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Scholarly Papers (1)
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1.
Consumer Behavior in a Multichannel, Multimedia Retailing Environment
Number of pages: 34
Posted: 13 Dec 2009
Utpal M. Dholakia
,
Barbara E. Kahn
,
Barbara E. Kahn
, Randy Reeves,
Aric Rindfleisch
,
David W. Stewart
and
Earl L Taylor
Rice University - Jesse H. Jones Graduate School of Business, University of Pennsylvania - Marketing DepartmentUniversity of Miami,
affiliation not provided to SSRN
, University of Wisconsin-Madison, University of Southern California - Marshall School of Business and Marketing Science Institute
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Abstract:
Multichannel, Multimedia, retailing, consumer behavior, memory, product assortment
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