Jonathan D. Bohlmann

North Carolina State University

Assoc. Professor of Marketing

Hillsborough Street

Raleigh, NC 27695

United States

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Scholarly Papers (1)

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Analogies and Imaginary Consumers: A Case Study of New Product Development, Marketing Science Institute

Marketing Science Institute Working Paper No. 04-122
Posted: 05 Aug 2011 Last Revised: 01 Jul 2014
Vanderbilt University - Marketing, University of Illinois at Urbana-Champaign - Department of Business Administration, University of Illinois at Urbana-Champaign - Department of Business Administration and North Carolina State University

Abstract:

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