Author Page for Shuili Du

1.

Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier

ESMT Working Paper No. 10-006

Number of pages: 48 Posted: 14 Oct 2010 Last Revised: 28 Nov 2014

Shuili Du, CB Bhattacharya and Sankar Sen

Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Department of Marketing and International Business

Downloads 515 (37,685)

Citation 1

Abstract:

2.

Sustainability Matters: Why and How Corporate Boards Should Become Involved

The Conference Board Research Report No. R-1481-11-RR

Number of pages: 92 Posted: 04 Apr 2012

David J. Vidal, Archie B. Carroll, Kareem M. Shabana, Janet E. Kerr, Matteo Tonello, John Peloza, Jingzhi Shang, Katherine N. Lemon, John H. Roberts, Priya Raghubir, Russell S. Winer, Shuili Du, C. B. Bhattacharya, Sankar Sen, Baruch Lev, Christine Petrovits and Suresh Radhakrishnan

affiliation not provided to SSRN, affiliation not provided to SSRN, Central Connecticut State University - Management & Organization, Independent, The Conference Board, Inc., Simon Fraser University (SFU), affiliation not provided to SSRN, Boston College - Department of Marketing, affiliation not provided to SSRN, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, Simmons College, Boston University, City University of New York (CUNY) - Department of Marketing and International Business, New York University - Stern School of Business, College of William and Mary - Mason School of Business and University of Texas at Dallas - School of Management

Downloads 409 (45,950)

Abstract:

3.

Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning

International Journal of Research in Marketing 24 (2007) 224–241,

Number of pages: 18 Posted: 02 Oct 2013

Shuili Du, CB Bhattacharya and Sankar Sen

Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Department of Marketing and International Business

Downloads 166 (89,978)

Citation 14

Abstract:

4.

Corporate Social Responsibility, Multi-Faceted Job-Products, and Employee Outcomes

ESMT Working Paper No. 13-07

Number of pages: 52 Posted: 05 Sep 2013 Last Revised: 06 Sep 2013

Shuili Du, CB Bhattacharya and Sankar Sen

Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Department of Marketing and International Business

Downloads 43 (262,798)

Abstract:

5.

Convergence of Interests - Producing Social and Business Gains Through Corporate Social Marketing

Number of pages: 5 Posted: 01 Oct 2013

CB Bhattacharya, Shuili Du and Sankar Sen

European School of Management and Technology (ESMT), Simmons College and City University of New York (CUNY) - Department of Marketing and International Business

Downloads 18 (404,527)

Abstract:

6.

Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families

Journal of Consumer Research, Vol. 35, October 2008

Number of pages: 12 Posted: 01 Oct 2013

Shuili Du, Sankar Sen and CB Bhattacharya

Simmons College, City University of New York (CUNY) - Department of Marketing and International Business and European School of Management and Technology (ESMT)

Downloads 5 (524,278)

Abstract:

7.

Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication

International Journal of Management Reviews, Vol. 12, Issue 1, pp. 8-19, March 2010

Number of pages: 12 Posted: 18 Jan 2010

Shuili Du and CB Bhattacharya

Simmons College and European School of Management and Technology (ESMT)

Downloads 5 (519,772)

Citation 17

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Shuili Du

Simmons College

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Scholarly Papers (7)

Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier

Abstract:

Sustainability Matters: Why and How Corporate Boards Should Become Involved

Abstract:

Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning

Abstract:

Corporate Social Responsibility, Multi-Faceted Job-Products, and Employee Outcomes

Abstract:

Convergence of Interests - Producing Social and Business Gains Through Corporate Social Marketing

Abstract:

Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families

Abstract:

Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication

Abstract:

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