A. Peter McGraw

University of Colorado at Boulder - Department of Marketing

United States

SCHOLARLY PAPERS

36

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8,070

CITATIONS
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88

Scholarly Papers (36)

1.

Emotional Accounting: How Feelings About Money Influence Consumer Choice

Journal of Marketing Research, Vol. 46, pp. 66-80, February 2009
Number of pages: 15 Posted: 17 Feb 2010
Jonathan Levav and A. Peter McGraw
Columbia Business School - Marketing and University of Colorado at Boulder - Department of Marketing
Downloads 3,075 (3,377)
Citation 4

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Emotional Accounting, Mental Accounting, Consumer Spending, Windfalls, Behavioral Decision Theory

2.

Moral Judgment and Decision Making

Bartels, D. M., Bauman, C.W., Cushman, F.A., Pizarro, D.A., & McGraw, A.P., (Forthcoming), Moral judgment and decision making. In G. Keren & G. Wu (Eds.) The Wiley Blackwell Handbook of Judgment and Decision Making. Chichester, UK: Wiley.
Number of pages: 51 Posted: 25 Aug 2014
University of Chicago - Booth School of Business, University of California, Irvine, Harvard College, Cornell University and University of Colorado at Boulder - Department of Marketing
Downloads 785 (29,760)
Citation 9

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Moralilty, judgment, decision making

3.

Benign Violation Theory

Mays Business School Research Paper No. 2015-11
Number of pages: 4 Posted: 04 Feb 2015
Caleb Warren and A. Peter McGraw
University of Arizona and University of Colorado at Boulder - Department of Marketing
Downloads 512 (52,394)

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4.
Downloads 427 ( 65,625)
Citation 1

Benign Violations: Making Immoral Behavior Funny

Psychological Science, Vol. 21, No. 8, pp. 1141-1149
Number of pages: 9 Posted: 19 Apr 2010 Last Revised: 06 Mar 2012
A. Peter McGraw and Caleb Warren
University of Colorado at Boulder - Department of Marketing and Bocconi University - Department of Marketing
Downloads 356 (80,678)
Citation 1

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Benign Violations: Making Immoral Behavior Funny

Mays Business School Research Paper No. 2015-7
Number of pages: 11 Posted: 01 Feb 2015
Caleb Warren and A. Peter McGraw
University of Arizona and University of Colorado at Boulder - Department of Marketing
Downloads 71 (323,127)
Citation 1

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humor, moral violations, moral judgment, emotion, mixed emotions, disgust, laughter

5.

Humor Production and Perceptions of Psychological Health

Number of pages: 33 Posted: 06 Feb 2016
A. Peter McGraw, Erin Percival Carter and Jennifer Harman
University of Colorado at Boulder - Department of Marketing, University of Colorado at Boulder - Leeds School of Business and Colorado State University, Fort Collins - Department of Psychology
Downloads 352 (82,385)

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humor, emotion, social judgment, health, person perception

6.

Comparing Gains and Losses

Psychological Science, Vol. 21, No. 10, pp. 1438-1445
Number of pages: 8 Posted: 19 Apr 2010 Last Revised: 03 Mar 2012
University of Colorado at Boulder - Department of Marketing, Texas Tech University, Princeton University and University of California, San Diego
Downloads 290 (102,094)
Citation 6

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7.

Taboo Trade-Offs, Relational Framing, and the Acceptability of Exchanges

Journal of Consumer Psychology, Vol. 15, No. 1, pp. 2-15, 2005
Number of pages: 15 Posted: 17 Feb 2010
A. Peter McGraw and Philip E. Tetlock
University of Colorado at Boulder - Department of Marketing and University of California, Berkeley - Organizational Behavior & Industrial Relations Group
Downloads 255 (116,957)
Citation 8

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8.

Donate Different: External and Internal Influences on Emotion-Based Donation Decisions

THE SCIENCE OF GIVING: EXPERIMENTAL APPROACHES TO THE STUDY OF CHARITY, D.M. Oppenheimer & C.Y. Olivola, eds., Taylor & Francis, Forthcoming
Number of pages: 23 Posted: 19 Feb 2010 Last Revised: 03 Mar 2012
Michaela Huber, Leaf Van Boven and A. Peter McGraw
University of Colorado at Boulder, University of Colorado Boulder and University of Colorado at Boulder - Department of Marketing
Downloads 236 (126,538)

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9.

Not a Problem: A Downside of Humorous Appeals

Number of pages: 33 Posted: 26 Feb 2015
A. Peter McGraw, Julie Schiro and Philip Fernbach
University of Colorado at Boulder - Department of Marketing, University of Colorado at Boulder - Department of Marketing and University of Colorado at Boulder - Department of Marketing
Downloads 168 (174,559)

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Humor, problem-solving, public service announcements, social marketing, public policy

10.

