Brett Hollenbeck

University of California, Los Angeles (UCLA) - Anderson School of Management

Assistant Professor

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 36,503

SSRN RANKINGS

Top 36,503

in Total Papers Downloads

1,364

SSRN CITATIONS
Rank 30,465

SSRN RANKINGS

Top 30,465

in Total Papers Citations

16

CROSSREF CITATIONS

9

Scholarly Papers (8)

1.

Advertising Strategy in the Presence of Reviews: An Empirical Analysis

Marketing Science, Vol. 38(5), p. 793-811, 2019
Number of pages: 51 Posted: 29 Nov 2017 Last Revised: 14 Oct 2019
Brett Hollenbeck, Sridhar Moorthy and Davide Proserpio
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Toronto - Rotman School of Management and Marshall School of Business, University of Southern California
Downloads 426 (74,495)
Citation 4

Abstract:

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online reviews, advertising, TripAdvisor, regression discontinuity, hotels

2.

Taxation and Market Power in the Legal Marijuana Industry

Number of pages: 59 Posted: 23 Sep 2018 Last Revised: 27 Apr 2020
Brett Hollenbeck and Kosuke Uetake
University of California, Los Angeles (UCLA) - Anderson School of Management and Yale School of Management
Downloads 335 (98,209)
Citation 9

Abstract:

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marijuana, pass-through, tax incidence, excise taxes, market structure, cannabis

3.

Horizontal Mergers and Innovation in Concentrated Industries

Quantitative Marketing and Economics, 2020, Vol 18, p. 1-37
Number of pages: 47 Posted: 24 Jun 2015 Last Revised: 12 Mar 2020
Brett Hollenbeck
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 226 (148,241)
Citation 5

Abstract:

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Antitrust, innovation, dynamic oligopoly, mergers

4.

Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation

Journal of Marketing Research, Vol. 55(5), p. 636-654, 2018
Number of pages: 46 Posted: 26 Nov 2016 Last Revised: 16 Dec 2018
Brett Hollenbeck
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 210 (158,803)
Citation 8

Abstract:

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Online Reviews, Branding, Text Analysis, Franchising

5.

The Economic Advantages of Chain Organization

RAND Journal of Economics, Vol. 48, No. 4, 2017
Number of pages: 33 Posted: 03 Jul 2015 Last Revised: 30 Nov 2017
Brett Hollenbeck
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 82 (327,670)
Citation 4

Abstract:

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market structure, dynamic games estimation, retail, organizational economics

6.

Leveraging Loyalty Programs Using Competitor Based Targeting

Wharton Customer Analytics Research Paper, SMU Cox School of Business Research Paper No. 19-10
Number of pages: 50 Posted: 22 Apr 2019 Last Revised: 26 Jun 2020
Wayne Taylor and Brett Hollenbeck
Southern Methodist University (SMU) - Marketing Department and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 77 (339,980)

Abstract:

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loyalty programs, predictive analytics, spatial models, retail competition, LASSO estimation, price discrimination

7.

The Market for Fake Reviews

Number of pages: 38
Sherry He, Brett Hollenbeck and Davide Proserpio
University of California, Los Angeles (UCLA), Anderson School of Management, University of California, Los Angeles (UCLA) - Anderson School of Management and Marshall School of Business, University of Southern California
Downloads 5

Abstract:

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Fake reviews, online platforms, e-commerce, fraud, consumer protection

8.

Winning Big: Scale and Success in Retail

Number of pages: 42
Brett Hollenbeck and Renato Giroldo
University of California, Los Angeles (UCLA) - Anderson School of Management and affiliation not provided to SSRN
Downloads 3

Abstract:

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Economies of scale, retail pricing, markups, entrepreneurship, mergers, concentration, consumer search, countervailing buyer power