Shuili Du

Simmons College

Assistant Professor

300 The Fenway

Boston, MA 02115

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 25,286

SSRN RANKINGS

Top 25,286

in Total Papers Downloads

1,459

CITATIONS
Rank 12,390

SSRN RANKINGS

Top 12,390

in Total Papers Citations

32

Scholarly Papers (7)

1.

Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier

ESMT Working Paper No. 10-006
Number of pages: 48 Posted: 14 Oct 2010 Last Revised: 28 Nov 2014
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Department of Marketing and International Business
Downloads 515 (37,218)
Citation 1

Abstract:

corporate social responsibility, competitive strategy, challenger brand, affective trust

2.

Sustainability Matters: Why and How Corporate Boards Should Become Involved

The Conference Board Research Report No. R-1481-11-RR
Number of pages: 92 Posted: 04 Apr 2012
affiliation not provided to SSRN, affiliation not provided to SSRN, Central Connecticut State University - Management & Organization, Pepperdine University - School of Law, The Conference Board, Inc., Simon Fraser University (SFU), affiliation not provided to SSRN, Boston College - Department of Marketing, affiliation not provided to SSRN, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, Simmons College, Boston University, City University of New York (CUNY) - Department of Marketing and International Business, New York University - Stern School of Business, College of William and Mary - Mason School of Business and University of Texas at Dallas - School of Management
Downloads 409 (45,469)

Abstract:

Corporate Social Responsibility, corporate governance, sustainability, board of directors

3.

Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning

International Journal of Research in Marketing 24 (2007) 224–241,
Number of pages: 18 Posted: 02 Oct 2013
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Department of Marketing and International Business
Downloads 166 (90,564)
Citation 14

Abstract:

corporate social responsibility, consumer reactions, purchase intent, brand loyalty

4.

Corporate Social Responsibility, Multi-Faceted Job-Products, and Employee Outcomes

ESMT Working Paper No. 13-07
Number of pages: 52 Posted: 05 Sep 2013 Last Revised: 06 Sep 2013
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Department of Marketing and International Business
Downloads 43 (259,752)

Abstract:

Corporate social responsibility, job product, employee job performance, cluster analysis

5.

Convergence of Interests - Producing Social and Business Gains Through Corporate Social Marketing

Number of pages: 5 Posted: 01 Oct 2013
CB Bhattacharya, Shuili Du and Sankar Sen
European School of Management and Technology (ESMT), Simmons College and City University of New York (CUNY) - Department of Marketing and International Business
Downloads 18 (401,520)

Abstract:

corporate social responsibility, corporate social marketing

6.

Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families

Journal of Consumer Research, Vol. 35, October 2008
Number of pages: 12 Posted: 01 Oct 2013
Shuili Du, Sankar Sen and CB Bhattacharya
Simmons College, City University of New York (CUNY) - Department of Marketing and International Business and European School of Management and Technology (ESMT)
Downloads 5 (515,679)

Abstract:

corporate social responsibility, oral health, disadvantaged families

7.

Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication

International Journal of Management Reviews, Vol. 12, Issue 1, pp. 8-19, March 2010
Number of pages: 12 Posted: 18 Jan 2010
Shuili Du and CB Bhattacharya
Simmons College and European School of Management and Technology (ESMT)
Downloads 5 (511,282)
Citation 17

Abstract: