Fee Steinhoff

Deutsche Telekom Laboratories

Berlin

Germany

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Sourcing Innovation from You Customer: How Multinational Enterprises Use Web Platforms for Virtual Customer Integration

Technology Analysis & Strategic Management, Vol. 22, No. 4, pp. 117–131, 2010
Number of pages: 17 Posted: 09 Jan 2010 Last Revised: 09 Jun 2014
René Rohrbeck, Fee Steinhoff and Felix Perder
EDHEC Business School, Deutsche Telekom Laboratories and TU Berlin
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Abstract:

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Virtual-customer integration, customer-active paradigm, innovation management, lead user, developer platforms