Randy Reeves

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Consumer Behavior in a Multichannel, Multimedia Retailing Environment

Number of pages: 34 Posted: 13 Dec 2009
Rice University - Jesse H. Jones Graduate School of Business, University of Pennsylvania - Marketing DepartmentUniversity of Miami, affiliation not provided to SSRN, University of Wisconsin-Madison, University of Southern California - Marshall School of Business and Marketing Science Institute
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Abstract:

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Multichannel, Multimedia, retailing, consumer behavior, memory, product assortment