The Evaluative Space Grid: A Single-Item Measure of Positivity and Negativity

Cognition and Emotion, Vol. 23, pp. 453-480
Number of pages: 22 Posted: 18 Feb 2010 Last Revised: 19 Feb 2011
Texas Tech University, Dartmouth College, University of Colorado at Boulder - Department of Marketing, University of Chicago and University of Chicago - Department of Psychology
Downloads 143 (198,697)
Citation 2

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Revisiting External Validity: Concerns About Trolley Problems and Other Sacrificial Dilemmas in Moral Psychology

Bauman, C.W., McGraw, A.P., Bartels, D., & Warren, C., Revisiting external validity: Concerns about trolley problems and other sacrificial dilemmas in moral psychology. Personality and Social Psychology Compass, Forthcoming
Number of pages: 42 Posted: 11 Aug 2014 Last Revised: 13 Aug 2014
University of California, Irvine, University of Colorado at Boulder - Department of Marketing, University of Chicago - Booth School of Business and Bocconi University - Department of Marketing
Downloads 91 (277,776)

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moral, decision making, judgment, trolley problem

Revisiting External Validity: Concerns About Trolley Problems and Other Sacrificial Dilemmas in Moral Psychology

Social & Personality Psychology Compass, Forthcoming, Mays Business School Research Paper No. 2015-12
Number of pages: 43 Posted: 01 Feb 2015
University of California, Irvine, University of Colorado at Boulder - Department of Marketing, University of Chicago - Booth School of Business and University of Arizona
Downloads 51 (382,514)

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12.

Appreciation of Humor

Mays Business School Research Paper No. 2015-18
Number of pages: 5 Posted: 04 Feb 2015
Caleb Warren and A. Peter McGraw
University of Arizona and University of Colorado at Boulder - Department of Marketing
Downloads 140 (202,056)

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13.

Can People Feel Happy and Sad at the Same Time?

Journal of Personality and Social Psychology, Vol. 81, No. 4, pp. 684-696
Number of pages: 13 Posted: 17 Feb 2010 Last Revised: 19 Feb 2011
Jeff T. Larsen, A. Peter McGraw and John T. Cacioppo
Texas Tech University, University of Colorado at Boulder - Department of Marketing and University of Chicago - Department of Psychology
Downloads 130 (214,488)
Citation 20

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14.

How to Improve Bayesian Reasoning: Comment on Gigerenzer and Hoffrage (1995)

Psychological Review, Vol. 106, No. 2, pp. 417-424
Number of pages: 8 Posted: 17 Feb 2010
Barbara Mellers and A. Peter McGraw
University of California, Berkeley - Marketing Group and University of Colorado at Boulder - Department of Marketing
Downloads 119 (229,256)
Citation 1

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Too Close for Comfort, or Too Far to Care? Finding Humor in Distant Tragedies and Close Mishaps

Psychological Science, Forthcoming
Number of pages: 29 Posted: 29 Feb 2012
University of Colorado at Boulder - Department of Marketing, Bocconi University - Department of Marketing, University of Colorado at Boulder and University of Colorado at Boulder
Downloads 97 (266,388)
Citation 1

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Too Close for Comfort, or Too Far to Care? Finding Humor in Distant Tragedies and Close Mishaps

Psychological Science, Vol. 23, No. 10, 2012, Mays Business School Research Paper No. 2015-10
Number of pages: 10 Posted: 01 Feb 2015
University of Colorado at Boulder - Department of Marketing, University of Arizona, University of Colorado at Boulder and University of Colorado at Boulder
Downloads 17 (545,952)
Citation 1

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emotions, judgment, humor, psychological distance

The Rise and Fall of Humor: Psychological Distance Modulates Humorous Responses to Tragedy

Social Psychological and Personality Science, 2014, 5: 566, Mays Business School Research Paper No. 2015-13
Number of pages: 9 Posted: 01 Feb 2015
A. Peter McGraw, Lawrence Williams and Caleb Warren
University of Colorado at Boulder - Department of Marketing, University of Colorado at Boulder and University of Arizona
Downloads 63 (344,837)

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humor, psychological distance, time, emotion, coping

The Rise and Fall of Humor: Psychological Distance Modulates Humorous Responses to Tragedy

Number of pages: 23 Posted: 11 Aug 2014
A. Peter McGraw, Lawrence Williams and Caleb Warren
University of Colorado at Boulder - Department of Marketing, University of Colorado at Boulder and Bocconi University - Department of Marketing
Downloads 45 (407,682)

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Humor, Psychological distance, Time, Emotion, Coping

17.

