Tom van Laer

The University of Sydney

University of Sydney

Sydney, NSW 2006

Australia

  • The University of Sydney

SCHOLARLY PAPERS

23

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SSRN CITATIONS
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23

CROSSREF CITATIONS

22

Scholarly Papers (23)

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1.

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

Journal of Consumer Research, 40(5), 797-817
Number of pages: 77 Posted: 02 Apr 2012 Last Revised: 12 May 2016
Tom van Laer, Ko de Ruyter, Luca M. Visconti, Luca M. Visconti and Martin Wetzels
The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management, ESCP EuropeUSI Università della Svizzera italiana and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 2,392 (10,644)
Citation 8

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Communication, Meta-analysis, Narrative Persuasion, Narrative Transportation, Storytelling

2.

The Seven Stages of the Digital Marketing Cycle

Contemporary Issues in Digital Marketing: New Paradigms, Perspectives and Practices (2018)
Number of pages: 21 Posted: 10 Jun 2016 Last Revised: 07 Aug 2018
Tom van Laer and Ian Lurie
The University of Sydney and Independent
Downloads 1,046 (37,417)
Citation 2

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inbound marketing, interactive marketing, storytelling

3.

Untangling a Web of Lies: Exploring Automated Detection of Deception in Computer-Mediated Communication

Journal of Management Information Systems, 33(2), 511-541
Number of pages: 41 Posted: 11 Mar 2015 Last Revised: 07 Oct 2016
Stephan Ludwig, Tom van Laer, Ko de Ruyter and Mike Friedman
Westminster Business School, The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management and Catholic University of Louvain (UCL) - Department of Marketing
Downloads 1,005 (39,588)
Citation 3

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CMC between business partners, Deception severity, Speech act theory, Automated text analysis

4.

What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews

Journal of Consumer Research, 46(2), 267–285, Vanderbilt Owen Graduate School of Management Research Paper No. 2702484
Number of pages: 64 Posted: 13 Dec 2015 Last Revised: 25 Jul 2019
Tom van Laer, Jennifer Edson Escalas, Stephan Ludwig and Ellis van den Hende
The University of Sydney, Vanderbilt University - Marketing, Westminster Business School and Delft University of Technology - Faculty of Industrial Design Engineering (IDE)
Downloads 625 (74,798)
Citation 5

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automated text analysis, computational linguistics, consumer reviews, narrative persuasion, narrative transportation, storytelling

5.

Storytelling in the Digital Era: A Meta-Analysis of Relevant Moderators of the Narrative Transportation Effect

Journal of Business Research, 96(1), 135-146
Number of pages: 40 Posted: 21 Apr 2018 Last Revised: 07 Mar 2019
Tom van Laer, Stephanie Feiereisen, Luca M. Visconti and Luca M. Visconti
The University of Sydney, City University London - The Business School and ESCP EuropeUSI Università della Svizzera italiana
Downloads 605 (78,005)

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Digital marketing; Meta-analysis; Narrative transportation; Story domain; Story-receiver; User-generated content

6.

Need for Narrative

Journal of Marketing Management, 34(5/6), 484-496, 2018
Number of pages: 25 Posted: 22 Jan 2020
Tom van Laer, Luca M. Visconti, Luca M. Visconti and Stephanie Feiereisen
The University of Sydney, ESCP EuropeUSI Università della Svizzera italiana and City University London - The Business School
Downloads 358 (145,234)
Citation 2

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identifiable characters, imaginable plot, narrative transportation, storytelling, suspension of disbelief, videography

7.

There and Back Again: Bleed from Extraordinary Experiences

Journal of Consumer Research, 49(5), 904-925
Number of pages: 60 Posted: 28 Mar 2019 Last Revised: 20 Mar 2023
Davide Orazi and Tom van Laer
Monash University - Department of Marketing and The University of Sydney
Downloads 242 (217,772)

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extraordinary experience, ethnography, live action role-play, bleed, return, transformation

8.

