Author Page for A. Peter McGraw

Emotional Accounting: How Feelings About Money Influence Consumer Choice

Journal of Marketing Research, Vol. 46, pp. 66-80, February 2009

Number of pages: 15 Posted: 17 Feb 2010

Jonathan Levav and A. Peter McGraw

Columbia University - Columbia Business School, Marketing and University of Colorado at Boulder - Department of Marketing

Downloads 3,254 (6,557)

Citation 4

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2.

Benign Violation Theory

Mays Business School Research Paper No. 2015-11

Number of pages: 4 Posted: 04 Feb 2015

Caleb Warren and A. Peter McGraw

University of Arizona and University of Colorado at Boulder - Department of Marketing

Downloads 1,616 (19,701)

Citation 2

Abstract:

3.

Moral Judgment and Decision Making

Bartels, D. M., Bauman, C.W., Cushman, F.A., Pizarro, D.A., & McGraw, A.P., (Forthcoming), Moral judgment and decision making. In G. Keren & G. Wu (Eds.) The Wiley Blackwell Handbook of Judgment and Decision Making. Chichester, UK: Wiley.

Number of pages: 51 Posted: 25 Aug 2014

Daniel M. Bartels, Christopher W. Bauman, Fiery Cushman, David A. Pizarro and A. Peter McGraw

University of Chicago - Booth School of Business, University of California, Irvine, Harvard College, Cornell University and University of Colorado at Boulder - Department of Marketing

Downloads 1,325 (26,530)

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4.

Benign Violations: Making Immoral Behavior Funny

Downloads 883 (47,346)

Citation 13

2

Benign Violations: Making Immoral Behavior Funny

Psychological Science, Vol. 21, No. 8, pp. 1141-1149

Number of pages: 9 Posted: 19 Apr 2010 Last Revised: 06 Mar 2012

A. Peter McGraw and Caleb Warren

University of Colorado at Boulder - Department of Marketing and Bocconi University - Department of Marketing

Downloads 687 (65,385)

Citation 3

Abstract:

Benign Violations: Making Immoral Behavior Funny

Mays Business School Research Paper No. 2015-7

Number of pages: 11 Posted: 01 Feb 2015

Caleb Warren and A. Peter McGraw

University of Arizona and University of Colorado at Boulder - Department of Marketing

Downloads 196 (264,651)

Citation 13

Abstract:

5.

Humor Production and Perceptions of Psychological Health

Number of pages: 33 Posted: 06 Feb 2016

A. Peter McGraw, Erin Percival Carter and Jennifer Harman

University of Colorado at Boulder - Department of Marketing, University of Colorado at Boulder - Leeds School of Business and Colorado State University, Fort Collins - Department of Psychology

Downloads 579 (82,156)

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6.

Not a Problem: A Downside of Humorous Appeals

Number of pages: 33 Posted: 26 Feb 2015

A. Peter McGraw, Julie Schiro and Philip Fernbach

University of Colorado at Boulder - Department of Marketing, University of Colorado at Boulder - Department of Marketing and University of Colorado at Boulder - Department of Marketing

Downloads 420 (121,292)

Citation 1

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7.

Comparing Gains and Losses

Psychological Science, Vol. 21, No. 10, pp. 1438-1445

Number of pages: 8 Posted: 19 Apr 2010 Last Revised: 03 Mar 2012

A. Peter McGraw, Jeff T. Larsen, Daniel Kahneman and David Schkade

University of Colorado at Boulder - Department of Marketing, Texas Tech University, Princeton University and University of California, San Diego

Downloads 389 (132,399)

Citation 7

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8.

Donate Different: External and Internal Influences on Emotion-Based Donation Decisions

THE SCIENCE OF GIVING: EXPERIMENTAL APPROACHES TO THE STUDY OF CHARITY, D.M. Oppenheimer & C.Y. Olivola, eds., Taylor & Francis, Forthcoming

Number of pages: 23 Posted: 19 Feb 2010 Last Revised: 03 Mar 2012

Michaela Huber, Leaf Van Boven and A. Peter McGraw

University of Colorado at Boulder, University of Colorado Boulder and University of Colorado at Boulder - Department of Marketing

Downloads 387 (133,204)

Citation 1

Abstract:

9.