Humor, Comedy, and Consumer Behavior

Journal of Consumer Research, Forthcoming
Number of pages: 73 Posted: 31 Mar 2018
Caleb Warren, Adam Barsky and A. Peter McGraw
University of Arizona, University of Melbourne and University of Colorado at Boulder - Department of Marketing
Downloads 103 (254,150)

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humor, comedy, emotion, goals, consumer welfare

18.

Temporally Asymmetric Constraints on Mental Simulation: Retrospection is More Constrained than Prospection

The Handbook of Imagination and Mental Simulation, pp. 131-149, 2008
Number of pages: 18 Posted: 18 Feb 2010
Joanne Kane, A. Peter McGraw and Leaf Van Boven
Princeton University - Department of Psychology, University of Colorado at Boulder - Department of Marketing and University of Colorado Boulder
Downloads 97 (264,527)
Citation 1

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19.

Anticipated Emotions as Guides to Choice

Current Directions in Psychological Science, Vol. 10, No. 6, pp. 210-214
Number of pages: 5 Posted: 17 Feb 2010
Barbara Mellers and A. Peter McGraw
University of California, Berkeley - Marketing Group and University of Colorado at Boulder - Department of Marketing
Downloads 94 (269,967)
Citation 10

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20.

Feeling Close: Emotional Intensity Reduces Perceived Psychological Distance

Journal of Personality and Social Psychology, Vol. 98, pp. 872-885, 2010
Number of pages: 14 Posted: 07 Jan 2010 Last Revised: 06 Mar 2012
Leaf Van Boven, Joanne Kane, A. Peter McGraw and Jeannette Dale
University of Colorado Boulder, Princeton University - Department of Psychology, University of Colorado at Boulder - Department of Marketing and affiliation not provided to SSRN
Downloads 94 (269,967)
Citation 3

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emotion, intensity, judgment, psychological distance, subjective time

21.

Whom to Help? Immediacy Bias in Judgments and Decisions About Humanitarian Aid

Organizational Behavior and Human Decision Processes, Vol. 115, pp. 283-293, 2011
Number of pages: 11 Posted: 01 Feb 2012
University of Colorado Boulder, University of Colorado at Boulder, University of Colorado at Boulder - Department of Marketing and University of Colorado at Boulder
Downloads 90 (277,483)

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decision making, order effects, serial position, affect, emotion, charitable giving

22.

Expectations and Emotions of Olympic Athletes

Journal of Experimental Social Psychology, Vol. 41, pp. 438-446, 2005
Number of pages: 9 Posted: 17 Feb 2010
A. Peter McGraw, Barbara Mellers and Philip E. Tetlock
University of Colorado at Boulder - Department of Marketing, University of California, Berkeley - Marketing Group and University of California, Berkeley - Organizational Behavior & Industrial Relations Group
Downloads 88 (281,465)
Citation 2

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23.
Downloads 84 (289,766)

Humorous Complaining

Journal of Consumer Research, Forthcoming, Mays Business School Research Paper No. 2534475
Number of pages: 64 Posted: 15 Apr 2015
A. Peter McGraw, Caleb Warren and Christina Kan
University of Colorado at Boulder - Department of Marketing, University of Arizona and University of Colorado at Boulder - Leeds School of Business
Downloads 55 (369,288)

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humor, complaining, consumer, marketing, amusement

Humorous Complaining

Journal of Consumer Research, Vol. 41, February 2015, Mays Business School Research Paper No. 2015-16
Number of pages: 21 Posted: 01 Feb 2015
A. Peter McGraw, Caleb Warren and Christina Kan
University of Colorado at Boulder - Department of Marketing, University of Arizona and University of Colorado at Boulder - Leeds School of Business
Downloads 29 (473,650)

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24.

Marijuana and Utility Maximization

Number of pages: 16 Posted: 15 Apr 2015
University of Colorado at Boulder - Department of Marketing, University of Arizona, Erasmus University Rotterdam (EUR) - Department of Marketing Management and University of Iowa
Downloads 67 (329,681)

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marijuana, decision-making, choice, cannabis, utility maximization

25.

Psychological Distance

Mays Business School Research Paper No. 2015-17
Number of pages: 4 Posted: 04 Feb 2015
Caleb Warren, Lawrence Williams and A. Peter McGraw
University of Arizona, University of Colorado at Boulder and University of Colorado at Boulder - Department of Marketing
Downloads 66 (332,312)

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26.

From the Commercial to the Communal: Reframing Taboo Trade-Offs in Religious and Pharmaceutical Marketing

Journal of Consumer Research, Forthcoming
Number of pages: 52 Posted: 18 Feb 2012
A. Peter McGraw, J. Schwartz and Philip E. Tetlock
University of Colorado at Boulder - Department of Marketing, affiliation not provided to SSRN and University of California, Berkeley - Organizational Behavior & Industrial Relations Group
Downloads 60 (348,694)
Citation 1

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27.

