Author Page for Tom van Laer

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

Journal of Consumer Research, 40(5), 797-817

Number of pages: 77 Posted: 02 Apr 2012 Last Revised: 12 May 2016

Tom van Laer, Ko de Ruyter, Luca M. Visconti, Luca M. Visconti and Martin Wetzels

The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management, ESCP EuropeUSI Università della Svizzera italiana and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)

Downloads 2,146 (10,931)

Citation 8

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2.

Untangling a Web of Lies: Exploring Automated Detection of Deception in Computer-Mediated Communication

Journal of Management Information Systems, 33(2), 511-541

Number of pages: 41 Posted: 11 Mar 2015 Last Revised: 07 Oct 2016

Stephan Ludwig, Tom van Laer, Ko de Ruyter and Mike Friedman

Westminster Business School, The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management and Catholic University of Louvain (UCL) - Department of Marketing

Downloads 989 (35,262)

Citation 2

Abstract:

3.

The Seven Stages of the Digital Marketing Cycle

Contemporary Issues in Digital Marketing: New Paradigms, Perspectives and Practices (2018)

Number of pages: 21 Posted: 10 Jun 2016 Last Revised: 07 Aug 2018

Tom van Laer and Ian Lurie

The University of Sydney and Independent

Downloads 979 (35,754)

Citation 2

Abstract:

4.

What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews

Journal of Consumer Research, 46(2), 267–285, Vanderbilt Owen Graduate School of Management Research Paper No. 2702484

Number of pages: 64 Posted: 13 Dec 2015 Last Revised: 25 Jul 2019

Tom van Laer, Jennifer Edson Escalas, Stephan Ludwig and Ellis van den Hende

The University of Sydney, Vanderbilt University - Marketing, Westminster Business School and Delft University of Technology - Faculty of Industrial Design Engineering (IDE)

Downloads 583 (71,399)

Citation 5

Abstract:

5.

Storytelling in the Digital Era: A Meta-Analysis of Relevant Moderators of the Narrative Transportation Effect

Journal of Business Research, 96(1), 135-146

Number of pages: 40 Posted: 21 Apr 2018 Last Revised: 07 Mar 2019

Tom van Laer, Stephanie Feiereisen, Luca M. Visconti and Luca M. Visconti

The University of Sydney, City University London - The Business School and ESCP EuropeUSI Università della Svizzera italiana

Downloads 515 (83,315)

Abstract:

6.

Need for Narrative

Journal of Marketing Management, 34(5/6), 484-496, 2018

Number of pages: 25 Posted: 22 Jan 2020

Tom van Laer, Luca M. Visconti, Luca M. Visconti and Stephanie Feiereisen

The University of Sydney, ESCP EuropeUSI Università della Svizzera italiana and City University London - The Business School

Downloads 342 (133,894)

Citation 2

Abstract:

7.

It’s Not What You Say, It’s the Way You Say It! Effective Message Styles for Promoting Innovative New Services

Journal of Business Research, 107(1), 38-49 (2020)

Number of pages: 50 Posted: 12 Feb 2015 Last Revised: 08 Jan 2020

Kerrie Bertele, Stephanie Feiereisen, Chris Storey and Tom van Laer

University of Hertfordshire - Business School, City University London - The Business School, City University London - The Business School and The University of Sydney

Downloads 213 (215,785)

Abstract:

8.

The Means to Justify the End: Combating Cyber Harassment in Social Media

Journal of Business Ethics, 123(1), 85-98, August 2014

Number of pages: 39 Posted: 09 Mar 2013 Last Revised: 12 May 2016

Tom van Laer

The University of Sydney

Downloads 211 (217,716)

Citation 1

Abstract:

9.

There and Back Again: Bleed from Extraordinary Experiences

Journal of Consumer Research, forthcoming

Number of pages: 60 Posted: 28 Mar 2019 Last Revised: 06 May 2022

Davide Orazi and Tom van Laer

Monash University - Department of Marketing and The University of Sydney

Downloads 209 (219,709)

Abstract:

10.

Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

Journal of Interactive Marketing, 48(1), 17-32

Number of pages: 41 Posted: 09 May 2019 Last Revised: 01 Aug 2019

Torgeir Aleti, Jason Pallant, Annamaria Tuan and Tom van Laer

RMIT University - School of Marketing, Swinburne University of Technology, University of Bologna - Department of Management and The University of Sydney

Downloads 168 (266,433)

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11.

Not Whodunit but Whydunit: Story Characters’ Motivations Influence Audience Interest in Services

Journal of Service Research, 25(1), 48–65

Number of pages: 55 Posted: 03 Aug 2019 Last Revised: 06 May 2022

Anne Hamby and Tom van Laer

Boise State University - College of Business & Economics and The University of Sydney

Downloads 137 (318,089)

Abstract:

12.

In Stories We Trust: How Narrative Apologies Provide Cover for Competitive Vulnerability After Integrity-Violating Blog Posts

International Journal of Research in Marketing, 27(2), 164-174, 2010

Number of pages: 41 Posted: 26 Dec 2009 Last Revised: 26 Oct 2017

Tom van Laer and Ko de Ruyter

The University of Sydney and Maastricht University - Department of Marketing & Supply Chain Management

Downloads 124 (338,978)

Citation 2

Abstract:

13.

Digitally Relevant Moderators of the Narrative Transportation Effect

Number of pages: 38 Posted: 07 Mar 2016 Last Revised: 14 Jan 2018

Tom van Laer, Stephanie Feiereisen, Luca M. Visconti and Luca M. Visconti

The University of Sydney, City University London - The Business School and ESCP EuropeUSI Università della Svizzera italiana

Downloads 109 (373,982)

Abstract:

14.

How Word of Mouth Influences the Storyteller: Does the Effect Replicate in China?

Advances in Consumer Research, Forthcoming

Number of pages: 8 Posted: 13 Feb 2016 Last Revised: 02 Jul 2016

Hengcong Jiang and Tom van Laer

City University London - The Business School and The University of Sydney

Downloads 105 (381,281)

Citation 1

Abstract:

15.

A Little Help from My Friends: Assessing the Adjustment of Small and Medium-Sized Enterprises to Corporate Social Responsibility

Number of pages: 32 Posted: 21 Mar 2014 Last Revised: 12 Dec 2015

Nadine Kiratli, Ko de Ruyter and Tom van Laer

Maastricht University - Department of Marketing, Maastricht University - Department of Marketing & Supply Chain Management and The University of Sydney

Downloads 81 (449,383)

Abstract:

16.

A Walk in Customers' Shoes: How Attentional Bias Modification Affects Ownership of Integrity-Violating Social Media Posts

Journal of Interactive Marketing, 27(1), 14-27 (2013)

Number of pages: 35 Posted: 31 May 2013 Last Revised: 26 Oct 2017

Tom van Laer, Ko de Ruyter and David Cox

The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management and Motivforce Marketing & Incentives Ltd

Downloads 72 (480,381)

Abstract:

17.

A Discourse Analysis of Pilgrimage Reviews

Journal of Marketing Management, 35(5-6), 586-604

Number of pages: 37 Posted: 20 Jan 2018 Last Revised: 20 May 2019

Tom van Laer and Elif Izberk-Bilgin

The University of Sydney and University of Michigan at Dearborn

Downloads 43 (609,300)

Citation 1

Abstract:

18.

It´s the Story, Stupid: The Consumer Reviews Most Likely to Influence Purchasing Decisions

Marketing Intelligence Review, 12(2), 46-51

Number of pages: 6 Posted: 27 Dec 2019 Last Revised: 05 Nov 2020

Tom van Laer

The University of Sydney

Downloads 35 (655,834)

Abstract:

19.

It's the Social, Stupid! Leveraging the 4C Markers of Social in Online Service Delivery

R. T. Rust & M.-H. Huang (Eds.), Handbook of Service Marketing Research (pp. 413-436). Northampton, MA: Edward Elgar

Number of pages: 24 Posted: 16 May 2016

Ko de Ruyter and Tom van Laer

Maastricht University - Department of Marketing & Supply Chain Management and The University of Sydney

Downloads 25 (726,207)

Abstract:

20.

The Utility of Narrative Agency

Number of pages: 21 Posted: 09 Sep 2022

Tom van Laer and Davide Orazi

The University of Sydney and Monash University - Department of Marketing

Downloads 10 (859,117)

Abstract:

21.

How Consumption Leads to Happiness: A Meta-Analysis of the Experiential Advantage

Posted: 28 Mar 2019 Last Revised: 17 Mar 2021

Belinda Barton, Tom van Laer and Natalina Zlatevska

University of Technology Sydney (UTS) - UTS Business School, The University of Sydney and University of Technology Sydney (UTS) - UTS Business School

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Using EEG to Examine the Role of Attention, Working Memory, Emotion, and Imagination in Narrative Transportation

European Journal of Marketing, 52(1/2), 92-117, 2018

Posted: 04 Jan 2017 Last Revised: 19 May 2018

Ross Gordon, Joseph Ciorciari and Tom van Laer

Macquarie University - Department of Marketing and Management, Swinburne University of Technology and The University of Sydney

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23.

Assessing the Effect of Narrative Transportation, Portrayed Action, and Photographic Style on the Likelihood to Comment on Posted Selfies

European Journal of Marketing, 51(11/12), 1961-1979

Posted: 02 Aug 2015 Last Revised: 13 Jan 2018

Stefania Farace, Tom van Laer, Ko de Ruyter and Martin Wetzels

Maastricht University - Department of Marketing, The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)

Tom van Laer

The University of Sydney

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Scholarly Papers (23)

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