Oscar Guerra

Monterrey Institute of Technology and Higher Education, ITESM

Audio Visual Production Coordinator

Av. Eugenio Garza Sada #2501

Col. Tecnológico

Monterrey, Nuevo León 64849

Mexico

  • Monterrey Institute of Technology and Higher Education, ITESM

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Factors Influencing Choice of Educational Institutions during Post-Schooling Transitions

Number of pages: 15 Posted: 30 Dec 2009
Oscar Guerra and Dr. Rajagopal
Monterrey Institute of Technology and Higher Education, ITESM and EGADE Business School, Tecnologico de Monterrey (ITESM) - Mexico City Campus
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Abstract:

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Higher education, cognitive behavior, prospecting students, educational services, promotion, brand value, loyalty factors, decision making, family environment, economic benefits