Values and Preferences: Defining Preference Contruction

Interdisciplinary Reviews: Cognitive Science, Vol. 2, pp. 193-205, March/April 2011
Number of pages: 13 Posted: 01 Feb 2012
Leaf Van Boven, A. Peter McGraw and Caleb Warren
University of Colorado Boulder, University of Colorado at Boulder - Department of Marketing and Bocconi University - Department of Marketing
Downloads 49 (382,769)

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values, preferences, constructs, judgment, choice

28.

The Limits of Fungibility: Relational Schemata and the Value of Things

Journal of Consumer Research, Vol. 30, No. 2, pp. 219-229
Number of pages: 11 Posted: 17 Feb 2010
A. Peter McGraw, Philip E. Tetlock and Orie V. Kristel
University of Colorado at Boulder - Department of Marketing, University of California, Berkeley - Organizational Behavior & Industrial Relations Group and affiliation not provided to SSRN
Downloads 46 (392,994)
Citation 4

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29.

A Policy Maker’s Dilemma: Preventing Terrorism or Preventing Blame

Organizational Behavior and Human Decision Processes, Vol. 115, pp. 25-34
Number of pages: 10 Posted: 18 Feb 2011 Last Revised: 08 May 2012
A. Peter McGraw, Alexander Todorov and Howard Kunreuther
University of Colorado at Boulder - Department of Marketing, Princeton University and University of Pennsylvania - Operations, Information and Decisions Department
Downloads 38 (422,659)
Citation 2

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Judgment, Likelihood, Risk, Probability Neglect, Outcome Bias, Hindsight Bias, Terrorism, Policy, Blame

30.

Theoretically Framing Relational Framing

Journal of Consumer Psychology, Vol. 15, No. 1, pp. 35-37, 2005
Number of pages: 4 Posted: 17 Feb 2010
Philip E. Tetlock and A. Peter McGraw
University of California, Berkeley - Organizational Behavior & Industrial Relations Group and University of Colorado at Boulder - Department of Marketing
Downloads 37 (426,681)
Citation 2

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31.

The Agony of Victory and Thrill of Defeat: Mixed Emotional Reactions to Disappointing Wins and Relieving Losses

Psychological Science, Vol. 15, No. 5, pp. 325-330, 2004
Number of pages: 8 Posted: 17 Feb 2010 Last Revised: 05 Apr 2012
Texas Tech University, University of Colorado at Boulder - Department of Marketing, University of California, Berkeley - Marketing Group and University of Chicago - Department of Psychology
Downloads 22 (498,342)
Citation 9

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32.

Valuing Money and Things: Why a $20 Item Can be Worth More and Less than $20

Management Science, Vol. 56, No. 5, pp. 816-830
Number of pages: 15 Posted: 19 Apr 2010 Last Revised: 06 Mar 2012
A. Peter McGraw, Eldar Shafir and A. Todorov
University of Colorado at Boulder - Department of Marketing, Princeton University and affiliation not provided to SSRN
Downloads 19 (515,320)
Citation 2

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33.

Further Evidence for Mixed Emotions

Journal of Personality and Social Psychology, Vol. 100, pp. 1095-1110
Number of pages: 17 Posted: 18 Feb 2011 Last Revised: 04 Mar 2012
Jeff T. Larsen and A. Peter McGraw
Texas Tech University and University of Colorado at Boulder - Department of Marketing
Downloads 10 (567,470)

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mixed emotions, mixed feelings, ambivalence, bittersweet, valence

34.

Values and Preferences: Defining Preference Construction

Mays Business School Research Paper No. 2015-8, Cognitive Science, Volume 2, Issue 2, pages 193-205, March/April 2011
Number of pages: 14 Posted: 01 Feb 2015
Caleb Warren, A. Peter McGraw and Leaf Van Boven
University of Arizona, University of Colorado at Boulder - Department of Marketing and University of Colorado Boulder
Downloads 9 (573,427)

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35.

Being Funny is Not Enough: The Influence of Perceived Humor and Negative Emotional Reactions on Brand Attitudes

Number of pages: 36
Caleb Warren, Erin Percival Carter and A. Peter McGraw
University of Arizona, University of Colorado at Boulder - Leeds School of Business and University of Colorado at Boulder - Department of Marketing
Downloads 1

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Humor, Emotion, Attitudes, Advertising, Branding

36.

Decision Neuroscience

Marketing Letters, Vol. 16, No. 3/4, pp. 375-386, 2005
Posted: 18 Feb 2010
Stanford Graduate School of Business, University of Iowa, University of Florida - Warrington College of Business Administration, Duke University - Fuqua School of Business, McGill University - Desautels Faculty of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of California, Berkeley - Marketing Group, Erasmus Research Institute of Management (ERIM), University of Colorado at Boulder - Leeds School of Business and University of Colorado at Boulder - Department of Marketing

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