The Means to Justify the End: Combating Cyber Harassment in Social Media

Journal of Business Ethics, 123(1), 85-98, August 2014
Number of pages: 39 Posted: 09 Mar 2013 Last Revised: 12 May 2016
Tom van Laer
The University of Sydney
Downloads 232 (226,953)
Citation 2

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Cyber bullying, Cyber harassment, Identity, Justice perception, Narrative transportation, Self-referencing, Social media, Storytelling

9.

It’s Not What You Say, It’s the Way You Say It! Effective Message Styles for Promoting Innovative New Services

Journal of Business Research, 107(1), 38-49 (2020)
Number of pages: 50 Posted: 12 Feb 2015 Last Revised: 08 Jan 2020
Kerrie Bertele, Stephanie Feiereisen, Chris Storey and Tom van Laer
University of Hertfordshire - Business School, City University London - The Business School, City University London - The Business School and The University of Sydney
Downloads 224 (234,598)

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metaphors, narratives, figurativeness, adoption intentions, new services

10.

Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

Journal of Interactive Marketing, 48(1), 17-32
Number of pages: 41 Posted: 09 May 2019 Last Revised: 01 Aug 2019
Torgeir Aleti, Jason Pallant, Annamaria Tuan and Tom van Laer
Royal Melbourne Institute of Technolog (RMIT University) - School of Marketing, Swinburne University of Technology, University of Bologna - Department of Management and The University of Sydney
Downloads 179 (287,503)

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analytical, automated text analysis, emotion, focus, function words, linguistic style, narrative, speech act theory

11.

Not Whodunit but Whydunit: Story Characters’ Motivations Influence Audience Interest in Services

Journal of Service Research, 25(1), 48–65
Number of pages: 55 Posted: 03 Aug 2019 Last Revised: 06 May 2022
Anne Hamby and Tom van Laer
Boise State University - College of Business & Economics and The University of Sydney
Downloads 144 (345,241)
Citation 1

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Character motivation, narrative persuasion, Self-Determination Theory, Transformative Services Research

12.

Digitally Relevant Moderators of the Narrative Transportation Effect

Number of pages: 38 Posted: 07 Mar 2016 Last Revised: 14 Jan 2018
Tom van Laer, Stephanie Feiereisen, Luca M. Visconti and Luca M. Visconti
The University of Sydney, City University London - The Business School and ESCP EuropeUSI Università della Svizzera italiana
Downloads 139 (355,012)

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Digital marketing, Meta-analysis, Narrative transportation, Social media, Story domain, Story-receiver, Storytelling, User-generated content

13.

In Stories We Trust: How Narrative Apologies Provide Cover for Competitive Vulnerability After Integrity-Violating Blog Posts

International Journal of Research in Marketing, 27(2), 164-174, 2010
Number of pages: 41 Posted: 26 Dec 2009 Last Revised: 26 Oct 2017
Tom van Laer and Ko de Ruyter
The University of Sydney and Maastricht University - Department of Marketing & Supply Chain Management
Downloads 139 (355,012)
Citation 2

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Narrative transportation, Integrity perception, Service failure, Social media, Trust repair

14.

How Word of Mouth Influences the Storyteller: Does the Effect Replicate in China?

Advances in Consumer Research, Forthcoming
Number of pages: 8 Posted: 13 Feb 2016 Last Revised: 02 Jul 2016
Hengcong Jiang and Tom van Laer
City University London - The Business School and The University of Sydney
Downloads 111 (420,134)
Citation 1

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Communication, Confucianism, Narrative Persuasion, Storytelling, Word of mouth

15.

Narrative Agency

Journal of the Association for Consumer Research, 9(1)
Number of pages: 24 Posted: 09 Sep 2022 Last Revised: 01 Aug 2023
Tom van Laer and Davide Orazi
The University of Sydney and Monash University - Department of Marketing
Downloads 92 (477,809)

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narrative transportation, imagery, identification, embeddedness, embodiment

16.

