Polykarpos Pavlidis

Nielsen Marketing Analytics

Consultant

1603 Orrington Av.

Evanston, IL 60202

United States

SCHOLARLY PAPERS

2

DOWNLOADS

513

CITATIONS
Rank 36,286

SSRN RANKINGS

Top 36,286

in Total Papers Citations

5

Scholarly Papers (2)

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Simon School Working Paper No. FR 10-08
Number of pages: 52 Posted: 20 Jan 2010 Last Revised: 27 Oct 2012
INSEAD, Nielsen Marketing Analytics, Hewlett-Packard Laboratories, Palo Alto, University of Texas at Arlington, affiliation not provided to SSRN, Hewlett-Packard Laboratories, Palo Alto and affiliation not provided to SSRN
Downloads 423 (57,121)
Citation 5

Abstract:

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Demand Modeling, User-Generated Content, Two-Sided Markets

2.

Implications of Parent Brand Inertia for Multiproduct Pricing

Quantitative Marketing and Economics 15(4)
Number of pages: 43 Posted: 18 Sep 2012 Last Revised: 29 Sep 2017
Polykarpos Pavlidis and Paul B. Ellickson
Nielsen Marketing Analytics and University of Rochester - Simon Business School
Downloads 68 (246,504)

Abstract:

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state dependence, multiproduct firms, umbrella branding, dynamic pricing