Manuel Hermosilla

Johns Hopkins University - Carey Business School

100 International Drive

Baltimore, MD 21202

United States

  • Johns Hopkins University - Carey Business School

SCHOLARLY PAPERS

11

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Scholarly Papers (11)

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1.

Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings

Johns Hopkins Carey Business School Research Paper No. 17-13
Number of pages: 80 Posted: 08 Feb 2020
Manuel Hermosilla, Fernanda Gutierrez-Navratil and Juan Prieto-Rodriguez
Johns Hopkins University - Carey Business School, Universidad Pública de Navarra and Universidad de Oviedo
Downloads 745 (51,938)
Citation 1

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Emerging Markets, Hollywood, Films, China, Natural Experiments, Policy Change, Innovation, Culture

2.

Structural Models of the Prescription Drug Market

Published in Foundations and Trends® in Marketing, vol.13(1), pp.1-76, 2019. DOI: 10.1561/1700000050., Johns Hopkins Carey Business School Research Paper No. 19-01
Number of pages: 76 Posted: 01 Apr 2019 Last Revised: 10 Apr 2020
Andrew T. Ching, Manuel Hermosilla and Qiang Liu
Johns Hopkins University - Carey Business School, Johns Hopkins University - Carey Business School and Purdue University - Krannert School of Management
Downloads 239 (193,521)
Citation 2

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Structural Models, Pharmaceutical Industry, Prescription Drugs, Detailing, Direct-to-consumer Advertising, Clinical Trials, Publicity

3.

Leveraging the E-commerce Footprint for the Analytics of Healthcare Utilization

Number of pages: 39 Posted: 27 May 2020 Last Revised: 28 Mar 2022
Manuel Hermosilla, Jian Ni, Haizhong Wang and Jin Zhang
Johns Hopkins University - Carey Business School, Johns Hopkins University - Carey Business School, Sun Yat-sen University (SYSU) and Jinan University
Downloads 226 (204,200)

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Healthcare, Online Drug Retailing, Digital Footprint, Differences-In-Differences-In-Differences

4.

Does Consumer Demand 'Pull' Scientifically Novel Drug Innovation

Downloads 155 (285,001)

Does Consumer Demand 'Pull' Scientifically Novel Drug Innovation

RAND Journal of Economics, Forthcoming
Number of pages: 72 Posted: 17 Apr 2020 Last Revised: 18 Nov 2021
David Dranove, Craig Garthwaite and Manuel Hermosilla
Northwestern University - Kellogg School of Management, Northwestern University and Johns Hopkins University - Carey Business School
Downloads 145 (301,568)

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Pharmaceutical industry, Drugs, Medicare Part D, Science, Novelty

Expected Profits and the Scientific Novelty of Innovation

NBER Working Paper No. w27093
Number of pages: 72 Posted: 05 May 2020 Last Revised: 11 Jan 2023
David Dranove, Craig Garthwaite and Manuel Hermosilla
Northwestern University - Kellogg School of Management, Northwestern University and Johns Hopkins University - Carey Business School
Downloads 10 (892,488)

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5.

Rushed Innovation: Evidence from Drug Licensing

Forthcoming, Management Science
Number of pages: 60 Posted: 01 Jun 2019 Last Revised: 23 Oct 2019
Manuel Hermosilla
Johns Hopkins University - Carey Business School
Downloads 154 (286,582)
Citation 1

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rush, new product development, new technology, innovation, pharmaceuticals, pharmaceutical productivity, drug licensing, causal inference

6.

Market Size and Innovation: The Intermediary Role of Technology Licensing

Number of pages: 44 Posted: 01 Mar 2018
Manuel Hermosilla and Yufei Wu
Johns Hopkins University - Carey Business School and Cornerstone Research, Inc.
Downloads 113 (362,599)
Citation 1

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Markets for Technology, Licensing, Natural Experiments, Drug Licensing, Pharmaceuticals, Medicare

7.

Ethical Experimentation and Regulatory Flexibility in Drug Development

Number of pages: 118 Posted: 12 Feb 2021 Last Revised: 30 Jan 2023
Manuel Hermosilla
Johns Hopkins University - Carey Business School
Downloads 95 (407,717)

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Pharmaceuticals, R&D, Technological change, Ethics, FDA, Regulation, Health Policy

8.

Bad Medical News and the Aversion of Generic Drugs

Number of pages: 62 Posted: 07 Mar 2022 Last Revised: 01 Aug 2022
Manuel Hermosilla and Andrew T. Ching
Johns Hopkins University - Carey Business School and Johns Hopkins University - Carey Business School
Downloads 72 (480,700)

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Healthcare, Behavioral Marketing, Natural Experiments, Generic Drugs

9.

Pharmaceutical Profits and the Social Value of Innovation

NBER Working Paper No. w20212
Number of pages: 48 Posted: 16 Jun 2014 Last Revised: 24 Sep 2022
David Dranove, Craig L. Garthwaite and Manuel Hermosilla
Northwestern University - Kellogg School of Management, Northwestern University - Department of Management & Strategy and Johns Hopkins University - Carey Business School
Downloads 29 (696,761)
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10.

COVID-19 Unemployment and Access to Statin Medications in the United States

Johns Hopkins Carey Business School Research Paper No. 22-15
Number of pages: 31 Posted: 06 Aug 2022 Last Revised: 17 Oct 2022
Manuel Hermosilla, G. Alexander and Daniel Polsky
Johns Hopkins University - Carey Business School, Johns Hopkins University - Department of Environmental Health Sciences and Epidemiology and Bloomberg School of Public Health, Department of Health Policy and Management, Johns Hopkins University
Downloads 27 (711,306)

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COVID-19, Unemployment, Health care access, Statins, Work from home

11.

Therapeutic Translation of Genomic Science: Opportunities and Limitations of Gwas

NBER Working Paper No. w23989
Number of pages: 39 Posted: 06 Nov 2017 Last Revised: 18 Jan 2023
Manuel Hermosilla and Jorge Lemus
Johns Hopkins University - Carey Business School and University Of Illinois Urbana Champaign
Downloads 22 (750,854)
Citation 1

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Other Papers (1)

Total Downloads: 129
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1.

Search-and-Match in a Rush: Investigating Reactive Licensing in the Pharmaceutical Industry

Johns Hopkins Carey Business School Research Paper No. 18-11
Number of pages: 51 Posted: 22 May 2018
Manuel Hermosilla
Johns Hopkins University - Carey Business School
Downloads 129 (302,130)

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Innovation, Licensing, Pharmaceuticals, Search, Technology