A Little Help from My Friends: Assessing the Adjustment of Small and Medium-Sized Enterprises to Corporate Social Responsibility

Number of pages: 32 Posted: 21 Mar 2014 Last Revised: 12 Dec 2015
Nadine Kiratli, Ko de Ruyter and Tom van Laer
Maastricht University - Department of Marketing, Maastricht University - Department of Marketing & Supply Chain Management and The University of Sydney
Downloads 89 (487,697)

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Corporate social responsibility; CSR; Organizational adjustment; Small and medium-sized enterprises; SME; Stakeholder theory

17.

A Walk in Customers' Shoes: How Attentional Bias Modification Affects Ownership of Integrity-Violating Social Media Posts

Journal of Interactive Marketing, 27(1), 14-27 (2013)
Number of pages: 35 Posted: 31 May 2013 Last Revised: 26 Oct 2017
Tom van Laer, Ko de Ruyter and David Cox
The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management and Motivforce Marketing & Incentives Ltd
Downloads 80 (520,280)

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Attentional bias modification, Empathy, Psychological ownership, Social media, Narrative transportation

18.

A Discourse Analysis of Pilgrimage Reviews

Journal of Marketing Management, 35(5-6), 586-604
Number of pages: 37 Posted: 20 Jan 2018 Last Revised: 20 May 2019
Tom van Laer and Elif Izberk-Bilgin
The University of Sydney and University of Michigan at Dearborn
Downloads 58 (617,590)
Citation 1

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discourse analysis; marketization of spirituality; material-spiritual; pilgrimage; spiritual consumption; storytelling

19.

It´s the Story, Stupid: The Consumer Reviews Most Likely to Influence Purchasing Decisions

Marketing Intelligence Review, 12(2), 46-51
Number of pages: 6 Posted: 27 Dec 2019 Last Revised: 05 Nov 2020
Tom van Laer
The University of Sydney
Downloads 42 (710,110)

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consumer choice, consumer research, online reviews, storytelling

20.

It's the Social, Stupid! Leveraging the 4C Markers of Social in Online Service Delivery

R. T. Rust & M.-H. Huang (Eds.), Handbook of Service Marketing Research (pp. 413-436). Northampton, MA: Edward Elgar
Number of pages: 24 Posted: 16 May 2016
Ko de Ruyter and Tom van Laer
Maastricht University - Department of Marketing & Supply Chain Management and The University of Sydney
Downloads 32 (781,718)

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21.

How Consumption Leads to Happiness: A Meta-Analysis of the Experiential Advantage

Posted: 28 Mar 2019 Last Revised: 17 Mar 2021
Belinda Barton, Tom van Laer and Natalina Zlatevska
University of Technology Sydney (UTS) - UTS Business School, The University of Sydney and University of Technology Sydney (UTS) - UTS Business School

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experience, experiential advantage, happiness, material-experiential continuum, material good, meta-analysis

22.

Using EEG to Examine the Role of Attention, Working Memory, Emotion, and Imagination in Narrative Transportation

European Journal of Marketing, 52(1/2), 92-117, 2018
Posted: 04 Jan 2017 Last Revised: 19 May 2018
Ross Gordon, Joseph Ciorciari and Tom van Laer
Macquarie University - Department of Marketing and Management, Swinburne University of Technology and The University of Sydney

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Narrative transportation, EEG, Attention, Working memory, Emotion, Imagination, Social marketing, Energy efficiency

23.

Assessing the Effect of Narrative Transportation, Portrayed Action, and Photographic Style on the Likelihood to Comment on Posted Selfies

European Journal of Marketing, 51(11/12), 1961-1979
Posted: 02 Aug 2015 Last Revised: 13 Jan 2018
Stefania Farace, Tom van Laer, Ko de Ruyter and Martin Wetzels
Maastricht University - Department of Marketing, The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)

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Narrative Transportation, Selfie, Snapshot Style, eWOM