Udi Chatow

Hewlett-Packard Laboratories, Palo Alto

1501 Page Mill Road

Palo Alto, CA 94301

United States

SCHOLARLY PAPERS

1

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420

CITATIONS
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Top 36,273

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5

Scholarly Papers (1)

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Simon School Working Paper No. FR 10-08
Number of pages: 52 Posted: 20 Jan 2010 Last Revised: 27 Oct 2012
INSEAD, Nielsen Marketing Analytics, Hewlett-Packard Laboratories, Palo Alto, University of Texas at Arlington, affiliation not provided to SSRN, Hewlett-Packard Laboratories, Palo Alto and affiliation not provided to SSRN
Downloads 420 (55,976)
Citation 5

Abstract:

Demand Modeling, User-Generated Content, Two-Sided Markets

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Marketing Science, Vol. 31, No. 3, 2012; pp. 406-432; DOI: 10.1287/mksc.1110.0685
Posted: 24 Oct 2012
INSEAD, Hewlett-Packard Laboratories, Palo Alto, University of Texas at Arlington and HP Labs

Abstract:

demand modeling, user-generated content, online marketing, two-sided markets