Klaus M. Miller

Goethe University Frankfurt

Assistant Professor of Quantitative Marketing

Frankfurt

Germany

http://www.marketing.uni-frankfurt.de/en/professoren/miller/prof-dr-klaus-miller.html

SCHOLARLY PAPERS

3

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459

CITATIONS
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in Total Papers Citations

18

Scholarly Papers (3)

1.

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, Forthcoming
Number of pages: 34 Posted: 20 Mar 2012
University of Lucerne - Faculty of Economics and Management, Goethe University Frankfurt, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 275 (109,977)

Abstract:

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customer integration, willingness to pay, hypothetical bias, value-based pricing, new product pricing

2.

How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches

Journal of Marketing Research, Vol. 48, No. 1, pp. 172-184, February 2011
Number of pages: 14 Posted: 15 Feb 2010 Last Revised: 14 Oct 2017
Goethe University Frankfurt, University of Lucerne - Faculty of Economics and Management, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 184 (164,466)
Citation 1

Abstract:

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Market Research, Pricing, Demand Estimation, Willingness to Pay, Hypothetical Bias

3.

Economic Loss of Cookie Lifetime Restrictions

NET Institute Working Paper No. 17-02
Posted: 10 Oct 2017 Last Revised: 26 Nov 2018
Klaus M. Miller and Bernd Skiera
Goethe University Frankfurt and University of Frankfurt - Department of Marketing

Abstract:

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