Dimitris Drossos

Athens University of Economics and Business - Department of Marketing and Communication

Athens

Greece

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Scholarly Papers (1)

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Consumer Responses to SMS Advertising: Antecedents and Consequences

International Journal of Electronic Commerce, vol. 18, no. 4, pp. 105-136.
Number of pages: 53 Posted: 15 Dec 2009 Last Revised: 13 Dec 2013
Athens University of Economics and Business - Department of Marketing and Communication, Athens University of Economics and Business, ALBA Graduate Business School,The American College of Greece, De Montfort University and Athens University of Economics and Business - Department of Management Science and Technology
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Abstract:

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mobile advertising, SMS, advertising effectiveness, attitude, purchase intention