Brett Hollenbeck

University of California, Los Angeles (UCLA) - Anderson School of Management

Assistant Professor

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 40,213

SSRN RANKINGS

Top 40,213

in Total Papers Downloads

1,090

SSRN CITATIONS
Rank 35,303

SSRN RANKINGS

Top 35,303

in Total Papers Citations

10

CROSSREF CITATIONS

7

Scholarly Papers (6)

1.

Advertising Strategy in the Presence of Reviews: An Empirical Analysis

Marketing Science, Vol. 38(5), p. 793-811, 2019
Number of pages: 51 Posted: 29 Nov 2017 Last Revised: 14 Oct 2019
Brett Hollenbeck, Sridhar Moorthy and Davide Proserpio
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Toronto - Rotman School of Management and Marshall School of Business, University of Southern California
Downloads 369 (81,913)
Citation 1

Abstract:

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online reviews, advertising, TripAdvisor, regression discontinuity, hotels

2.

Taxation and Market Power in the Legal Marijuana Industry

Number of pages: 58 Posted: 23 Sep 2018 Last Revised: 09 Aug 2019
Brett Hollenbeck and Kosuke Uetake
University of California, Los Angeles (UCLA) - Anderson School of Management and Yale School of Management
Downloads 202 (154,022)
Citation 6

Abstract:

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marijuana, pass-through, tax incidence, excise taxes, market structure, cannabis

3.

Horizontal Mergers and Innovation in Concentrated Industries

Quantitative Marketing and Economics, Forthcoming
Number of pages: 47 Posted: 24 Jun 2015 Last Revised: 16 Aug 2019
Brett Hollenbeck
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 201 (154,744)
Citation 5

Abstract:

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Antitrust, innovation, dynamic oligopoly, mergers

4.

Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation

Journal of Marketing Research, Vol. 55(5), p. 636-654, 2018
Number of pages: 46 Posted: 26 Nov 2016 Last Revised: 16 Dec 2018
Brett Hollenbeck
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 195 (159,231)
Citation 8

Abstract:

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Online Reviews, Branding, Text Analysis, Franchising

5.

The Economic Advantages of Chain Organization

RAND Journal of Economics, Vol. 48, No. 4, 2017
Number of pages: 33 Posted: 03 Jul 2015 Last Revised: 30 Nov 2017
Brett Hollenbeck
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 73 (329,207)
Citation 2

Abstract:

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market structure, dynamic games estimation, retail, organizational economics

6.

Leveraging Loyalty Programs Using Competitor Based Targeting

Wharton Customer Analytics Research Paper, SMU Cox School of Business Research Paper No. 19-10
Number of pages: 32 Posted: 22 Apr 2019
Wayne Taylor and Brett Hollenbeck
Southern Methodist University (SMU) - Marketing Department and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 50 (397,329)

Abstract:

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loyalty programs, predictive analytics, spatial models, retail competition, machine learning