The Rise and Fall of Humor: Psychological Distance Modulates Humorous Responses to Tragedy

Downloads 321 (163,249)

Citation 1

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The Rise and Fall of Humor: Psychological Distance Modulates Humorous Responses to Tragedy

Social Psychological and Personality Science, 2014, 5: 566, Mays Business School Research Paper No. 2015-13

Number of pages: 9 Posted: 01 Feb 2015

A. Peter McGraw, Lawrence Williams and Caleb Warren

University of Colorado at Boulder - Department of Marketing, University of Colorado at Boulder and University of Arizona

Downloads 211 (247,367)

Abstract:

The Rise and Fall of Humor: Psychological Distance Modulates Humorous Responses to Tragedy

Number of pages: 23 Posted: 11 Aug 2014

A. Peter McGraw, Lawrence Williams and Caleb Warren

University of Colorado at Boulder - Department of Marketing, University of Colorado at Boulder and Bocconi University - Department of Marketing

Downloads 110 (424,934)

Citation 1

Abstract:

10.

Appreciation of Humor

Mays Business School Research Paper No. 2015-18

Number of pages: 5 Posted: 04 Feb 2015

Caleb Warren and A. Peter McGraw

University of Arizona and University of Colorado at Boulder - Department of Marketing

Downloads 318 (164,907)

Abstract:

11.

Taboo Trade-Offs, Relational Framing, and the Acceptability of Exchanges

Journal of Consumer Psychology, Vol. 15, No. 1, pp. 2-15, 2005

Number of pages: 15 Posted: 17 Feb 2010

A. Peter McGraw and Philip E. Tetlock

University of Colorado at Boulder - Department of Marketing and University of California, Berkeley - Organizational Behavior & Industrial Relations Group

Downloads 308 (170,528)

Abstract:

12.

Humor, Comedy, and Consumer Behavior

Journal of Consumer Research, Forthcoming

Number of pages: 73 Posted: 31 Mar 2018

Caleb Warren, Adam Barsky and A. Peter McGraw

University of Arizona, University of Melbourne and University of Colorado at Boulder - Department of Marketing

Downloads 283 (186,203)

Citation 1

Abstract:

13.

What Makes Things Funny? An Integrative Review of the Antecedents of Laughter and Amusement

Warren, C.W., Barsky, A. & McGraw, A.P., What makes things funny?: An integrative review of the antecedents of laughter and amusement. Personality and Social Psychology Review, Forthcoming

Number of pages: 71 Posted: 30 Oct 2020

Caleb Warren, Adam Barsky and A. Peter McGraw

University of Arizona, University of Melbourne and University of Colorado at Boulder - Department of Marketing

Downloads 226 (232,511)

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14.

Revisiting External Validity: Concerns About Trolley Problems and Other Sacrificial Dilemmas in Moral Psychology

Downloads 218 (240,581)

Citation 5

2

Revisiting External Validity: Concerns About Trolley Problems and Other Sacrificial Dilemmas in Moral Psychology

Bauman, C.W., McGraw, A.P., Bartels, D., & Warren, C., Revisiting external validity: Concerns about trolley problems and other sacrificial dilemmas in moral psychology. Personality and Social Psychology Compass, Forthcoming

Number of pages: 42 Posted: 11 Aug 2014 Last Revised: 13 Aug 2014

Christopher W. Bauman, A. Peter McGraw, Daniel M. Bartels and Caleb Warren

University of California, Irvine, University of Colorado at Boulder - Department of Marketing, University of Chicago - Booth School of Business and Bocconi University - Department of Marketing

Downloads 121 (395,922)

Abstract:

Revisiting External Validity: Concerns About Trolley Problems and Other Sacrificial Dilemmas in Moral Psychology

Social & Personality Psychology Compass, Forthcoming, Mays Business School Research Paper No. 2015-12

Number of pages: 43 Posted: 01 Feb 2015

Christopher W. Bauman, A. Peter McGraw, Daniel M. Bartels and Caleb Warren

University of California, Irvine, University of Colorado at Boulder - Department of Marketing, University of Chicago - Booth School of Business and University of Arizona

Downloads 97 (464,912)

Citation 2

Abstract:

15.

