marketing Research, Vol. 48, No. 1, pp. 172-184, February 2011
Number of pages: 14 Posted: 15 Feb 2010 Last Revised: 14 Oct 2017
Goethe University Frankfurt, University of Lucerne - Faculty of Economics and Management, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 260 (128,727)
Citation 4

Abstract:

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Market Research, Pricing, Demand Estimation, Willingness to Pay, Hypothetical Bias

3.

A De-Biased Direct Question Approach to Measuring Consumers' Willingness to Pay

Number of pages: 64 Posted: 23 Apr 2020 Last Revised: 24 Apr 2020
University of Lucerne - Faculty of Economics and Management, Goethe University Frankfurt, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 201 (165,021)

Abstract:

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Market Research, Pricing, Demand Estimation, Direct Estimation, Single Question Approach, Choice Experiments, Willingness to Pay, Hypothetical Bias

4.

Do Ads Harm News Consumption?

Number of pages: 58 Posted: 08 Jun 2020
Shunyao Yan, Klaus M. Miller and Bernd Skiera
Goethe University Frankfurt, Goethe University Frankfurt and Goethe University Frankfurt
Downloads 83 (326,872)

Abstract:

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online advertising, news consumption, ad blocking, monetization of content, difference-in-differences

5.

Economic Loss of Cookie Lifetime Restrictions

NET Institute Working Paper No. 17-02
Posted: 10 Oct 2017 Last Revised: 26 Nov 2018
Klaus M. Miller and Bernd Skiera
Goethe University Frankfurt and Goethe University Frankfurt

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