University of Sydney
Sydney, NSW 2006
Australia
The University of Sydney
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Communication, Meta-analysis, Narrative Persuasion, Narrative Transportation, Storytelling
inbound marketing, interactive marketing, storytelling
CMC between business partners, Deception severity, Speech act theory, Automated text analysis
automated text analysis, computational linguistics, consumer reviews, narrative persuasion, narrative transportation, storytelling
Digital marketing; Meta-analysis; Narrative transportation; Story domain; Story-receiver; User-generated content
identifiable characters, imaginable plot, narrative transportation, storytelling, suspension of disbelief, videography
extraordinary experience, ethnography, live action role-play, bleed, return, transformation
Cyber bullying, Cyber harassment, Identity, Justice perception, Narrative transportation, Self-referencing, Social media, Storytelling
metaphors, narratives, figurativeness, adoption intentions, new services
analytical, automated text analysis, emotion, focus, function words, linguistic style, narrative, speech act theory
Character motivation, narrative persuasion, Self-Determination Theory, Transformative Services Research
Digital marketing, Meta-analysis, Narrative transportation, Social media, Story domain, Story-receiver, Storytelling, User-generated content
Narrative transportation, Integrity perception, Service failure, Social media, Trust repair
Communication, Confucianism, Narrative Persuasion, Storytelling, Word of mouth
narrative transportation, imagery, identification, embeddedness, embodiment
Corporate social responsibility; CSR; Organizational adjustment; Small and medium-sized enterprises; SME; Stakeholder theory
Attentional bias modification, Empathy, Psychological ownership, Social media, Narrative transportation
discourse analysis; marketization of spirituality; material-spiritual; pilgrimage; spiritual consumption; storytelling
consumer choice, consumer research, online reviews, storytelling
experience, experiential advantage, happiness, material-experiential continuum, material good, meta-analysis
Narrative transportation, EEG, Attention, Working memory, Emotion, Imagination, Social marketing, Energy efficiency
Narrative Transportation, Selfie, Snapshot Style, eWOM