Humorous Complaining

Downloads 190 (272,717)

Citation 5

2

Humorous Complaining

Journal of Consumer Research, Forthcoming, Mays Business School Research Paper No. 2534475

Number of pages: 64 Posted: 15 Apr 2015

A. Peter McGraw, Caleb Warren and Christina Kan

University of Colorado at Boulder - Department of Marketing, University of Arizona and University of Connecticut - Department of Marketing

Downloads 116 (408,468)

Abstract:

Humorous Complaining

Journal of Consumer Research, Vol. 41, February 2015, Mays Business School Research Paper No. 2015-16

Number of pages: 21 Posted: 01 Feb 2015

A. Peter McGraw, Caleb Warren and Christina Kan

University of Colorado at Boulder - Department of Marketing, University of Arizona and University of Connecticut - Department of Marketing

Downloads 74 (550,865)

Citation 2

Abstract:

16.

Expectations and Emotions of Olympic Athletes

Journal of Experimental Social Psychology, Vol. 41, pp. 438-446, 2005

Number of pages: 9 Posted: 17 Feb 2010

A. Peter McGraw, Barbara Mellers and Philip E. Tetlock

University of Colorado at Boulder - Department of Marketing, University of California, Berkeley - Marketing Group and University of California, Berkeley - Organizational Behavior & Industrial Relations Group

Downloads 181 (284,566)

Citation 1

Abstract:

17.

Being Funny is Not Enough: The Influence of Perceived Humor and Negative Emotional Reactions on Brand Attitudes

Number of pages: 36 Posted: 09 Jun 2019

Caleb Warren, Erin Percival Carter and A. Peter McGraw

University of Arizona, University of Colorado at Boulder - Leeds School of Business and University of Colorado at Boulder - Department of Marketing

Downloads 177 (290,257)

Abstract:

18.

The Evaluative Space Grid: A Single-Item Measure of Positivity and Negativity

Cognition and Emotion, Vol. 23, pp. 453-480

Number of pages: 22 Posted: 18 Feb 2010 Last Revised: 19 Feb 2011

Jeff T. Larsen, Catherine Norris, A. Peter McGraw, Louise C. Hawkley and John T. Cacioppo

Texas Tech University, Dartmouth College, University of Colorado at Boulder - Department of Marketing, University of Chicago and University of Chicago - Department of Psychology

Downloads 169 (302,010)

Citation 1

Abstract:

19.

Can People Feel Happy and Sad at the Same Time?

Journal of Personality and Social Psychology, Vol. 81, No. 4, pp. 684-696

Number of pages: 13 Posted: 17 Feb 2010 Last Revised: 19 Feb 2011

Jeff T. Larsen, A. Peter McGraw and John T. Cacioppo

Texas Tech University, University of Colorado at Boulder - Department of Marketing and University of Chicago - Department of Psychology

Downloads 169 (302,010)

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20.

Temporally Asymmetric Constraints on Mental Simulation: Retrospection is More Constrained than Prospection

The Handbook of Imagination and Mental Simulation, pp. 131-149, 2008

Number of pages: 18 Posted: 18 Feb 2010

Joanne Kane, A. Peter McGraw and Leaf Van Boven

Princeton University - Department of Psychology, University of Colorado at Boulder - Department of Marketing and University of Colorado Boulder

Downloads 163 (311,445)

Citation 1

Abstract:

21.

Feeling Close: Emotional Intensity Reduces Perceived Psychological Distance

Journal of Personality and Social Psychology, Vol. 98, pp. 872-885, 2010

Number of pages: 14 Posted: 07 Jan 2010 Last Revised: 06 Mar 2012

Leaf Van Boven, Joanne Kane, A. Peter McGraw and Jeannette Dale

University of Colorado Boulder, Princeton University - Department of Psychology, University of Colorado at Boulder - Department of Marketing and affiliation not provided to SSRN

Downloads 159 (318,155)

Citation 3

Abstract:

22.

How to Improve Bayesian Reasoning: Comment on Gigerenzer and Hoffrage (1995)

Psychological Review, Vol. 106, No. 2, pp. 417-424

Number of pages: 8 Posted: 17 Feb 2010

Barbara Mellers and A. Peter McGraw

University of California, Berkeley - Marketing Group and University of Colorado at Boulder - Department of Marketing

Downloads 157 (321,548)

Abstract:

23.

