Dr. Sabyasachi Rath

Vishwa Vishwani Institute of Systems & Management

Professor and Director

Boston House

Thumkunta

Hyderabad, 500078

India

SCHOLARLY PAPERS

3

DOWNLOADS

594

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Patient Satisfaction and Marketing Effectiveness in Selected Large Hospitals

Number of pages: 7 Posted: 15 Jan 2010
Prasanta Kumar Padhy and Dr. Sabyasachi Rath
Berhampur University, India and Vishwa Vishwani Institute of Systems & Management
Downloads 386 (84,672)

Abstract:

Loading...

Hospital Service, Healthcare, Service Marketing

2.

Marketing Orientation and Effectiveness in Hospitals: A Study of Executive Responses

PROCEEDINGS OF MARKETING IN THE NEW GLOBAL ORDER CONFERENCE, Excel Books, 2006
Number of pages: 12 Posted: 18 Jan 2010
Prasanta Kumar Padhy and Dr. Sabyasachi Rath
Berhampur University, India and Vishwa Vishwani Institute of Systems & Management
Downloads 208 (162,205)

Abstract:

Loading...

Healthcare Service, Hospital Management, Service Marketing, Service Quality

3.

Techno-Creative Media and In-Store Branding: An Empirical Assessment of Advertising Effectiveness in Select Malls

Posted: 18 Jan 2010
Dr. Sabyasachi Rath
Vishwa Vishwani Institute of Systems & Management

Abstract:

Loading...

in-store branding, techno-creative media, ad-recall, ad-effectiveness, media vehicle