Kok-Wei Koh

Hewlett-Packard Laboratories, Palo Alto

1501 Page Mill Road

Palo Alto, CA 94301

United States

SCHOLARLY PAPERS

1

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456

SSRN CITATIONS

9

CROSSREF CITATIONS

2

Scholarly Papers (1)

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Simon School Working Paper No. FR 10-08
Number of pages: 52 Posted: 20 Jan 2010 Last Revised: 27 Oct 2012
INSEAD, Nielsen Marketing Analytics, Hewlett-Packard Laboratories, Palo Alto, University of Texas at Arlington, affiliation not provided to SSRN, Hewlett-Packard Laboratories, Palo Alto and affiliation not provided to SSRN
Downloads 456 (67,887)
Citation 10

Abstract:

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Demand Modeling, User-Generated Content, Two-Sided Markets