Too Close for Comfort, or Too Far to Care? Finding Humor in Distant Tragedies and Close Mishaps

Downloads 155 (325,072)

Citation 16

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Too Close for Comfort, or Too Far to Care? Finding Humor in Distant Tragedies and Close Mishaps

Psychological Science, Forthcoming

Number of pages: 29 Posted: 29 Feb 2012

A. Peter McGraw, Caleb Warren, Lawrence Williams and Bridget Leonard

University of Colorado at Boulder - Department of Marketing, Bocconi University - Department of Marketing, University of Colorado at Boulder and University of Colorado at Boulder

Downloads 116 (408,468)

Citation 6

Abstract:

Too Close for Comfort, or Too Far to Care? Finding Humor in Distant Tragedies and Close Mishaps

Psychological Science, Vol. 23, No. 10, 2012, Mays Business School Research Paper No. 2015-10

Number of pages: 10 Posted: 01 Feb 2015

A. Peter McGraw, Caleb Warren, Lawrence Williams and Bridget Leonard

University of Colorado at Boulder - Department of Marketing, University of Arizona, University of Colorado at Boulder and University of Colorado at Boulder

Downloads 39 (748,972)

Abstract:

24.

Anticipated Emotions as Guides to Choice

Current Directions in Psychological Science, Vol. 10, No. 6, pp. 210-214

Number of pages: 5 Posted: 17 Feb 2010

Barbara Mellers and A. Peter McGraw

University of California, Berkeley - Marketing Group and University of Colorado at Boulder - Department of Marketing

Downloads 146 (341,359)

Citation 3

Abstract:

25.

From the Commercial to the Communal: Reframing Taboo Trade-Offs in Religious and Pharmaceutical Marketing

Journal of Consumer Research, Forthcoming

Number of pages: 52 Posted: 18 Feb 2012

A. Peter McGraw, J. Schwartz and Philip E. Tetlock

University of Colorado at Boulder - Department of Marketing, affiliation not provided to SSRN and University of California, Berkeley - Organizational Behavior & Industrial Relations Group

Downloads 122 (391,913)

Citation 2

Abstract:

26.

Psychological Distance

Mays Business School Research Paper No. 2015-17

Number of pages: 4 Posted: 04 Feb 2015

Caleb Warren, Lawrence Williams and A. Peter McGraw

University of Arizona, University of Colorado at Boulder and University of Colorado at Boulder - Department of Marketing

Downloads 121 (394,329)

Abstract:

27.

Whom to Help? Immediacy Bias in Judgments and Decisions About Humanitarian Aid

Organizational Behavior and Human Decision Processes, Vol. 115, pp. 283-293, 2011

Number of pages: 11 Posted: 01 Feb 2012

Leaf Van Boven, Michaela Huber, A. Peter McGraw and Laura Johnson-Graham

University of Colorado Boulder, University of Colorado at Boulder, University of Colorado at Boulder - Department of Marketing and University of Colorado at Boulder

Downloads 118 (401,525)

Citation 1

Abstract:

28.

Marijuana and Utility Maximization

Number of pages: 16 Posted: 15 Apr 2015

A. Peter McGraw, Caleb Warren, Bram Van Den Bergh and Michaela Cuneo

University of Colorado at Boulder - Department of Marketing, University of Arizona, Erasmus University Rotterdam (EUR) - Department of Marketing Management and University of Iowa

Downloads 111 (419,902)

Abstract:

29.

The Limits of Fungibility: Relational Schemata and the Value of Things

Journal of Consumer Research, Vol. 30, No. 2, pp. 219-229

Number of pages: 11 Posted: 17 Feb 2010

A. Peter McGraw, Philip E. Tetlock and Orie V. Kristel

University of Colorado at Boulder - Department of Marketing, University of California, Berkeley - Organizational Behavior & Industrial Relations Group and affiliation not provided to SSRN

Downloads 109 (425,478)

Citation 4

Abstract:

30.

A Policy Maker’s Dilemma: Preventing Terrorism or Preventing Blame

Organizational Behavior and Human Decision Processes, Vol. 115, pp. 25-34

Number of pages: 10 Posted: 18 Feb 2011 Last Revised: 08 May 2012

A. Peter McGraw, Alexander Todorov, Howard Kunreuther and Howard Kunreuther

University of Colorado at Boulder - Department of Marketing, Princeton University and National Bureau of Economic Research (NBER)University of Pennsylvania - Wharton Risk Management and Decision Processes Center

Downloads 74 (544,020)

Abstract:

31.

Theoretically Framing Relational Framing

Journal of Consumer Psychology, Vol. 15, No. 1, pp. 35-37, 2005

Number of pages: 4 Posted: 17 Feb 2010

Philip E. Tetlock and A. Peter McGraw

University of California, Berkeley - Organizational Behavior & Industrial Relations Group and University of Colorado at Boulder - Department of Marketing

Downloads 71 (556,590)

Abstract:

32.

Values and Preferences: Defining Preference Contruction

Interdisciplinary Reviews: Cognitive Science, Vol. 2, pp. 193-205, March/April 2011

Number of pages: 13 Posted: 01 Feb 2012

Leaf Van Boven, A. Peter McGraw and Caleb Warren

University of Colorado Boulder, University of Colorado at Boulder - Department of Marketing and Bocconi University - Department of Marketing

Downloads 70 (560,836)

Abstract:

33.

The Agony of Victory and Thrill of Defeat: Mixed Emotional Reactions to Disappointing Wins and Relieving Losses

Psychological Science, Vol. 15, No. 5, pp. 325-330, 2004

Number of pages: 8 Posted: 17 Feb 2010 Last Revised: 05 Apr 2012

Jeff T. Larsen, A. Peter McGraw, Barbara Mellers and John T. Cacioppo

Texas Tech University, University of Colorado at Boulder - Department of Marketing, University of California, Berkeley - Marketing Group and University of Chicago - Department of Psychology

Downloads 55 (632,855)

Citation 3

Abstract:

34.

Further Evidence for Mixed Emotions

Journal of Personality and Social Psychology, Vol. 100, pp. 1095-1110

Number of pages: 17 Posted: 18 Feb 2011 Last Revised: 04 Mar 2012

Jeff T. Larsen and A. Peter McGraw

Texas Tech University and University of Colorado at Boulder - Department of Marketing

Downloads 54 (638,249)

Abstract:

35.

Valuing Money and Things: Why a $20 Item Can be Worth More and Less than $20

Management Science, Vol. 56, No. 5, pp. 816-830

Number of pages: 15 Posted: 19 Apr 2010 Last Revised: 06 Mar 2012

A. Peter McGraw, Eldar Shafir and A. Todorov

University of Colorado at Boulder - Department of Marketing, Princeton University and affiliation not provided to SSRN

Downloads 43 (703,118)

Citation 1

Abstract:

36.

The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency

Number of pages: 50 Posted: 05 Jun 2023

Anika Stuppy, Jan Landwehr and A. Peter McGraw

Tilburg University - Tilburg University School of Economics and Management, Goethe University Frankfurt and University of Colorado at Boulder - Department of Marketing

Downloads 37 (744,248)

Abstract:

37.

Values and Preferences: Defining Preference Construction

Mays Business School Research Paper No. 2015-8, Cognitive Science, Volume 2, Issue 2, pages 193-205, March/April 2011

Number of pages: 14 Posted: 01 Feb 2015

Caleb Warren, A. Peter McGraw and Leaf Van Boven

University of Arizona, University of Colorado at Boulder - Department of Marketing and University of Colorado Boulder

Downloads 32 (781,326)

Citation 3

Abstract:

38.

Decision Neuroscience

Marketing Letters, Vol. 16, No. 3/4, pp. 375-386, 2005

Posted: 18 Feb 2010

Baba Shiv, Irwin Levin, Joseph W. Alba, James R. Bettman, Laurette Dube, Alice M. Isen, Barbara Mellers, A. Smidts, Susan Jung Grant and A. Peter McGraw

Stanford Graduate School of Business, University of Iowa, University of Florida - Warrington College of Business Administration, Duke University - Fuqua School of Business, McGill University - Desautels Faculty of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of California, Berkeley - Marketing Group, Erasmus Research Institute of Management (ERIM), University of Colorado at Boulder - Leeds School of Business and University of Colorado at Boulder - Department of Marketing

A. Peter McGraw

University of Colorado at Boulder - Department of Marketing

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Scholarly Papers (38)

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